Beth Comstock was named a vice chair of GE yesterday, responsible for Business Innovation. She will also continue to oversee GE Lighting, GE Ventures and Licensing, corporate marketing, sales and communications.
Brands seeking to reach consumers must earn their trust and learn to communicate in a landscape where value will be much more determined by a brand’s societal relevance (its purpose), and the way it behaves on and offline.
From a business perspective, we see Southeast Asia’s economic and digital transformation as being driven by shared characteristics. Economic growth in the region is surging, making Internet access more affordable.
Navigating transitions in your career isn’t always easy. While some skills are transferable, a lot of it rests on your reputation and network.
Edelman Hong Kong conducted interviews to understand where consumers get their fashion information, what influences purchasing decisions and what brands need to do to capture their attention.
Our Employee Engagement team recently conducted two studies to explore what Internal Communications and Human Resources teams are doing to measure engagement and convert it into a competitive advantage.
From now until the election, Edelman will provide analyses of the campaign and its key developments, including topical commentary from Steve Schmidt and Bob Shrum.
Edelman Chicago hosted the office’s first Wellness Salon, which took an in-depth look at how companies and brands can play a role in helping people of all ages achieve a sense of well-being.
Companies seeking to keep their key constituents informed and satisfied during a transformative period need to tell an ongoing story. Thankfully, a digital strategy is the key to unlocking that story.
Edelman's 15th annual exploration of trust surveyed 33,000 people in 27 countries around the world on their trust in government, media, business and NGOs.Read More
2015 Edelman Media Forecast: Storytelling in the Age of Social News Consumption provides insight on media trends within five key industry sectors.Read More
In brandshare 2014, we extended Edelman’s largest-ever consumer marketing study, seeking to further understand the evolving relationship between people and brands.Read More
Kraft MiO set out to make a meaningful impact on its target audience as the title sponsor of Toronto music festival, North by Northeast (NXNE).
A thought leadership platform to help redefine MWV as a packaging solutions company.
With Cinco de Mayo falling on Sunday, Dos Equis gave fans the party they deserved with a PR-campaign that moved the holiday back to May 2 - Dos de Mayo.
The Seattle Seahawks were looking to keep up with their online communities by adding social media support during the team's playoff run.
Edelman helped Xbox 360 become the first brand in history to transform a country, reimagining the Principality of Liechtenstein to create a replica of the "Halo" universe.
Edelman helped show Hilton HHonors in its best light by developing an Instagram contest that produced Turkey’s first user-generated photo exhibition.
Using a community management program that helped Slim Jim show up as one of the guys, Edelman helped the brand build a Facebook fan base that is now more than one million strong.
Featured Edelman Jobs
A rare opportunity to join a Top 10 transactions communications firm and one of the Midwest’s top financial comms practices, Edelman Financial Communications & Investor Relations group is looking for a stellar Senior Account lead.
Work with client account teams, programmers, planners, and UX developers to develop, design and launch rich client sites and digital collateral that attract and retain visitors across a wide spectrum of devices.
Senior Vice President of National Health Media will focus on building out national campaigns for industry leaders in the healthcare space.
Edelman Silicon Valley is seeking an Account Supervisor to leverage their strong technology expertise to support Adobe’s global technology brand.
Edelman Frankfurt is looking for a Global Account Director with international working experience in managing integrated teams.
Do you have a proven track record that combines advanced statistical modeling with basic data processing? If so we are looking for you to join our growing research operations team.