Edelman’s second brandshare report, released today, proves there is now an additional consumer need for brands to satisfy: societal.
It is intolerable for PR firms to use sock puppet accounts on Wikipedia.
More 6 A.M. Posts
Edelman hosted its sixth Academic Summit last week at DePaul University in Chicago. Here are some of the important findings from the week.
I am deeply gratified that we are the first PR firm to win the Grand Prix in our category. Let all of us in our profession take the pledge that this trophy should never leave PR land again.
What do I remember most about the past 36 years? It is the work, the joy of pitching and winning new business, the counseling of clients and the important media placements, working alongside the best people in the business.
Capitalism is the best system for wealth creation but there are four important challenges to be balanced by managers.
I have just read former Treasury Secretary Timothy Geithner’s new book. Most important to me as a communicator is his “cri de coeur” about his failure to explain his policies.
The finished product is a stunning triumph, a deeply emotional journey that shreds your self-control while inspiring you to tell stories of heroism to all you encounter.
Did you know that the No. 1 cancer killer of American women is lung cancer? In fact, since 1987, more American women have died annually of lung cancer than breast cancer.
This week, Dr. Toni Irving of Get IN Chicago, a public-private partnership to combat juvenile violence, announced its first 11 grant recipients.
What must not be overlooked is the decision by 13 brands to discontinue a relationship with the team until the ownership changed, before the announcement yesterday by Commissioner Silver.
Let’s push our clients in the direction of intelligent experimentation that blends earned, owned and paid content with the likes of Quartz.