Automobile company Citroën and Edelman sent two community managers, an event manager and a director/editor on a 40-day, 11,800 km road trip in Europe.Read More
Communications must operate with the rigor and analytics of marketing while marketing must operate with the storytelling mindset and marketplace reality of communications.
While many companies are worried about the amount of time their employees are spending on Facebook, they may soon be welcoming it as the latest project management solution.
Interactive and dynamic reporting will only grow as a core component of corporate storytelling and employee engagement.
I have just finished chairing the PR Jury at the 2014 Spikes Asia awards in Singapore and I can reveal that… Japan is the new Australia! Well, it is in terms of creative entries and breakthrough campaigns.
During my time in Frankfurt, I have observed that Germans and Americans tend to view projects and opportunities a bit differently.
There are several steps that marketers and communications professionals can take to limit the possibility of harm and maximize the utility of big data.
From a market research perspective, insight-led communications is crucial when brands want to build a positive image in new markets.
Marilynn Mobley was what one might call a “quiet giver,” making a difference without calling attention to her efforts.
Geographically and organizationally, Brazil is considered part of Latin America. However, Brazil is unique in many ways compared to the rest of the region.
Before determining any sort of value of social media, we need to have data and understanding of the various channels.
Doctors, scientists and technology experts were joined by comedians, acrobats, musicians and photographers to drive progress in health and unlock imagination.
Over 40 million people will engage in an act of service today.