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While Canadians like to think we are immune to the global lack of trust in institutions, the 2017 Edelman Trust Barometer reveals that Canada is at a trust tipping point.

As we face this new normal, can an activist brand be the people’s champion in a ‘trust in crisis’ world?

From the escalating hacking episodes by nation-states and calls to develop significant offensive cybersecurity capabilities, to combating cybercrime and improving critical infrastructure protection, there are no shortage of challenges facing the new administration.

For the second year running among the informed publics, Singapore is the fifth most Trusted nation as measured by the 2017 Edelman Trust Barometer Index, although the nation drops one point. India and China continue to maintain their lead over Singapore in the Index.

While many companies make a conscious decision to stay above the fray and not comment on political issues publicly, recent actions like Trump’s executive order on immigration have left many companies thinking more about when, if and how to address these issues internally.

The 2017 Edelman Trust Barometer revealed an implosion of trust, with CEO credibility bottoming out and trust in business falling. Yet despite this widespread cynicism, there’s hope and opportunity to build trust from the inside out, starting with employees.