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6 A.M.

Draper-Unversity1

Draper University

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I went to Silicon Valley last week and took the opportunity to visit venture capitalist Tim Draper who has started Draper University in San Mateo. I told Draper that I would get Edelman involved in the education of his up and coming innovators because we are the yin to his yang.

reddit

A PR Pro’s Guide for reddit

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I’ve found myself using reddit more and more the past few years. A few weeks ago at the PRWeek Awards, I sat next to Victoria Taylor, director of talent at reddit, and we had a preliminary chat about her employer.

More 6 A.M. Posts

Howard Paster: Hail and Farewell

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I have been on vacation for the past two weeks and apologize for my absence from the blogosphere. I needed the time to relax, read, play tennis, and ride my bike, to say nothing of my fearless efforts to body-surf. While on vacation, I read Howard Paster’s obituary in The New York Times. I thought […]

The Verge Is Coming

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I spoke this morning with Marty Moe, co-founder and publisher of TheVerge.com, which will launch in October as “the next premier brand in consumer technology media.” “The name of the site, The Verge, represents both the dynamism of the industry and how we plan to cover the category. We want to be on the cutting […]

Meredith 360—Pathway to Women

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To understand the new relationship between publishers and their marketers, we don’t have to go further than Meredith Corporation. I heard their presentation to the GenYouth Foundation last week in New York, and then followed up with Jeannine Shao Collins who runs Meredith 360 Marketing Solutions, and was Adweek’s ‘2010 Executive of the Year’. I […]

Walk Around The Redeveloping Ground Zero

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In six weeks, the 9-11 Memorial will open in Lower Manhattan to commemorate the loss of more than 3,000 people in the World Trade Center. I have been involved with the 9-11 Memorial Foundation for the past three years, encouraging clients to become substantial donors and offering Edelman for pro-bono PR work which will continue […]

The Africa Channel

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I met with Mark Walton, a top executive at the Africa Channel, this morning in New York City. The Africa Channel was launched into the US cable market in the fall of 2005 by a journalist from Zimbabwe, James Makawa, working with Ambassador Andrew Young and former US Senator Donald Stewart. It is now seen […]

Search as PR Strategy

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I had a meeting today with Edelman Digital’s Craig Kronenberger, who has experience at iCrossing and Digitas, plus three stints as an entrepreneur. My topic was search as a PR strategy. We have actually put search in the middle of our media cloverleaf (Mainstream, Hybrid, Social, Owned). Here are a few of the important points […]

What to Believe?

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How do you know that what you are reading is actually true? That’s the objective of the most popular course at Stony Brook University, “News Literacy,” created by former Newsday editor Howard Schneider. Note that roughly half of the students at Stony Brook take this course during their four years at school, and explores ‘the […]

Captain Morgie

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Here’s a real-life communications challenge, and it involves my own company – Edelman. I had to address our leadership team in London last Monday and needed to find a way to manage the following set of facts. Edelman ascended to the top of the PR firm rankings in 2010, according to both PR Week and […]

Remarks to PRSA Leadership Group

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I just finished my address to PRSA’s national leadership conference in New York City. I congratulated Rosanna Fiske, the president of PRSA, both before the breakfast and during my speech for her outspoken advocacy of the proper way to practice PR in the wake of the recent BM-Facebook controversy. I also told the attendees that […]

Family Business

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It has been 33 years since I walked into Edelman Chicago as an account executive. I wanted to share a few of my observations on how to manage a family business in today’s more complex environment: Family Hold-Back—Just as around the dinner table, make sure your guests hey are fed first. In our company, we […]

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