6 A.M.

(l-r) Michael Stewart, Richard Edelman and Marion Darrieutort

Vive la France

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Edelman today announced that our French operation is joining forces with ELAN, the largest independent in the market.

More 6 A.M. Posts

Good Purpose Goes Global

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I am in Beijing to launch Edelman’s Fourth Annual goodpurpose® Survey. The headline of the study is that consumers in the developing world have leapfrogged their peers in the developed world in demanding that companies deliver both financial performance and purpose. In a stunning reversal of findings from only two years ago, the citizen consumer […]

USA Today—28 Years Young

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I met with Carol Stevens, managing editor for news at USA Today, last Monday for lunch in Washington. The newspaper remains the #1 in total print circulation in the US, with 1.8 million readers daily. The paper is increasing its readership in markets where the local paper has been scaled back due to a weakened […]

Changing a Life

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I went to the Washington office on Monday, visiting with clients and journalists. I also had a staff meeting before going to the train. As I do at every whistle stop, I provide an update on the firm and then the office. I always conclude with an offer– $2,000 to any Edelman person who agrees […]

The New Approach Up North

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When you cross the border into Canada, flying into Pearson Airport, braving the traffic into downtown Toronto, you can easily imagine that you are in a large American metropolis. The same cars, the same large buildings, the diverse population all remind you of Chicago or New York City. But wait a minute. There are dozens […]

Not your “Stereotypical” Millennial

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About a month ago, Edelman’s new 8095 consultancy asked me to “hijack” my dad’s blog in celebration of the launch of a global segmentation study on Millennials, people born between 1980 and 1995. Ever an optimist, my first reaction was “why in the world did you ask me to write this post?” Though my 1987 […]

The Social Network and the Purpose of Higher Education

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Like many of you, I was transfixed by the movie, The Social Network. This is the period piece for the decade, in much the same way as the movie Wall Street captured the sensibility of the late 80s. The ability to create an enterprise from your college dormitory, that transforms social interaction while generating huge […]


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I have just returned from a three day trip to Sao Paulo, my first time in Brazil for six years. Edelman acquired Significa, a leading CSR and brand attitude, strategy firm, increasing our size in Brazil by 60% and making us one of the top six firms. I met with chief executives, communications directors and […]

The Professor

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I will deliver these remarks at the Atlantic Council dinner in New York City honoring Klaus Schwab, founder and chairman of the World Economic Forum, which I’ve happily attended for the last twelve years. Dear Professor Schwab, How to capture the essence of a career of service to the global community? For me, it is […]

The Interview

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I spent the first three days of this week in London interviewing candidates for Edelman Europe’s CEO. My style must be somewhat disconcerting to any candidate in that I do not follow a script nor do I have any specific direction for the conversation. It is a bit like a blind date- you go with […]

Taking a Walk to Ground Zero

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I am walking from our New York office to Ground Zero today with 50 of my fellow Edelman employees. I have made this journey on my own in each of the past eight years but this time asked whether others would like to join on this ninth anniversary of the 9-11 tragedy. I have a […]

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