Today, I delivered a keynote address on Trust and the CEO at the Executives Club of Chicago. My central theme: It is time for CEOs to come out of the bunker, be out front and lead, do more than simply focus on delivering on the numbers, and be part of the solution to society’s problems.
With the surge of consumers scouring the Internet for health information, why are many companies forgetting about the caregiver?
The 2016 Edelman Trust Barometer Canadian data revealed trust in all of Canada’s institutions is on a sharp incline, driven primarily by the informed public.
While it may be true, as historian David Boorstin said, “time makes heroes but dissolves celebrities,” it’s also clear that compelling stories told by powerful storytellers have the opportunity to unite or divide.
A heady question debated easily by the world’s finest economists uncovers an interesting proposition for the rest of us to consider; are we focusing on the right economic indicators when looking for economic stability?
Have you ever thought about where your career is headed? Chances are you’ve tried a few things on for size. Some things fit, and others not so much.
Kimberly McAndrews grew up in a multi-generation American farm family. She couldn’t define “foodie” or “GMO,” but could identify every vegetable in our backyard garden.
Trust in the four institutions of business, government, media and NGOs is up around the world, but it is only the developing economies of Asia and the Middle East that can feel good about that.
Last year, the Korean financial services industry saw over fifty-one thousand jobs disappear. This means 6 percent of the total jobs in the sector have vanished within the past twelve months.
Each year, we ask people all over the world how much they trust institutions, specifically government, business, the media and NGOs. We call it the Edelman TRUST BAROMETER and, in effect, it tells a story of how we all see the world.
Our 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession.Read More
Edelman’s ninth annual entertainment study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands - and comprised of Algorithms, Brands and Connections.Read More
Edelman's first-annual Innovation and the Earned Brand study was released at the Cannes Lions and uncovers consumers concerns around innovations.Read More
Kraft MiO set out to make a meaningful impact on its target audience as the title sponsor of Toronto music festival, North by Northeast (NXNE).
A thought leadership platform to help redefine MWV as a packaging solutions company.
With Cinco de Mayo falling on Sunday, Dos Equis gave fans the party they deserved with a PR-campaign that moved the holiday back to May 2 - Dos de Mayo.
The Seattle Seahawks were looking to keep up with their online communities by adding social media support during the team's playoff run.
Edelman helped Xbox 360 become the first brand in history to transform a country, reimagining the Principality of Liechtenstein to create a replica of the "Halo" universe.
Edelman helped show Hilton HHonors in its best light by developing an Instagram contest that produced Turkey’s first user-generated photo exhibition.
Using a community management program that helped Slim Jim show up as one of the guys, Edelman helped the brand build a Facebook fan base that is now more than one million strong.
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Edelman Bay Area is on the hunt for a Research Project Manager to leverage their strong research expertise and client-facing background to support our global, marquee client brands.
Edelman San Francisco is in search of an experienced digital and social media marketer to help manage and drive digital and social programs on behalf of our client, PayPal.
The Account Supervisor will perform fundamental tasks such as traditional media relations, industry and company research, development of press materials, management of client accounts, and strategic planning.
Work with client account teams, programmers, planners, and UX developers to develop, design and launch rich client sites and digital collateral that attract and retain visitors across a wide spectrum of devices.
Edelman Frankfurt is looking for a Global Account Director with international working experience in managing integrated teams.
Edelman Dubai is looking for a lead/ senior vice president in our Health practice to oversee strategic planning across a mix of retained and project clients across healthcare delivery, NGOs, pharma, devices, food and nutrition.