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6 A.M.

Clayton Christensen

How Will You Measure Your Life?

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In Clayton Christensen’s new book, the Harvard Business School professor offers profound advice about priorities; specifically about the importance of investing in family, about living a life of integrity and having metrics that make it easier to make the right decisions.

More 6 A.M. Posts

Huffington Post; Taking the Next Step

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Five years ago, Arianna Huffington and former PR executive Ken Lerer founded Huffington Post to cover the intersection of politics, business and popular culture. I had lunch on Friday with Eric Hippeau, chief executive officer of the site and a partner at Softbank Capital in the U.S. Eric is returning to his journalistic roots; those [...]

AOL—Dominating Niches, Keeping Consumers Engaged

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I spoke with Jeff Levick, President, Global Advertising and Strategy for AOL, this morning. I wanted his view on how the new strategy for AOL would affect PR people and their clients. Levick told me that one reason he left Google for AOL because “there is an opportunity to start sites in niche areas of [...]

Insights from Baby Center.com — Dominating a Vertical Market

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I spoke late last week with Tina Sharkey, editor of Baby Center.com (Edelman client) to understand the business strategy of this very successful parenting website. Launched 11 years ago, BabyCenter.com now has 16 million unique users per month (half in the US), operates in 19 countries and reaches up to 90% of expectant mothers in [...]

PR Profiling

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The Sunday New York Times article on public relations, titled “Spinning the Web; PR in Silicon Valley,” reinforces every stereotype about our industry and undermines our ability to make the case for our role as a serious advisor on both policy and communications. This story of a charming and immaculately connected publicist (disclosure: a former [...]

Leadership in Tough Times

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I was a participant in the London Business School’s Global Leadership Summit earlier this week. Five hundred executives, many of them LBS graduates, attended the event. There were heated debates about executive compensation, the role of government in the private sector, the balance between needs of shareholders and stakeholders, and the responsibilities of the CEO [...]

In Defense of Premium Media

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Robert Thomson, editor of the Wall Street Journal, addressed a group of McGraw Hill Company executives on Thursday evening. He mounted a spirited defense of premium mainstream media, citing its vital role in educating the populace and in pursuing investigations that keep business and government honest. He worried openly about the business model for his [...]

Double Nickels

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I turned 55 years old today, a bizarre concept but certainly the best option given the alternatives. Here are a few observations from a middle-aged (though desperately fighting it) vantage point: First, you are going to get knocked down in life. The question is whether and how quickly you will get up again to rejoin [...]

PR in a World of Expression

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I am delivering the opening speech at the New Media Academic Summit that begins this morning at Georgetown University. This is the third annual confab organized by Edelman and PRWeek to discuss how social media is changing public relations and mass communications. More than 100 professors from the US, Canada, Europe and Latin America are [...]

The MBA Oath

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Adi Ignatius, Editor, Harvard Business Review opens the June edition with: “The public’s trust in business leaders has never been weaker. According to the Edelman Trust Barometer, released in January, trust in U.S. business dropped from 58% to 38% in one year. European businesses are in nearly as much trouble with the public. Businesses in [...]

The Graduates

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I am in the midst of graduation sensation, with my eldest to receive her college diploma next Thursday and my middle child having earned her high school diploma just a week ago. We entertained thirteen college students at our home last weekend; I could now write a new script for “Survivor; The Parents” based on [...]

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