Today Edelman will be hosting the Sundance Institute’s New Frontier Day Lab storytelling program. The New Frontier program is designed to showcase new technologies and methods in storytelling, such as immersive designs, game theory and virtual reality.
I was on a panel yesterday at the Yale School of Management with Sir Martin Sorrell of WPP, Dominic Barton of McKinsey & Company and Dr. Jeffrey Koplan, former head of the U.S. Centers for Disease Control and Prevention on managing a service enterprise.
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The new mantra at Edelman is that the paid ought to support the earned and owned content, to make it work harder and more intelligently than a classic media buy that stands on its own.
The essence of business is competition, inspiration and hard work. The results of Harvard Business School will be seen in 20 years when these students are running global companies.
In Clayton Christensen’s new book, the Harvard Business School professor offers profound advice about priorities; specifically about the importance of investing in family, about living a life of integrity and having metrics that make it easier to make the right decisions.
Here you have a demand for less regulation while CEOs suggest that enforcement of the new regulations has restored trust; this is a baffling logic problem.
PR is more than a set of tactics or tools. It’s a mindset... A PR idea has to start with relevancy and newsworthiness.
I accepted the Paladin Award tonight from the Public Relations Society of America on behalf of my late father, Dan Edelman.
For the PR people in government, there is a new expectation of communicators as the single point of entry for up-to-date information.
Dean Julio Frenk said that there are four key challenges for the healthcare systems of the world: Infectious Diseases, Poverty, Unhealthy Behaviors Leading to Non-Communicable Diseases and Inept Health Care Systems.
This man is the next generation of leadership in China. He is a bridge-builder, a listener and a decent man determined to make Tsinghua a place where “there can be free discussion of ideas on the basis of academic freedom.” We will hear much more of him and the school.
The Fredeau story, the yellowing cards, the photos of the kids who had no future were all too present reminders of the importance of recognizing one’s tradition and celebrating it each year.