I presented the results of the Edelman Trust Barometer to four individual clients, met with three venture capital firms, and attended a salon dinner and breakfast briefing for 100 people with panelists from Coursera, Uber and CNet. We also unveiled some new research for California which has some very ominous signs for the industry.
Edelman.ergo was awarded with the International German PR Award for Financial Communications for the “Pro Aktie” (Pro Shares) campaign. This is the first time four otherwise fierce competitors in the German online banking industry came together.
Within the institution of global business, things look especially bright for the Tech sector. Of the eight industry sectors included in the Edelman Trust Barometer, Technology continues to dominate.
Technology is changing the way we interact, enjoy content and consume goods and services. Marketers and brands are using technology to highlight user experience by connecting brand values to new, exciting emotions.
As the leader of Edelman’s office in Calgary, Canada, one of the things I most value is the opportunity to work with smart, creative young talent.
I recently spoke to the IROs of two mega-cap companies, who told me they had spent nearly $1 million on their investor days. At first I thought I had misheard them.
With the surge of consumers scouring the Internet for health information, why are many companies forgetting about the caregiver?
The 2016 Edelman Trust Barometer Canadian data revealed trust in all of Canada’s institutions is on a sharp incline, driven primarily by the informed public.
While it may be true, as historian David Boorstin said, “time makes heroes but dissolves celebrities,” it’s also clear that compelling stories told by powerful storytellers have the opportunity to unite or divide.
Our 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession.Read More
Edelman’s ninth annual entertainment study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands - and comprised of Algorithms, Brands and Connections.Read More
Edelman's first-annual Innovation and the Earned Brand study was released at the Cannes Lions and uncovers consumers concerns around innovations.Read More
Kraft MiO set out to make a meaningful impact on its target audience as the title sponsor of Toronto music festival, North by Northeast (NXNE).
A thought leadership platform to help redefine MWV as a packaging solutions company.
With Cinco de Mayo falling on Sunday, Dos Equis gave fans the party they deserved with a PR-campaign that moved the holiday back to May 2 - Dos de Mayo.
The Seattle Seahawks were looking to keep up with their online communities by adding social media support during the team's playoff run.
Edelman helped Xbox 360 become the first brand in history to transform a country, reimagining the Principality of Liechtenstein to create a replica of the "Halo" universe.
Edelman helped show Hilton HHonors in its best light by developing an Instagram contest that produced Turkey’s first user-generated photo exhibition.
Using a community management program that helped Slim Jim show up as one of the guys, Edelman helped the brand build a Facebook fan base that is now more than one million strong.
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Edelman Bay Area is on the hunt for a Research Project Manager to leverage their strong research expertise and client-facing background to support our global, marquee client brands.
Edelman San Francisco is in search of an experienced digital and social media marketer to help manage and drive digital and social programs on behalf of our client, PayPal.
The Account Supervisor will perform fundamental tasks such as traditional media relations, industry and company research, development of press materials, management of client accounts, and strategic planning.
Work with client account teams, programmers, planners, and UX developers to develop, design and launch rich client sites and digital collateral that attract and retain visitors across a wide spectrum of devices.
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