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6 A.M.

Rio Olympics

Brazil and the Rio Olympics

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Richard Edelman just returned from ten days in Brazil visiting our office in São Paulo and a number of Olympic events in Rio de Janeiro, which is a magnificent setting for the Summer Games.

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Client Leadership Academy 2015

You All Want to Work for Edelman

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What a difference a decade makes. The Holmes Report headline from yesterday's newsletter is as stated above, with news that Edelman was chosen as the favorite place to work by a two to one margin over our nearest competitors in the U.S. and Europe.

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Breaking News

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I have been looking for an app that helps me keep up with news stories involving our clients. The one I have been using and would suggest that PR people download is called Breaking News, a unit of NBC News.

The Information

The Information

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If you need any further proof of the dispersion of authority in the media sector, here comes The Information, a technology focused media company that seeks to fill a void left by mainstream media, to provide quality and original business journalism.

Facebook

Facebook Instant Articles and Brands

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The data on Instant Articles is very compelling. Facebook says that people share Instant Articles 30 percent more than mobile web links and people read 20 percent more Instant Articles than mobile web articles.

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Dirt is Good: The Campaign for Play

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One of the most famous purpose branding initiatives comes from Unilever’s OMO/Persil and the Dirt is Good campaign, now operating in 78 nations around the world to address the play deficit and help children rediscover outdoor play.

Lookout Mountain's Battlefield Museum in Chattanooga, TN

Explaining History

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Last week, I went to three Civil War battlefields (Shiloh, Chickamauga/Chattanooga, Franklin) and the home of President Andrew Jackson with a very good sport and serious student of history, my daughter Amanda. This has been one of my dreams… to pass on my love of American History to my children.

Arthur Page Society

The New CCO

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We hosted a lunch meeting yesterday for the Arthur W. Page Society in our New York office. The event was organized to launch the newest piece of intellectual property from Page, “The New CCO: Transforming Enterprises in a Changing World."

Maria Sharapova

Sharapova and Celebrity Sponsorship

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Maria Sharapova, tennis player extraordinaire, tried mightily to wriggle out of a nearly impossible bind this week. Some players, such as fellow competitor Serena Williams came to her defense, while others, including Jennifer Capriati, were far less forgiving and highly critical of the five-time Grand Slam singles champion.

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