Richard visited Toronto to deliver a speech to the Food and Consumer Products Association of Canada. In the 24 hours there, he had dinner with a client, saw the executive team for breakfast, took a selfie with the Toronto office and got to see the legendary Lake Muskoka.
As strange as it may seem, there was a time when people reached for the yellow pages and contacted a company when they needed to solve a problem. Now people spend longer online, and get information from each other, before contacting vendors.
When it comes to entertainment content, consumers now put equal trust in traditional content creators, online streaming platforms AND the brands they buy from.
Jaqueline Januzzi is a Global Fellow heading to Edelman Chicago from Edelman Significa in Brazil. She hopes to gain better understanding on the future of public relations and communications, but also to bring a bit of Brazilian warmth to the local winter weather.
According to Edelman’s recent Earned Brand study, only 25 percent of respondents say that they are seeing innovation from the health care industry today.
When I think of Edelman's Founder's Day I think of two things: Dan Edelman and the deeply ingrained founder culture still vibrant in the firm today embodied through Richard. Here are five memories of Dan that have stayed with me and inform my actions to this day.
On this day 63 years ago, my father established Edelman with the belief that by providing outstanding work, achieving results with talented teams of professionals and giving back to the community, Edelman could become a major company in the growing field of public relations.
I’m extremely fortunate to work for communications marketing firm, Edelman. Why? For many reasons but the one that I want to call out here is the time I got to spend away from the office during my sabbatical.
With a group that has been over analyzed, it’s easy to make generalities and recycle the same old marketing to Millennials jargon, hoping something new sticks. As such, the Edelman planners wanted to call out these greatest hits in the first edition of the Most Overplayed Millenialisms.
Edelman’s ninth annual entertainment study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands - and comprised of Algorithms, Brands and Connections.Read More
Edelman's first-annual Innovation and the Earned Brand study was released at the Cannes Lions and uncovers consumers concerns around innovations.Read More
Edelman's 15th annual exploration of trust surveyed 33,000 people in 27 countries around the world on their trust in government, media, business and NGOs.Read More
Kraft MiO set out to make a meaningful impact on its target audience as the title sponsor of Toronto music festival, North by Northeast (NXNE).
A thought leadership platform to help redefine MWV as a packaging solutions company.
With Cinco de Mayo falling on Sunday, Dos Equis gave fans the party they deserved with a PR-campaign that moved the holiday back to May 2 - Dos de Mayo.
The Seattle Seahawks were looking to keep up with their online communities by adding social media support during the team's playoff run.
Edelman helped Xbox 360 become the first brand in history to transform a country, reimagining the Principality of Liechtenstein to create a replica of the "Halo" universe.
Edelman helped show Hilton HHonors in its best light by developing an Instagram contest that produced Turkey’s first user-generated photo exhibition.
Using a community management program that helped Slim Jim show up as one of the guys, Edelman helped the brand build a Facebook fan base that is now more than one million strong.
Featured Edelman Jobs
A rare opportunity to join a Top 10 transactions communications firm and one of the Midwest’s top financial comms practices, Edelman Financial Communications & Investor Relations group is looking for a stellar Senior Account lead.
Work with client account teams, programmers, planners, and UX developers to develop, design and launch rich client sites and digital collateral that attract and retain visitors across a wide spectrum of devices.
Edelman Frankfurt is looking for a Global Account Director with international working experience in managing integrated teams.