The 2016 Edelman Earned Brand study identifies and quantifies a new territory for marketers that can augment the classic purchase funnel — where committed consumers themselves will drive new and repeat sales as they advocate for and defend a brand against these kinds of disruptions.
The UK goes to the polls in a week to decide whether or not to remain in the European Union. The electorate is evenly divided, with Leave ahead by a few points one week, Remain up two points on the next.
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What do I remember most about the past 36 years? It is the work, the joy of pitching and winning new business, the counseling of clients and the important media placements, working alongside the best people in the business.
Capitalism is the best system for wealth creation but there are four important challenges to be balanced by managers.
I have just read former Treasury Secretary Timothy Geithner’s new book. Most important to me as a communicator is his “cri de coeur” about his failure to explain his policies.
The finished product is a stunning triumph, a deeply emotional journey that shreds your self-control while inspiring you to tell stories of heroism to all you encounter.
Did you know that the No. 1 cancer killer of American women is lung cancer? In fact, since 1987, more American women have died annually of lung cancer than breast cancer.
This week, Dr. Toni Irving of Get IN Chicago, a public-private partnership to combat juvenile violence, announced its first 11 grant recipients.
What must not be overlooked is the decision by 13 brands to discontinue a relationship with the team until the ownership changed, before the announcement yesterday by Commissioner Silver.
Let’s push our clients in the direction of intelligent experimentation that blends earned, owned and paid content with the likes of Quartz.
Sir Martin Sorrell, CEO of WPP, was interviewed at The Wall Street Journal Viewpoints breakfast on Monday. Here are a few of his most important points.
In Tuesday's Financial Times was an article by Emma Jacobs titled, “Free publicity with no PRs.” Here is my effort to refute the misconceptions conveyed.