The important insight for companies seeking to implement innovative technologies is that the traditional game plan used for the past decade will not work.
Jacques Attali feels passionately about needing to reorient capitalism towards the long-term view.
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Charles Moore's number one goal for his retirement is to prove to Wall Street that there is a financial benefit to social responsibility, in brand reputation, employee loyalty and risk mitigation.
The next and more challenging chapter will be to change consumer behavior. So the smart company will sell the concept first to consumers and then to opinion formers.
It has been a month since my father died. I wanted to give you a bit of the back story on the months leading up to his passing and express my appreciation for the outpouring of support for my family in the wake of his death.
Public relations firms can offer distinctive creative product that can become the basis for the brand proposition.
Most notably, the members departed the snowy village with a greater sense of confidence than the prior four years.
The 2013 Edelman Trust Barometer demonstrates a serious crisis of confidence in leaders of both business and government.
There will never be another Dan Edelman—indomitable, ever modest, always resilient, and ready for the next challenge.
Given our earned media experience and editorial knowledge honed through years of creating and co-producing stories, PR is best suited to partner with paid media.
Students of PR should take heed of Samuel Insull, chief of staff to Thomas Edison, as an early supporter of public relations.
Edelman and the Rise of Public Relations has been a year in the making, with Franz Wisner conducting hundreds of interviews and sorting through my father’s school years and war-time memorabilia. The result is the first real history of public relations as a business and a lovely tale of a family committed to the success of the enterprise.