False election news articles generated more engagement on Facebook than election stories from 19 major news outlets combined including The New York Times, The Washington Post, The Huffington Post, NBC News and others.
In a world where peer influence is paramount, a company’s employees are the gateway to connecting authentically with consumers and earning the trust of the broader population.
Last August, 74 of our top Communications Marketing leaders from 44 different offices around the globe gathered in beautiful Toronto to participate in our annual Leadership Academy.
People often ask me what it takes to be a successful communications professional in an industry that’s changing constantly and unpredictably.
Everyone’s talking about “contributing to a greater purpose” at work. More than 50 percent of millennials would take a pay cut for a job that matches their values.
We held a breakfast seminar to discuss blockchain technology, as well as its implications for financial services and, more specifically, financial communicators.
Marketing used to be simple: Attention, Interest, Desire, Memory, Action. The more we advertised, the more awareness and liking we gained, which eventually resulted in sales.
One week after Donald Trump’s election, the political elite and so-called “chattering class” from the left, right and center are all asking themselves the same thing: “What did we miss?”
As the historic election of Donald J. Trump starts to sink in, individuals across the country have begun to think through what this unprecedented populist victory will mean for them.
Edelman partnered with Girl Rising to create #62MillionGirls in support of the Let Girls Learn initiative launched by First Lady Michelle Obama.
Kraft MiO set out to make a meaningful impact on its target audience as the title sponsor of Toronto music festival, North by Northeast (NXNE).
To promote ConAgra Foods, Inc., we engaged YouTube Influencer Feast of Fiction. In four custom videos, Feast of Fiction shows how to use Ro*Tel, Wolf Brand Chili, PAM cooking spray, Swiss Miss, Hunt’s tomatoes and Reddi-wip in creative recipes inspired by X-Files, Game of Thrones, The Walking Dead and House of Cards. To date, the series has received over 333,000 views, 8,500 likes and 2,500 comments.
To show off the features of BRP’s new Cyclops Gear CGX2 camera, we engaged YouTube tech influencer UrAvgConsumer. The video launched on Black Friday and drove viewers to purchase the camera. To date, it has received over 71,000 views, 2,800 likes, and 370 comments.
Campbell’s Soup’s multi-influencer cooking campaign has reached over 305,000 viewers, resulting in over 21,800 likes and 1,350 comments. The program engaged Divas Can Cook, Weelicious, and Karla Celis to create six custom videos integrating Campbell’s Condensed Soups in recipes made for #RealRealLife.
With Cinco de Mayo falling on Sunday, Dos Equis gave fans the party they deserved with a PR-campaign that moved the holiday back to May 2 - Dos de Mayo.
Edelman helped show Hilton HHonors in its best light by developing an Instagram contest that produced Turkey’s first user-generated photo exhibition.