Richard Edelman went to the World Economic Forum Family Business Community meeting last weekend, where all participants sat on Swiss exercise balls for the entire 90-minute session.
Assessing the value and the risks of engaging in live broadcasting is paramount, remembering a few key points here.
During my eight weeks in Australia, I observed remarkable similarities to Canada given that the two countries are on opposite sides of the globe.
One can hardly consume the news today without a fresh example of a technology company at odds with a government agency or a regulator
On May 3, a wildfire burning just outside the northern Alberta town of Fort McMurray suddenly doubled in size, threatening the homes and lives of more than 88,000 people. This prompted one of the largest fire-related evacuations in Canada’s history.
The fact that executives at top companies have been publicly vocal about a societal issue signals a seismic shift in the role business leaders are hoping to play over public policy. They are looking to be agents of change, a trend that suggests the emergence of a new model of CEO leadership.
The explosion of communication channels is changing the game for CEOs, who simultaneously face a critical trust gap and mounting pressure to step beyond the business and be change agents for societal good.
The signing of the Paris Agreement by 177 countries on Earth Day was an important milestone along the path to turn “aspiration into action” to quote UN Global Compact Executive Director Lise Kingo.
It’s well known that a company’s greatest strength is its people. So, it makes perfect sense for employees to have a voice in helping a company tell its story.
Our 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession.Read More
Edelman’s ninth annual entertainment study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands - and comprised of Algorithms, Brands and Connections.Read More
Edelman's first-annual Innovation and the Earned Brand study was released at the Cannes Lions and uncovers consumers concerns around innovations.Read More
Kraft MiO set out to make a meaningful impact on its target audience as the title sponsor of Toronto music festival, North by Northeast (NXNE).
A thought leadership platform to help redefine MWV as a packaging solutions company.
With Cinco de Mayo falling on Sunday, Dos Equis gave fans the party they deserved with a PR-campaign that moved the holiday back to May 2 - Dos de Mayo.
The Seattle Seahawks were looking to keep up with their online communities by adding social media support during the team's playoff run.
Edelman helped Xbox 360 become the first brand in history to transform a country, reimagining the Principality of Liechtenstein to create a replica of the "Halo" universe.
Edelman helped show Hilton HHonors in its best light by developing an Instagram contest that produced Turkey’s first user-generated photo exhibition.
Using a community management program that helped Slim Jim show up as one of the guys, Edelman helped the brand build a Facebook fan base that is now more than one million strong.
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