Richard Edelman attended the UN Debate on Tuesday night and shared a few observations from the evening.
At Government House in Canberra, the Governor-General of Australia Sir Peter Cosgrove swore in the new ministry led by Prime Minister Malcolm Turnbull.
The last time Cleveland played host to the Republican National Convention the year was 1936 and the nominee, Kansas Governor Alfred Landon, didn’t even show up to accept the nomination.
Every industry has at least one defining crisis. For today’s oil and gas industry, it’s the 2010 Deepwater Horizon explosion in the Gulf of Mexico.
Millennials. In the past few months, I have repeatedly heard the hottest buzzword about the largest demographic in America.
It's only when some time has passed that one really gets perspective on what the week held for us. We hosted over 100 people at several events.
There is no magic formula to building trust among food and beverage industry stakeholders, but there are actions individual companies and organizations can take to establish and maintain trust in this environment.
To help you navigate the European Union referendum campaign, Edelman will be producing a series of briefing notes as we count down to polling day.
Today, at its best, public affairs delivers an integrated, and complex understanding of issues that impact society through multi-stakeholder conversations.
To promote ConAgra Foods, Inc., we engaged YouTube Influencer Feast of Fiction. In four custom videos, Feast of Fiction shows how to use Ro*Tel, Wolf Brand Chili, PAM cooking spray, Swiss Miss, Hunt’s tomatoes and Reddi-wip in creative recipes inspired by X-Files, Game of Thrones, The Walking Dead and House of Cards. To date, the series has received over 333,000 views, 8,500 likes and 2,500 comments.
Kraft MiO set out to make a meaningful impact on its target audience as the title sponsor of Toronto music festival, North by Northeast (NXNE).
To show off the features of BRP’s new Cyclops Gear CGX2 camera, we engaged YouTube tech influencer UrAvgConsumer. The video launched on Black Friday and drove viewers to purchase the camera. To date, it has received over 71,000 views, 2,800 likes, and 370 comments.
Campbell’s Soup’s multi-influencer cooking campaign has reached over 305,000 viewers, resulting in over 21,800 likes and 1,350 comments. The program engaged Divas Can Cook, Weelicious, and Karla Celis to create six custom videos integrating Campbell’s Condensed Soups in recipes made for #RealRealLife.
With Cinco de Mayo falling on Sunday, Dos Equis gave fans the party they deserved with a PR-campaign that moved the holiday back to May 2 - Dos de Mayo.
Edelman helped show Hilton HHonors in its best light by developing an Instagram contest that produced Turkey’s first user-generated photo exhibition.