I have concluded that Cannes is a perfect pair with Davos for Edelman and others in our sector. I come home more convinced than ever that PR firms can compete for the lead creative idea, for community activation and for continuous storytelling.
Our business has a surfeit of new tools at our disposal, from personalized advertising to targeted direct marketing and dynamic content creation. And yet, we are in danger of losing our consumer.
More 6 A.M. Posts
For any owner of a family business, it is a sad day. The Grahams represented the best of breed in their deep commitment to excellence, their employees and the community they served so well.
We have the correct strategy, a global enterprise with local roots, a public relations firm with deep expertise in marketing and corporate/public affairs, powered by specialist skills in digital and research.
We should be telling clients that we don’t need to design ads that look like editorial content; great content is your ad. We can utilize paid to accelerate owned and earned.
We have just published a special report on the opportunity for public relations firms in sponsored content.
It is hard for any parent, much less a CEO, to learn to let go. Here are a few observations for those of you trying to transition to player-coach from solo all-star.
PRWeek put me atop the Power List 2013 yesterday. There is so much yet to be done for our industry; let’s have the confidence to lead.
Cindy Tian passed along her father’s story, which I will now share with you because it is, in fact, a microcosm of the tale of modern China.
The new role of the communicator is to lead in policy formulation and only then on implementation of outreach.
Germany needs the EU but should not be inhibited by fellow members in achieving its destiny of leadership.
I am 58 years old and I want to get old trying to defy the odds.