|
2005 METHODOLOGY
The Edelman Annual Trust Barometer tracks the attitudes of 1500 opinion leaders around the world, The sixth survey was conducted through 25-minute telephone interviews among 1500 opinion leaders: 400 in the United States, 450 in Europe (150 each in the United Kingdom, France, and Germany), 200 in China, and ISO in Canada, Brazil, and Japan between December 2004 and January 2005 by StrategyOne- Opinion leaders are defined as being between 35 and 64 years old, college educated, having a household income of more than $75,000 or equivalent and reporting a significant interest and engagement in the media, economic, and policy affairs. There is no tracking data for Japan and Canada, which were added this year. |