The 2016 Edelman Earned Brand study identifies and quantifies a new territory for marketers that can augment the classic purchase funnel — where committed consumers themselves will drive new and repeat sales as they advocate for and defend a brand against these kinds of disruptions.
The UK goes to the polls in a week to decide whether or not to remain in the European Union. The electorate is evenly divided, with Leave ahead by a few points one week, Remain up two points on the next.
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We hosted a lunch meeting yesterday for the Arthur W. Page Society in our New York office. The event was organized to launch the newest piece of intellectual property from Page, “The New CCO: Transforming Enterprises in a Changing World."
Maria Sharapova, tennis player extraordinaire, tried mightily to wriggle out of a nearly impossible bind this week. Some players, such as fellow competitor Serena Williams came to her defense, while others, including Jennifer Capriati, were far less forgiving and highly critical of the five-time Grand Slam singles champion.
Super Tuesday has come and gone and still business carries on as if nothing has happened in America.
Today’s announcement by Omnicom that Karen van Bergen will assume the newly created position of chair of the Omnicom Public Relations group, to be succeeded as CEO of Porter Novelli by Brad MacAfee, marks the fourth such change among top ten PR firms in the past twelve months.
In the past six months, a wave of executives have begun using Facebook to take advantage of its global audience and the many tools available to express their ideas.
I presented the results of the Edelman Trust Barometer to four individual clients, met with three venture capital firms, and attended a salon dinner and breakfast briefing for 100 people with panelists from Coursera, Uber and CNet. We also unveiled some new research for California which has some very ominous signs for the industry.
Today, I delivered a keynote address on Trust and the CEO at the Executives Club of Chicago. My central theme: It is time for CEOs to come out of the bunker, be out front and lead, do more than simply focus on delivering on the numbers, and be part of the solution to society’s problems.
This was a World Economic Forum Annual Meeting of massive mood swings, linked to the plunging global stock markets, diving commodity prices, renewed concern about the flood of refugees moving toward the European Union, the rise of populism in the U.S. and European countries, and the effect of a slowing Chinese economy.
There is deeply disturbing news in the Edelman TRUST BAROMETER 2016: A yawning trust gap is emerging between elite and mass populations.
“How do you get butts in seats for a movie about cancer?” That was the challenge posed this morning on the phone by movie producer and friend Pascaline Servan-Schreiber about her new film, “The C Word”, which is rolling out across America.