Richard visited Toronto to deliver a speech to the Food and Consumer Products Association of Canada. In the 24 hours there, he had dinner with a client, saw the executive team for breakfast, took a selfie with the Toronto office and got to see the legendary Lake Muskoka.
The past three days in New York City have been the stuff of dreams. Richard Edelman shares a quick report on each of these fantasy events with Prime Minister Narendra Modi, Malala Yousafzai and Pope Francis.
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I was at Harvard Business School on Wednesday for a conference on US competitiveness. I took the opportunity to attend a marketing class, which happened to be discussing the Dove Campaign for Real Beauty (you may recall that Edelman was the PR agency for Dove). I found the summary at the end of class […]
I am in Chicago at my parents’ apartment with the entire Edelman clan. We celebrated yesterday with a first time Thanksgiving-goer, Jacek Kastelanic, our pro-bono client from the Auschwitz-Birkenau Foundation. After the eating orgy, most retired to the closest bed for turkey and stuffing induced naps. By chance, I went into my father’s long-hidden archives […]
I went to a breakfast this morning in New York City sponsored by Common Good, a think tank devoted to better government. Philip Howard, a noted lawyer and founder of the group, spoke to about 50 business people and journalists on the findings of a survey conducted by pollster Ron Facheux. Howard’s talk was one […]
Tonight I will deliver the keynote address at the Institute of Public Relations’ annual dinner. My speech can be divided into three acts (channeling Shakespeare minus one act).Act I: The Age of Complexity with globalization, technology, and the democratization of influence and media. In this complex world of the unexpected and unforeseen, PR should be […]
Many celebrities spend their off-screen lives working out, going to night clubs and generally having a good time. Nothing wrong with that, but I thought it important to call out two important stars who have taken a different path. Petra Nemcova is a super-model, whom I met through my former HP client, Satjiv Chahil. Petra […]
I was in Frankfurt last week with my German leadership team. Carsten La Tendresse, the head of Gosub, our digital arm in Germany, told me about gameification as a key part of the future of public relations. He defined it as, “integration of computer game design techniques and mechanics into a website or campaign to […]
I have been in the financial centers and political capitals of Europe this week: Paris, Brussels, London and now Frankfurt. At the start of the week, expectations were being raised that the EU leaders converging on Brussels this weekend would agree on the final shape of the Greek bailout, the recapitalization of the banking sector, […]
Two of the giants of the Chicago business community passed away in the last week. Bob Galvin and Art Nielsen were the CEOs of Motorola and A.C. Nielsen. But they were much more to a young man looking for role models. Both were close friends of my parents, supporters of Senator Charles Percy, members of […]
The Edelman Health Barometer 2011, released last week in Europe, indicates a profound impact of friends and family on personal health, now comparable in importance to health care providers. This dispersion of authority is a consistent theme in the 12 country, 15,000 person survey. In fact, after themselves, nearly half (43%) of respondents believe their […]
I had an opportunity to interview Doug Conant, former CEO of Campbell Soup Company, at the Sixth Annual Edelman Change Summit yesterday in Edelman’s New York office. Conant has recently released a book, TouchPoints, on how to lead an organization. Campbell is a remarkable turnaround story; it outperformed food industry peers in stock price and […]