The H1N1 (swine) flu situation has called for organizations to communicate with their multiple publics -- employees, customers, suppliers and partners -- in a thoughtful, accurate and timely manner. Stakeholders are looking for news updates in real time; prevention and treatment information; and reassurance that an organization has a plan to maintain operations in the event of a pandemic.  

 
Edelman has created the Global Task Force on H1N1 Influenza to help its clients and partners navigate the communications challenges associated with the potential outbreak of H1N1 flu. The task force comprises a network of public health and crisis communications specialists, including former U.S. Centers for Disease Control and Prevention Director Dr. Julie Gerberding, who are ready to help organizations engage their internal and external stakeholders early and protect their reputations. If you have any specific questions, please e-mail HealthCounselors.SwineFlu@Edelman.com.