I took part in a panel at the Summit at Sea conference in Miami a few weeks back. During the discussion, I was asked how to keep the culture of the family business as the enterprise grew to its present size.
To realize the strengths of our global integration and the benefits of real-time collaboration, we conducted a two-week road trip to Tokyo, Hong Kong, Singapore, and Dubai gathering our teams in the region to bring together 50+ executives to learn together and hatch new thinking.
In a world where technology has unlocked so many opportunities for brands to communicate with and learn from their consumers, it seems incomprehensible that some brands are focusing on bland product messages pushed out across a myriad of platforms where their audience may or may not be listening.
At Edelman, we don’t just counsel clients on how to build a culture that helps them attract and retain the best talent – we practice what we preach and are continuously looking for ways to make our unique culture even better.
Today we launched our fifth annual citizenship report. We have embedded citizenship in our culture since 1952 and, five years ago, we committed to take an even more robust citizenship journey.
While some TV spots can be very engaging and shareable, here are a few levers to use in creating video for social platforms that can help its impact and earned media.
As we evolve to be the leading communications marketing firm, Edelman is committed to providing rewards and incentives for employees eager to stretch their skills.
Today is Veterans Day in the U.S. – a day we honor people who have served in the U.S. Armed Forces. I want to express my deep appreciation and gratitude to our veterans and military families.
Edelman Digital provides insight on the latest news and trends in digital and social media.
Edelman’s ninth annual entertainment study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands - and comprised of Algorithms, Brands and Connections.Read More
Edelman's first-annual Innovation and the Earned Brand study was released at the Cannes Lions and uncovers consumers concerns around innovations.Read More
Edelman's 15th annual exploration of trust surveyed 33,000 people in 27 countries around the world on their trust in government, media, business and NGOs.Read More
Kraft MiO set out to make a meaningful impact on its target audience as the title sponsor of Toronto music festival, North by Northeast (NXNE).
A thought leadership platform to help redefine MWV as a packaging solutions company.
With Cinco de Mayo falling on Sunday, Dos Equis gave fans the party they deserved with a PR-campaign that moved the holiday back to May 2 - Dos de Mayo.
The Seattle Seahawks were looking to keep up with their online communities by adding social media support during the team's playoff run.
Edelman helped Xbox 360 become the first brand in history to transform a country, reimagining the Principality of Liechtenstein to create a replica of the "Halo" universe.
Edelman helped show Hilton HHonors in its best light by developing an Instagram contest that produced Turkey’s first user-generated photo exhibition.
Using a community management program that helped Slim Jim show up as one of the guys, Edelman helped the brand build a Facebook fan base that is now more than one million strong.
Featured Edelman Jobs
Edelman Seattle is looking for a Senior Account Supervisor to join our Consumer Team, working primarily on the Starbucks account with a focus on project management, working directly with clients, and regular media relations.
The Account Supervisor will perform fundamental tasks such as traditional media relations, industry and company research, development of press materials, management of client accounts, and strategic planning.
A rare opportunity to join a Top 10 transactions communications firm and one of the Midwest’s top financial comms practices, Edelman Financial Communications & Investor Relations group is looking for a stellar Senior Account lead.
Work with client account teams, programmers, planners, and UX developers to develop, design and launch rich client sites and digital collateral that attract and retain visitors across a wide spectrum of devices.
Edelman Frankfurt is looking for a Global Account Director with international working experience in managing integrated teams.
Edelman Dubai is looking for a lead/ senior vice president in our Health practice to oversee strategic planning across a mix of retained and project clients across healthcare delivery, NGOs, pharma, devices, food and nutrition.