The world wants more from brands, and consumers are asking a simple question: “Are you with me?”
In my first-ever video blog, Lisa and I speak about GWEN, the opportunities and challenges for women in the industry, what we as leaders need to do to create an environment that encourages women to lead and succeed.
More 6 A.M. Posts
Our business has a surfeit of new tools at our disposal, from personalized advertising to targeted direct marketing and dynamic content creation. And yet, we are in danger of losing our consumer.
I recently heard Denise Morrison, CEO of the Campbell Soup Company, speak at the Microsoft CEO Summit about the Campbell Healthy Communities initiative.
I have just delivered the commencement address to the graduates of the College of Communication and College of Computing and Digital Media at DePaul. Graduates will need to deliver powerful ideas that change the course of business and brands. It is now what you will DO, not what you SAY, that matters.
You will have noticed that in the past few weeks, I have been using my blog to talk about the evolution of the newspaper business. I want to underline the distinction between media and journalism.
William Lewis, CEO of Dow Jones and publisher of The Wall Street Journal, had breakfast with the Executive Committee of Edelman and shared his thoughts on public relations and the business model for mainstream media.
I went to Silicon Valley last week and took the opportunity to visit venture capitalist Tim Draper who has started Draper University in San Mateo. I told Draper that I would get Edelman involved in the education of his up and coming innovators because we are the yin to his yang.
I’ve found myself using reddit more and more the past few years. A few weeks ago at the PRWeek Awards, I sat next to Victoria Taylor, director of talent at reddit, and we had a preliminary chat about her employer.
There are a few notable projects each year that people at Edelman and our sister PR firms feel privileged to work on. Yesterday, we helped launch My Brother’s Keeper Alliance program in the Bronx.
I met this morning with my former client, Dick Martin, who had been Chief Communications Officer at AT&T. Martin’s goal is a practical framework for decision-making, that can help PR practitioners make the right calls in their daily counseling.
Today Edelman will be hosting the Sundance Institute’s New Frontier Day Lab storytelling program. The New Frontier program is designed to showcase new technologies and methods in storytelling, such as immersive designs, game theory and virtual reality.