Richard Edelman met with Thomas Heatherwick, urban visionary and architect, whose work is transforming London, Abu Dhabi, Singapore and soon, New York City.
Companies have taken steps to progress from personalisation to customisation (often on a mass level) to differentiate themselves from competitors – and more importantly to learn what makes their customer tick.
In the last few quarters, we have seen forward-thinking companies completely revamp their earnings press release into an infographic. This points to a trend in visualizing financial reporting.
It is said that to remember is to live it again. That’s why I’ll never forget receiving the phone call that completely changed my life: "Congratulations, Diana, you’re one of the five winners of Edelman’s #TicketToCannes challenge."
The old adage “image is everything,” is especially important for today’s CEOs. The way a corporate leader presents themselves has a profound impact on how a company is viewed.
As Greece and its creditors reached a deal earlier today, we now need to look at the underlying challenges ahead for Greece in managing the public’s trust in financial services, innovation and regulation.
Fabio Almeida offers his take on the Cannes Lions Innovation Festival and says, "If I had to pick three words to describe my first day at the festival it would be: Data, Sensors and Emotions."
A few of Edelman’s Public Affairs experts across the different European member states share their perspectives on the recent developments surrounding a potential ‘Grexit'.
For many people when debating a life change, they often bargain with the gods of telepathy for a view. Hope Kitterman offers her take on her time working abroad in Singapore.
Edelman's 15th annual exploration of trust surveyed 33,000 people in 27 countries around the world on their trust in government, media, business and NGOs.Read More
2015 Edelman Media Forecast: Storytelling in the Age of Social News Consumption provides insight on media trends within five key industry sectors.Read More
In brandshare 2014, we extended Edelman’s largest-ever consumer marketing study, seeking to further understand the evolving relationship between people and brands.Read More
Kraft MiO set out to make a meaningful impact on its target audience as the title sponsor of Toronto music festival, North by Northeast (NXNE).
A thought leadership platform to help redefine MWV as a packaging solutions company.
With Cinco de Mayo falling on Sunday, Dos Equis gave fans the party they deserved with a PR-campaign that moved the holiday back to May 2 - Dos de Mayo.
The Seattle Seahawks were looking to keep up with their online communities by adding social media support during the team's playoff run.
Edelman helped Xbox 360 become the first brand in history to transform a country, reimagining the Principality of Liechtenstein to create a replica of the "Halo" universe.
Edelman helped show Hilton HHonors in its best light by developing an Instagram contest that produced Turkey’s first user-generated photo exhibition.
Using a community management program that helped Slim Jim show up as one of the guys, Edelman helped the brand build a Facebook fan base that is now more than one million strong.
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