Richard Edelman just returned from ten days in Brazil visiting our office in São Paulo and a number of Olympic events in Rio de Janeiro, which is a magnificent setting for the Summer Games.
Despite decades of progress on environmental initiatives, many companies still face challenges building CSR programming that resonates across the organization.
To the outsider, the voting patterns in South Africa’s recent municipal elections may appear insignificant. For South Africans, the political landscape has changed fundamentally.
This year marked the tenth year since I attended my very first Cause Marketing Forum, the leading U.S. conference on building mutually beneficial business and nonprofit partnerships.
An array of companies have named new finance chiefs in the past year. That’s not surprising given the 2015 turnover rate of CFOs among S&P 100 companies at an astounding rate of roughly 25 percent.
Execution is just as important as planning when it comes to a media tour. For the professionals about go on a media tour, here are nine secrets to success.
With the Olympic Games now in full swing in Rio, it is easy to forget about the extraordinary behind-the-scenes efforts around crisis and security planning. And, in reality, crisis response for an Olympic Games is largely a communications effort.
Lisa Kimmell celebrated her 14th anniversary with Edelman yesterday. As most in the industry know, that is a lifetime in the agency world.
32 years ago at the 1984 Summer Olympics in Los Angeles, Bruce Hayes, Edelman’s Managing Director of Healthcare in New York, and his teammates won Gold in the 4x200 meter freestyle relay.
Edelman partnered with Girl Rising to create #62MillionGirls in support of the Let Girls Learn initiative launched by First Lady Michelle Obama.
Kraft MiO set out to make a meaningful impact on its target audience as the title sponsor of Toronto music festival, North by Northeast (NXNE).
To promote ConAgra Foods, Inc., we engaged YouTube Influencer Feast of Fiction. In four custom videos, Feast of Fiction shows how to use Ro*Tel, Wolf Brand Chili, PAM cooking spray, Swiss Miss, Hunt’s tomatoes and Reddi-wip in creative recipes inspired by X-Files, Game of Thrones, The Walking Dead and House of Cards. To date, the series has received over 333,000 views, 8,500 likes and 2,500 comments.
To show off the features of BRP’s new Cyclops Gear CGX2 camera, we engaged YouTube tech influencer UrAvgConsumer. The video launched on Black Friday and drove viewers to purchase the camera. To date, it has received over 71,000 views, 2,800 likes, and 370 comments.
Campbell’s Soup’s multi-influencer cooking campaign has reached over 305,000 viewers, resulting in over 21,800 likes and 1,350 comments. The program engaged Divas Can Cook, Weelicious, and Karla Celis to create six custom videos integrating Campbell’s Condensed Soups in recipes made for #RealRealLife.
With Cinco de Mayo falling on Sunday, Dos Equis gave fans the party they deserved with a PR-campaign that moved the holiday back to May 2 - Dos de Mayo.
Edelman helped show Hilton HHonors in its best light by developing an Instagram contest that produced Turkey’s first user-generated photo exhibition.