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The New York Times: Digital Strategy, Not Wall

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I attended the Columbia Journalism School’s symposium last night, featuring Arthur Sulzberger Jr. and Janet Robinson, the top executives of the New York Times Company. As it is now nine days since the new digital pricing plan, originally implemented in Canada, it was a perfect time to review the strategy of the company. Here are […]

Winaywayna (Forever Young)

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I have just returned from a week hiking the Inca Trail, from Meskay to Machu Picchu in Peru. My family of five was joined by eight other intrepid souls, including two of my closest friends and their kids, plus my brother, his wife and brother-in-law. We are now a band of brothers (and sisters) who […]

Fighting Childhood Obesity

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I attended the Childhood Obesity Summit today at the Washington Post. It was sponsored by the National Dairy Council’s Fuel Up to Play 60 program (our client), the newly formed Gen YOUth, and its partner in the Fuel Up to Play 60 program, the National Football League. Several past and present players attended, including Ray […]

What a Night

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The PRWeek awards dinner last night saw Edelman win the Large Agency of the Year plus best campaigns in business-to-business (Adobe), crisis and public affairs (The International Research and Exchanges Board), and cause related (Jim Beam) as well as runners-up for product (Pepsi Refesh) and best use of research (Trisuit). Our sister firm, Zeno Group, […]

Marketing 3.0 and the Mischaracterization of PR

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Professor Philip Kotler of the Kellogg School of Management at Northwestern Business School, one of the foremost authorities on marketing, has written a new book, Marketing 3.0 with two associates, Iwan Setiawan and Hermawan Kartajaya. The authors argue that marketing has moved into a new era, beyond the product centric era of Marketing 1.0 and […]

Report from Texas

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I have just returned from two days in Houston and Dallas. I had meetings with former Houston Mayor and college classmate Bill White, David Leebron, president of Rice University, Jim Oberwetter, president of the Dallas Chamber of Commerce and David Daniel, president of the University of Texas at Dallas. Here are a few observations on […]

Planes, Trains & Automobiles

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In the last three weeks, I have visited nine cities to present the results of our 2011 Edelman Trust Barometer. Unlike John Candy, I do not play the “air sax.” I have a very set routine, early morning exercise, breakfast meeting with management, mid-morning briefing with staff, luncheon to brief clients on Trust, a few […]

Treatment is Prevention

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I visited Vancouver as part of my annual Trust Barometer journey around the world of Edelman. While in the city, Patti Schom Moffat, our general manager, took me to meet an extraordinary man, Dr. Julio Montaner, (disclosure: client) whose pioneering work in HIV/AIDS is now causing medical authorities to reconsider their assumptions about the best […]

A More Optimistic Davos

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I have come down from the mountains for the twelfth time, with my head still aching not from excessive partying but from information overload at the World Economic Forum. Imagine being invited to an all you can eat buffet, with the most delectable foods laid before you, but with an unrealistic ten minute time limit […]

Trust Transformed: Results of the 2011 Edelman Trust Barometer

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Tomorrow morning, I will be on stage at the Belvedere Hotel in Davos, releasing the results of our latest 23-country Edelman Trust Barometer study. The lead of the story must be that trust is transformed. In the wake of the financial market meltdown at the end of 2008, we have gone through a series of […]

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