Up on the gala's big screen, the MTD team accepts the PRWeek Award from event MCs. Second from left, Steve Maliszeski, Edelman; to his right, client Barb Travis.

                          

                      PRWeek U.S.

Winners

Editor’s Choice for 2006

Large PR Agency of the Year, Edelman “Pioneer Thinking”, Edelman US

Corporate Branding Campaign of the Year, General Electric “GE’s Ecomagination-Green is Green”, Edelman in Washington, D.C.

Consumer Campaign Launch of the Year, Unilever-Dove “Dove Campaign for Real Beauty”, Edelman in New York

Honorable Mention

Technology Campaign of the Year, Microsoft Games Studios “Halo 2” PR Programs, Edelman in Seattle and Los Angeles

Corporate Branding Campaign of the Year, Starbucks Entertainment “It’s the Experience”, Edelman in Los Angeles

PRWeek Campaign of the Year, General Electric “GE’s Ecomagination-Green is Green”, Edelman in Washington, D.C.

A Hand ful of SABREs...
Hadley Harris, Janice Rotchstein, Rebecca Orbach and Faith Borland.

The Holmes Report

2007 Gold SABRE Winners

Sponsorship, UPS, “A Fashion Week Fantasy: Brown is the new Black at Fashion Week,” Edelman in Atlanta

Multicultural Communications, Unilever, “Unilever Axe Ride,” Edelman in Chicago

 

2007 Silver SABRE Winners

Fashion & Beauty, Unilever, “Dove Advanced Care and the Dove Hair Care Hotline,” Edelman in Chicago

Food Service, Burger King, “Xbox Video Game Promotion,” Edelman in Chicago

Technology: Software, Adobe, “Sidestepping Apple's Shadow...Adobe's Lightroom Steals the Spotlight,” Edelman A&R in Silicon Valley

Food and Beverage – Commodity, American Beverage Association, “Protecting an Industry Under Attack,” Edelman in Washington, DC

Public Relations Society of America (PRSA)

Silver Anvil Winners

“Best of” Silver Anvil Award, “Dove Campaign for Real Beauty,” Unilever/Dove, Edelman in New York and Chicago

Marketing Consumer Products: Packaged Goods, “Dove Campaign for Real Beauty,” Unilever-Dove, Edelman in New York and Chicago

Events and Observances (Seven or Fewer Days): Government, “The Abraham Lincoln Presidential Museum Opening, April 16-19, 2005,” Illinois Bureau of Tourism (IBOT), Edelman in Chicago

 

Silver Anvil Award of Excellence

Marketing Consumer Products: Technology, “Xbox 360 PR Program,” Microsoft Entertainment & Devices Division, Edelman in Seattle and LA


Bronze Anvil Winners

Media Relations: Consumer Products-Technology, “Xbox 360 PR Program,” Microsoft Entertainment & Devices Division, Edelman in Seattle and LA

Media Relations: Consumer Services-Travel & Tourism, “The Abraham Lincoln Presidential Museum Opening, April 16-19, 2005,” Illinois Bureau of Tourism (IBOT), Edelman in Chicago

Press Kits/Media Kits: Products, “Xbox 360 Global Media Kit,” Microsoft Entertainment & Devices Division, Edelman in Seattle and LA

Websites: External, “Growing the Mom’s Network on 3aday.org,” Dairy Management, Inc., Edelman in Chicago


Bronze Anvil Awards of Commendation

Media Relations: Consumer Products-Food & Beverage, “25th Anniversary of the Butterball Turkey Talk-line,” Butterball/ConAgra Foods, Edelman in Chicago

Media Relations: Consumer Services-Other (categories not elsewhere defined), “Atlantic Station Community for Live, Work and Play,” Atlantic Station, Edelman in Atlanta

Brochures: Fewer than 17 pages, “Love Your Leftovers Brochure,” American Plastics Council, Edelman in Washington, D.C.

Blogs, “Avent Sisterhood Six Blog: Connecting Moms Across the Miles,” Avent America, Edelman in NY, LA and Chicago

International Public Relations Association (IPRA)

Golden World Awards

Advocacy & Lobbying, Moroccan American Center for Policy: Free Them Now, Edelman in Washington, D.C.

Use of Internet, Avent: Avent Sisterhood Six Blog: Connecting Moms Across the Miles, Edelman in Chicago & New York EIS

Traditional Media Relations, Unilever-Dove: Dove Campaign for Real Beauty, Edelman in New York & Chicago

Sponsorship, Samsung: Samsung Global Olympic Partnership, Edelman in NY and Italy

The MerComm Inc.'s Mercury Excellence Award

Gold Award 2005 (Awarded in 2006)

Government: The Recover Public Service Announcement, National Alcohol and Drug Addiction Recovery Month Campaign, “Treat Me” (National)

Client Product Launch, Burger King “Burger King Enormous Omelet Sandwich Launch,” Edelman in Chicago (Local)


Silver Award 2005 (Awarded in 2006)

Public Service: The Recover Public Service Announcement, National Alcohol and Drug Addiction Recovery Month Campaign, “Treat Me” (National)

Government: The Recover Public Service Announcement, National Alcohol and Drug Addiction Recovery Month Campaign, “Treat Me” (National)

Promotion/Marketing (Awareness Campaign), Dairy Management Inc.“3-A-Day and Weight Loss Drives Dairy Moo-vement”, Edelman in Chicago (Local)

Web Site (Health Awareness), Dairy Management Inc. “Growing the Mom’s Network on 3aday.org,” Edelman in Chicago (Local)

Public Affairs Council

Grassroots Innovation Awards 2006

Innovation Awards: NNFA and Coalition to Preserve DSHEA “Save Our Supplements,” Edelman in Washington, D.C.

Astrid Awards

Competition honoring outstanding achievement in design communications

Gold & Grand Winner

Graphic Design, Starbucks, “Starbucks Holiday Snow Globe Trucks,” Edelman Design Communications


Gold

Corporate Identity, Spring CM, “Spring CM Corporate Identity,” Edelman Design Communications

Silver

Campaigns, Am Shalom, “Am Shalom Capital Campaign,” Edelman Design Communications

Bronze

Spring Creative, “Spring Creative Identity,” Edelman Design Communications

PR Report  Awards (PRWeek in Germany)

 

Campaign of the Year, Mars/Pedigree “Date a Dog”, Edelman in Germany (Hamburg)


Best Consumer Campaign, Mars/Pedigree “Date a Dog”, Edelman in Germany (Hamburg)

PR News Platinum Awards 2006

Marketing Communications Campaign of the Year, Microsoft: Microsoft Xbox Colony Turns the Gaming World Upside Down, Edelman in Seattle, and EIS: Chicago and New York

Honorable Mention, Blog, Avent: Avent Sisterhood Six Blog: Connecting Moms Across the Miles, Edelman in Chicago, and EIS: Chicago and New York


PRWeek Asia

Runner-Up

2005 Asian Network of the Year

Big Apple, Public Relations Society of America in New York

Big Apple Award

Dove Campaign for Real Beauty: Edelman for Unilever-Dove, Edelman in New York

Trumpet Awards, Publicity Club of Chicago

Golden Trumpet Award

Marketing, Solvay Pharmaceuticals, Inc./AndroGel, Educators, Men Talk Low Testosterone, Edelman in Chicago

Silver Trumpet Award

Marketing, V-Tech, V-Smile Pocket Product Launch, Edelman in Chicago

Skyline Awards, Public Relations Society of America in Chicago

Skyline Awards

Public Service/Partnerships, “Home Food Safety Motivates Change,” ConAgra Foods, Inc., The American Dietetic Association and Edelman.

Events and Observances/Government (seven or fewer days), “Abraham Lincoln Presidential Library and Museum Grand Opening,” Illinois Bureau of Tourism and Edelman.

Marketing Consumer Products/Healthcare, “Mobilizing Diabetes Educators and Men to "Take Charge" and Talk About Low Testosterone (Low T), “Unlimited Pharmaceuticals, Inc., a subsidiary of Solvay Pharmaceuticals, Inc. and Edelman.

Marketing Consumer Products/Other, “ReviTYlizing Sears' Home Brands, Sears and Edelman

 

Merit Award

Marketing Consumer Products/Food and Beverage, “Burger King Enormous Omelet Sandwich Launch,” Burger King Corporation and Edelman

Marketing Consumer Products/Food Beverage, “3-A-Day and Weight Loss Drives Dairy Moo-vement,” Dairy Management Inc. and Edelman

Global Communications, “Birth of Innovene,” Innovene and Edelman

Community Relations/Association, “Scotts Miracle-Gro/Keep America Beautiful Partnership,” The Scotts Miracle-Gro Company and Edelman

 

Best of NAMA Awards (National Agri-Marketing Association)

 

National Best of Annual Reports

CNH Annual Report, Chicago Design Communications

Advertising Age

 

The Best PR Agency in 2005