The publicists for movies have long defined the outer edge of our profession, with outrageous stunts and feigned romances among stars. But a campaign for the film “A Cure for Wellness” has gone over the edge of decency and intelligence to irresponsibility.
From now on, CEOs and executives must prepare for every interview with the expectation that they will be asked about President Trump’s leadership or his Administration’s latest policy.
While Canadians like to think we are immune to the global lack of trust in institutions, the 2017 Edelman Trust Barometer reveals that Canada is at a trust tipping point.
As we face this new normal, can an activist brand be the people’s champion in a ‘trust in crisis’ world?
At the risk of sounding clichéd, here goes. The moment I stepped into the office, I knew I was at the right place. This was exactly where I wanted to be.
From the escalating hacking episodes by nation-states and calls to develop significant offensive cybersecurity capabilities, to combating cybercrime and improving critical infrastructure protection, there are no shortage of challenges facing the new administration.
For the second year running among the informed publics, Singapore is the fifth most Trusted nation as measured by the 2017 Edelman Trust Barometer Index, although the nation drops one point. India and China continue to maintain their lead over Singapore in the Index.
Edelman's business leaders in Asia Pacific, Middle East & Africa discuss the state of trust in their markets and the 2017 Edelman Trust Barometer findings.
While many companies make a conscious decision to stay above the fray and not comment on political issues publicly, recent actions like Trump’s executive order on immigration have left many companies thinking more about when, if and how to address these issues internally.
The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.Read More