Edelman recognizes the reality of climate change and accepts the science behind the claim. We do not accept clients that seek to deny climate change.
Sponsored content is becoming a new way we reach news audiences. We are increasingly working with all different kinds of publishers for clients.
More 6 A.M. Posts
Given the focus on job creation and fairness in the U.S. election, it is entirely proper for a business community, scarred by the events of 2008, to reconsider its role as wealth creator and contributor to society.
USA Today turned 30 years old last week. As part of its celebration, it unveiled a new look for its print and digital editions.
As l look to the future, I see five behavioral changes that will be required of us as an industry.
I’ve just finished reading Chrystia Freeland’s new book, Plutocrats, which comes out on October 15. She ascribes the rise of the new global super-elite to the twin gilded ages of rapid development in the BRIC nations, plus the technology revolution.
Edelman released our second citizenship report yesterday, titled, “It’s Who We Are.” It is our effort to be accountable to stakeholders, including our clients, employees and civil society.
I met yesterday with Dr. Lorraine Branham, Dean of the Newhouse School of Communications at Syracuse University. We discussed the successful internship program that we initiated at Edelman this summer with seven Newhouse students—the Edelman Newhouse Diversity Interns.
Edelman made two big moves this week. We hired Michael Berland to run our new global research business, Edelman Berland. We also launched our new corporate web site, Edelman.com, which aims to be a media brand hybrid. These seemingly disconnected decisions are actually linked to our deep conviction that the next phase for our company will see us aim to be the preferred choice (as a PR firm) among communications options.
I’ve gotten an upfront and personal view of the U.S. healthcare system. I want to call attention to the outstanding work being done by the doctors at the University of Chicago Medical Center. Here are a few observations on the way that U of C plays the game differently.
I am three-fourths of the way through Douglas Brinkley’s marvelous biography of legendary CBS News anchorman, Walter Cronkite. This is a “must-read” for any journalism or PR student. Here are a few important findings from the book.
I have just returned from the Olympic Games in London. It was the fulfillment of a lifelong ambition. Prior to this, I had only been to the opening ceremony of the 1984 games in Los Angeles for client Fuji Film. This time around, I made it to events including volleyball and tennis. Here are a few of my observations from the trip.