If you need any further proof of the dispersion of authority in the media sector, here comes The Information, a technology focused media company that seeks to fill a void left by mainstream media, to provide quality and original business journalism.
It is public knowledge that Brazil is experiencing one of its deepest crisis with politics and economics since the return of democracy, some 30 years ago. And all this in a year when the country welcomes the next Olympic Games.
CEO succession planning is one of a board’s most important responsibilities. However, many companies are unprepared for communicating executive transitions.
What Are Leaders Doing Wrong When Delivering Messages? Top Tips for Differentiating Messages Among Key Audiences
I often see organizations use the same blanket messages for all different audiences. A lack of message differentiation means your messages will most likely fall on deaf ears.
How Lewis Carroll's novel Alice in Wonderland provides insight on the complexities and impact of social media.
As the world watches for new products and announcements during Facebook's annual F8 conference, here are 10 existing features that might surprise you.
As B-to-B life cycles continue to push more marketers into managing long-term prospect and customer relationships, trust is an increasingly critical brand attribute.
I once met a man who was actually a banker/hairdresser. “I do banking for money,” he offered “and hairdressing for enjoyment." It left me thinking about our individual ‘backslashes’ and what would happen if we could one day explore another passion. For me, today is that day.
Our 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession.Read More
Edelman’s ninth annual entertainment study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands - and comprised of Algorithms, Brands and Connections.Read More
Edelman's first-annual Innovation and the Earned Brand study was released at the Cannes Lions and uncovers consumers concerns around innovations.Read More
Kraft MiO set out to make a meaningful impact on its target audience as the title sponsor of Toronto music festival, North by Northeast (NXNE).
A thought leadership platform to help redefine MWV as a packaging solutions company.
With Cinco de Mayo falling on Sunday, Dos Equis gave fans the party they deserved with a PR-campaign that moved the holiday back to May 2 - Dos de Mayo.
The Seattle Seahawks were looking to keep up with their online communities by adding social media support during the team's playoff run.
Edelman helped Xbox 360 become the first brand in history to transform a country, reimagining the Principality of Liechtenstein to create a replica of the "Halo" universe.
Edelman helped show Hilton HHonors in its best light by developing an Instagram contest that produced Turkey’s first user-generated photo exhibition.
Using a community management program that helped Slim Jim show up as one of the guys, Edelman helped the brand build a Facebook fan base that is now more than one million strong.
Featured Edelman Jobs
Edelman Bay Area is on the hunt for a Research Project Manager to leverage their strong research expertise and client-facing background to support our global, marquee client brands.
Edelman Frankfurt is looking for a Global Account Director with international working experience in managing integrated teams.
Edelman Dubai is looking for a lead/ senior vice president in our Health practice to oversee strategic planning across a mix of retained and project clients across healthcare delivery, NGOs, pharma, devices, food and nutrition.