North American companies give the most money to charities, followed by the UK, Mexico, China, Brazil and India.
This is a perfect example of a brand taking on a social mission that also builds a unique relationship with its consumer.
More 6 A.M. Posts
Did you know that only 4 percent of elementary schools, 8 percent of middle schools and 3 percent of high schools offer daily physical education?
The idea of using financial institutions to stop human trafficking came from the first Trust Women conference organized by the Thomson Reuters Foundation.
This is the present of a businessman to the people of France, in appreciation of the opportunity afforded him over the past three decades to build the world’s leader in prestige brands.
Here was our situation three years ago: women made up two thirds of our employee base, but only one third of our executive ranks.
Edelman’s second brandshare report, released today, proves there is now an additional consumer need for brands to satisfy: societal.
It is intolerable for PR firms to use sock puppet accounts on Wikipedia.
By blogging, I have been able to address a wide range of topics: from political change in the world, to the explosive impact of digital platforms and technology to some of our most brilliant client work.
Communications must operate with the rigor and analytics of marketing while marketing must operate with the storytelling mindset and marketplace reality of communications.
Over 40 million people will engage in an act of service today.
Edelman today announced that our French operation is joining forces with ELAN, the largest independent in the market.