Edelman and the University of Cambridge Psychometrics Centre have formed a strategic partnership to explore the development, application and impact of predictive technologies in business and public policy.Read More
With the holiday season in full swing, I’d like to take a moment and recognize a man who is helping to change the world one child at a time.
Malaysia has instituted the personal data protection act in an effort to protect the public and customers.
I, for one, will be on the lookout to see how companies are aiming to go beyond just capturing my attention... I’ll be looking to see how they keep it.
As leaders, we must empower our teams with the information they may need to deliver the highest quality service to our clients.
With an open mind and a taste for humility, powerful leadership lessons can be found in simple, everyday experiences.
The holiday has become a haven for marketing teams across the country with retailers and brands keen to stand out from the crowds.
Technology can help disseminate many versions of a single message and make genuine 1:1 marketing a reality.
The general idea is to aggregate and analyze consumer actions across devices in order to best tailor behavioral advertising no matter the consumer’s device of choice.
Leaders at the Economic Leaders' Meeting of APEC in Beijing mapped out a plan to shape the future through Asia Pacific partnership.
While the trophy and recognition are powerful motivators in their own right, pursuing awards sets the stage for even greater achievements in the future.
With so much going on, how can we deal with information overload? The answer is knowledge management.
I worked with a company from a developed market that successfully expanded into emerging markets. A bespoke approach is required for the right communication strategy.