I was on a panel yesterday at the Yale School of Management with Sir Martin Sorrell of WPP, Dominic Barton of McKinsey & Company and Dr. Jeffrey Koplan, former head of the U.S. Centers for Disease Control and Prevention on managing a service enterprise.
A look at the results of the 2015 Edelman Trust Barometer through the eyes of German communicators.
If you suffer from “glossophobia,” or are looking to refine your public speaking skills, there are a few easy things you can start doing right away to combat your nerves.
Learning a language at any level often delivers a deeper level of understanding around the country's culture, vital for living and working abroad.
As part of this evolution, today we are pleased to announce our intent to acquire DABO & CO, a leading Dubai-based communications and experiential marketing firm.
In today's 24/7, consumer demand-driven world, there are corporate communications departments that stand out as most effective at adapting to, and leading, change.
The 2015 Edelman Trust Barometer reveals some particularly relevant points of emphasis and action for B-to-B marketers.
Last year, a main SXSW theme was wearables – what innovations were coming to market and determining what to do with the resulting data. This year, having found glaring holes in what we’re capturing and how we’re using health technologies, we found people wanting more.
In a region where people do not trust their own elected officials, it might just be the case that they are looking for that trust from those they chose every day: goods and services providers.
Our 2015 Edelman Trust Barometer found that countries with higher trust levels overall also show a greater willingness to trust new business innovations.
Building trust is essential to successfully bringing new products and services to market, and building trust in new business innovations requires that companies demonstrate clear personal and societal benefits, behave with integrity, and engage with customers and stakeholders throughout the process.Read More