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Culture and Values


Edelman has a culture of continuous improvement designed to challenge our people, foster their professional development to result in leading client counsel. Our success comes from great teamwork and exceptional individual effort, so we strive to reward collaboration and the pursuit of excellence.

Our firm is truly global, and we celebrate diversity — of culture, of background, of experience and thought — and recognize it as a key to our ability to deliver insightful and creative client programs. Our growth depends on building deep, long-lasting client relationships. We are at our very best when our geographies, practices, specialties and global client teams work together on our clients’ behalf.

We retain the family values that have shaped our culture since Dan Edelman founded the firm in 1952, and we relish our heritage as the communication industry’s longstanding thought leader and trusted partner.

As an independent communications marketing firm, we value:

  • The relentless pursuit of excellence – bringing the best of ourselves and partners to our clients
  • The freedom to be constantly curious – having a tenacious and thorough approach that drives creativity and growth for clients, colleagues and ourselves
  • The courage to do the right thing – being a trusted and resilient partner for clients, communities and colleagues
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