Richard Edelman addressed the American Marketing Association's Symposium for the Marketing of Higher Education in Orlando.
Richard Edelman was invited to be one of 20 CEOs profiled in a new book by Peter Vanham, a contributor to Forbes and the Financial Times, called Before I Was CEO.
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I went to the 90th birthday bash for the Harvard Business Review last night at Lincoln Center. The magazine had a glittering array of speakers. Here are a few of the important lessons from the evening:
It is PR’s time to lead because the world has changed. Communications can no longer be top-down and controlled; in fact, credibility is conferred horizontally by conversation and the wisdom of the crowd.
Edelman received an award last night from the Committee for Economic Development for its efforts in diversity. We began the GWEN (Global Women’s Empowerment Network) program last year to increase the number of women in leadership roles at Edelman.
I spoke with political pros Steve Schmidt and Bob Shrum this morning to get their assessment of the marketing communications strategy for the Obama and Romney campaigns. I wanted to understand what lessons there might be for corporate reputation or brand marketing PR people.
I am sitting at the Muse Hotel in Midtown Manhattan with twenty colleagues from Edelman New York. We are the dispossessed of Lower Manhattan, as electricity was cut off on Monday evening during the storm.
The PR business will have to find the new influential conversation starters and discover powerful insights. PR can also help drive the new product discovery process by engaging with avid fans and, through meaningful two-way dialogue, discover what they are looking for in the next version of a product.
Given the focus on job creation and fairness in the U.S. election, it is entirely proper for a business community, scarred by the events of 2008, to reconsider its role as wealth creator and contributor to society.
USA Today turned 30 years old last week. As part of its celebration, it unveiled a new look for its print and digital editions.
As l look to the future, I see five behavioral changes that will be required of us as an industry.
I’ve just finished reading Chrystia Freeland’s new book, Plutocrats, which comes out on October 15. She ascribes the rise of the new global super-elite to the twin gilded ages of rapid development in the BRIC nations, plus the technology revolution.