Richard visited Toronto to deliver a speech to the Food and Consumer Products Association of Canada. In the 24 hours there, he had dinner with a client, saw the executive team for breakfast, took a selfie with the Toronto office and got to see the legendary Lake Muskoka.
The past three days in New York City have been the stuff of dreams. Richard Edelman shares a quick report on each of these fantasy events with Prime Minister Narendra Modi, Malala Yousafzai and Pope Francis.
More 6 A.M. Posts
My mother Ruth Edelman died peacefully today at 4 A.M. She had battled acute myloid leukemia for the past eight months.
I want strong-minded leaders who think deeply about the future of our firm. One of our core values is to foster an entrepreneurial spirit and this manifests itself with individuals having a keen sense of ownership of our strategy.
I attended the launch event last week for the Pew Research Center’s study of American Jews. Naturally I spoke with my rabbi about the study. We discussed the marketing challenge of Judaism.
Edelman has just published a companion piece to our long-established Trust Barometer. It is called brandshare. Its central thesis is that brands need to migrate from a linear, controlled model to an inclusive sharing model.
Expectations of business have changed dramatically. The world has evolved, but few businesses have and this is a problem.
What people expect from business and government today is transparency, in word and in action. Here are the five principles of Radical Transparency.
In our inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer, we have researched the challenges facing emerging market companies, in particular the low level of trust to do the right thing.
My youngest, Amanda, leaves for Stanford on Tuesday. My wife and I are officially empty nesters. I have several ideas for using my new spare time.
I am part way through a fascinating book, The Emperor of All Maladies; A Biography of Cancer, by Siddhartha Mukherjee. As always, I look for the marketing lessons to be shared. In this case, it is the story of the Jimmy Fund.
I was in London this week when news spread around our office about a protest at a competitor’s premises. Edelman was in this exact situation when we began our work with Walmart seven years ago.