6 A.M.


The Value of Creative Collaborations

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Today Edelman will be hosting the Sundance Institute’s New Frontier Day Lab storytelling program. The New Frontier program is designed to showcase new technologies and methods in storytelling, such as immersive designs, game theory and virtual reality.

Richard Edelman at Yale School of Management

Running a Service Business

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I was on a panel yesterday at the Yale School of Management with Sir Martin Sorrell of WPP, Dominic Barton of McKinsey & Company and Dr. Jeffrey Koplan, former head of the U.S. Centers for Disease Control and Prevention on managing a service enterprise.

More 6 A.M. Posts


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I have just returned from a two day trip to Moscow. I met with NGOs, editors of top media, a state-owned investment fund, and PR people from both Russian and multinational companies. Here are a few of my observations: The Crisis Is Over, the Trust Hangover Continues—Much as in the US or UK, there is […]

Syracuse Newhouse School Convocation Speech

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Here’s a video of my remarks:Good morning, graduates and parents. I am honored to be the first PR person asked to make this Convocation address since the school was founded in 1964. I am a PR man, but I come from a family of journalists. So, PR or journalism, I know where most of you […]

Syracuse Newhouse School Convocation

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I am addressing the graduating class (and their parents, siblings) of the S.I. Newhouse School of Public Communications at Syracuse University on Saturday as the convocation speaker. I have always wanted to play at the Carrier Dome. But, with my limited (but high intensity) basketball skills, this speaking gig is clearly my only opportunity to […]

Berlin 1961

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Fifty years ago, the handsome, dynamic John F. Kennedy took the oath of office as President of the USA. I cut school that day to watch his inauguration on TV, my feigned sore throat and ear ache allowing me to bluff my mother into a rare absence. It was a tense moment between the US […]

UAE and India

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I have just returned from a week in Abu Dhabi, Dubai, Delhi and Mumbai. Edelman, like many other companies, is seeing significant growth in these markets. Here are a few observations from the trip: Innovation Based on Necessity—I met with a young Indian entrepreneur in the cellular phone business. He introduced a product with a […]

Giving Back

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Edelman has just made the first Community Investment Grants to staff making a personal time commitment to causes of their choice. John Edelman, managing director, global engagement and corporate responsibility, today announced 24 grants of between $1,000-$2,500, totaling $56,400. John intends to distribute another $155,000 by the end of June. Edelman makes participation in local […]

PR, Not Communications

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During a town-hall styled meeting at Edelman’s London office yesterday, one of my colleagues asked the question…. as PR continues to expand, encompassing digital, research, media planning and content creation, should we consider rebranding ourselves as communications firms? I believe this is the wrong way to go for the following reasons: When you have a […]

The New York Times: Digital Strategy, Not Wall

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I attended the Columbia Journalism School’s symposium last night, featuring Arthur Sulzberger Jr. and Janet Robinson, the top executives of the New York Times Company. As it is now nine days since the new digital pricing plan, originally implemented in Canada, it was a perfect time to review the strategy of the company. Here are […]

Winaywayna (Forever Young)

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I have just returned from a week hiking the Inca Trail, from Meskay to Machu Picchu in Peru. My family of five was joined by eight other intrepid souls, including two of my closest friends and their kids, plus my brother, his wife and brother-in-law. We are now a band of brothers (and sisters) who […]

Fighting Childhood Obesity

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I attended the Childhood Obesity Summit today at the Washington Post. It was sponsored by the National Dairy Council’s Fuel Up to Play 60 program (our client), the newly formed Gen YOUth, and its partner in the Fuel Up to Play 60 program, the National Football League. Several past and present players attended, including Ray […]

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