Over 40 million people will engage in an act of service today.
Edelman today announced that our French operation is joining forces with ELAN, the largest independent in the market.
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I spoke with political pros Steve Schmidt and Bob Shrum this morning to get their assessment of the marketing communications strategy for the Obama and Romney campaigns. I wanted to understand what lessons there might be for corporate reputation or brand marketing PR people.
I am sitting at the Muse Hotel in Midtown Manhattan with twenty colleagues from Edelman New York. We are the dispossessed of Lower Manhattan, as electricity was cut off on Monday evening during the storm.
The PR business will have to find the new influential conversation starters and discover powerful insights. PR can also help drive the new product discovery process by engaging with avid fans and, through meaningful two-way dialogue, discover what they are looking for in the next version of a product.
Given the focus on job creation and fairness in the U.S. election, it is entirely proper for a business community, scarred by the events of 2008, to reconsider its role as wealth creator and contributor to society.
USA Today turned 30 years old last week. As part of its celebration, it unveiled a new look for its print and digital editions.
As l look to the future, I see five behavioral changes that will be required of us as an industry.
I’ve just finished reading Chrystia Freeland’s new book, Plutocrats, which comes out on October 15. She ascribes the rise of the new global super-elite to the twin gilded ages of rapid development in the BRIC nations, plus the technology revolution.
Edelman released our second citizenship report yesterday, titled, “It’s Who We Are.” It is our effort to be accountable to stakeholders, including our clients, employees and civil society.
I met yesterday with Dr. Lorraine Branham, Dean of the Newhouse School of Communications at Syracuse University. We discussed the successful internship program that we initiated at Edelman this summer with seven Newhouse students—the Edelman Newhouse Diversity Interns.
Edelman made two big moves this week. We hired Michael Berland to run our new global research business, Edelman Berland. We also launched our new corporate web site, Edelman.com, which aims to be a media brand hybrid. These seemingly disconnected decisions are actually linked to our deep conviction that the next phase for our company will see us aim to be the preferred choice (as a PR firm) among communications options.