The United States Supreme Court’s decision on marriage equality is a profound turn in the American culture wars. We have implemented Edelman Equal as a means of pushing forward with a diverse and empowered employee base.
I have concluded that Cannes is a perfect pair with Davos for Edelman and others in our sector. I come home more convinced than ever that PR firms can compete for the lead creative idea, for community activation and for continuous storytelling.
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I was on a panel yesterday at the Yale School of Management with Sir Martin Sorrell of WPP, Dominic Barton of McKinsey & Company and Dr. Jeffrey Koplan, former head of the U.S. Centers for Disease Control and Prevention on managing a service enterprise.
I learned about a six-year transformation of the New York Magazine brand that would take it from being New York City-focused to national, from master brand to a focus on the vertical brands.
CEOs considering whether or not to take a public stand should have as a governing factor whether their companies have a natural connection to the issue or comparative advantage because of expertise. On a matter of broad human rights such as Indiana, I would argue that all companies have that connection.
Earlier this month, I met with David Keyes, the executive director of Advancing Human Rights, about his new platform, Movements.org.
I believe the business community can play a role in supporting these educators in their important work by investing in the creation of free resources that can be used to augment existing curriculum.
Our profession will play a vital role in this transition from short to long-term investing. The war will be won as much by communications as by the changes in policy by the corporations.
We have to go where the viewer or listener wants to be. Slate and its Panoply platform are worth an experiment or two.
North American companies give the most money to charities, followed by the UK, Mexico, China, Brazil and India.
This is a perfect example of a brand taking on a social mission that also builds a unique relationship with its consumer.
I went to Silicon Valley to ask those at the top of the technology food chain about the finding that trust in the technology sector has declined.