PETE PEDERSEN

Executive Vice President
Chair, Global Technology Practice

Pete Pedersen has more than 17 years in the PR industry and is based out of the Seattle office.

With Edelman, Pete leads the global technology practice, serving clients including Microsoft, HP, Adobe, RIM, Samsung, Motorola, Autodesk, Symantec and countless other blue chip technology innovators worldwide. Previously, Pete led the firm’s Microsoft engagement, directing a team of more than 300 professionals spanning multiple offices around the globe. He was responsible for all disciplines active on the business including consumer marketing, corporate reputation management, public affairs, technology, crisis communications, and event marketing. Notable assignments include Xbox 360, Zune, and the consumer launches of Windows Vista and Office 2007.

Pete has been with Edelman since 1999 when it acquired WHaM Communications. Previously, he worked for WhaM Communications where he led the Washington State Lottery account and worked on the launch of Amazon.com. Pete graduated Magna Cum Laude from the University of Washington with a B.A. in Communications, and is a member of the national honor society Phi Beta Kappa.