The world wants more from brands, and consumers are asking a simple question: “Are you with me?”
Belief-driven consumers represent a high-value opportunity for brands in an important way: they have much stronger, more committed relationships with their favorite brands.
Solving today’s unprecedented challenges will require a completely new approach to leadership, one in which women have a critical role in bringing new kinds of alliances together.
The Chicago American Marketing Association’s annual BrandSmart conference was full of informative, engaging content focused on educating marketers to better navigate the new brand journey.
The problem with most thought leadership, I’ve seen, is that it too often doesn’t involve much thought or leadership.
Thought leadership content has long been considered a difference maker in business-to-business marketing. Now there's data to back that up.
G(irls)20, one of Edelman’s global pro bono charities, has a vision of a world where women can fully participate in the economic growth, political stability and social innovations of their countries.
Done well, thought leadership attracts RFP opportunities, earns preference by building trust with buyers and directly contributes to closed deals.
Thought leadership has always been something that many companies just do for any number of reasons.
While thought leadership is often thought of as a means to drive awareness or visibility for an organization, our latest research demonstrate that it does a lot more.Read More
The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.Read More