Sir Martin Sorrell, CEO of WPP, was interviewed at The Wall Street Journal Viewpoints breakfast on Monday. Here are a few of his most important points.
Today, individuals and corporations are demonstrating their commitment to the environment by participating in Earth Day activities around the world.
An insight-grounded communications campaign can focus on the right messages and strike the correct emotional chords to influence public perception.
Year after year, regular employees – and particularly those with technical expertise – continue to be highly trusted sources of information.
With changes impacting how health care is delivered and paid for, health system and hospital leaders are finding partners to remain viable.
Committed to encouraging healthy choices, the Obama administration initiated a multi-year process to update the Nutrition Facts Label for the first time in a 24 years.
Sponsored content. Native advertising. Whatever you want to call it, if you do it right, it’s good for the public, good for publishers, and good for brands. Why are people so nervous about it?
Leading edge communications programs are increasingly navigating change more effectively and providing students with skills, and an attitude about the future, which will help them succeed.
Millennials are no longer content to simply buy something useful. They want to know that the company they are supporting lives their values.
Here are four key considerations for communicators when dealing with Heartbleed.
Working with teams across time zones, cultures and languages can be a challenge. Here are some quick tips for successful teamwork across geographies.
The Economist’s China business and finance editor, defined innovation not as invention but as “fresh thinking that creates value.” As the conversation unfurled, three themes emerged.