Richard Edelman went to the World Economic Forum Family Business Community meeting last weekend, where all participants sat on Swiss exercise balls for the entire 90-minute session.
What a difference a decade makes. The Holmes Report headline from yesterday's newsletter is as stated above, with news that Edelman was chosen as the favorite place to work by a two to one margin over our nearest competitors in the U.S. and Europe.
More 6 A.M. Posts
In the past six months, a wave of executives have begun using Facebook to take advantage of its global audience and the many tools available to express their ideas.
I presented the results of the Edelman Trust Barometer to four individual clients, met with three venture capital firms, and attended a salon dinner and breakfast briefing for 100 people with panelists from Coursera, Uber and CNet. We also unveiled some new research for California which has some very ominous signs for the industry.
Today, I delivered a keynote address on Trust and the CEO at the Executives Club of Chicago. My central theme: It is time for CEOs to come out of the bunker, be out front and lead, do more than simply focus on delivering on the numbers, and be part of the solution to society’s problems.
This was a World Economic Forum Annual Meeting of massive mood swings, linked to the plunging global stock markets, diving commodity prices, renewed concern about the flood of refugees moving toward the European Union, the rise of populism in the U.S. and European countries, and the effect of a slowing Chinese economy.
There is deeply disturbing news in the Edelman TRUST BAROMETER 2016: A yawning trust gap is emerging between elite and mass populations.
“How do you get butts in seats for a movie about cancer?” That was the challenge posed this morning on the phone by movie producer and friend Pascaline Servan-Schreiber about her new film, “The C Word”, which is rolling out across America.
The Edelman Trust Barometer will be released in two weeks at the annual meeting of the World Economic Forum in Davos, Switzerland. With 36,000 respondents in 28 countries, this is the largest study of its kind on trust in business, government, media, NGOs, spokespeople and industry sectors.
This past year I visited 25 Edelman offices around the globe. What struck me most and made me the proudest was the incredible level of enthusiasm and passion our employees have for the work we’re doing for our clients. It’s what would have resonated greatly with my father as well.
The communications marketing industry is completely missing the boat on engaging the vital U.S. Hispanic demographic. This needs to be an essential part of any marketer’s playbook for the U.S.
I am returning from Germany, where Edelman just closed a merger with ergo, a leading independent firm specializing in corporate, financial and public affairs. Started 20 years ago by Tobias Mündemann and Hans Ulrich Helzer, the firm has a dozen financial institutions, government agencies and several “Mittelstandt” clients.