Contact

Home

6 A.M.

51297801

Improving the Classroom Experience

by /

I believe the business community can play a role in supporting these educators in their important work by investing in the creation of free resources that can be used to augment existing curriculum.

More 6 A.M. Posts

UAE and India

by /

I have just returned from a week in Abu Dhabi, Dubai, Delhi and Mumbai. Edelman, like many other companies, is seeing significant growth in these markets. Here are a few observations from the trip: Innovation Based on Necessity—I met with a young Indian entrepreneur in the cellular phone business. He introduced a product with a […]

Giving Back

by /

Edelman has just made the first Community Investment Grants to staff making a personal time commitment to causes of their choice. John Edelman, managing director, global engagement and corporate responsibility, today announced 24 grants of between $1,000-$2,500, totaling $56,400. John intends to distribute another $155,000 by the end of June. Edelman makes participation in local […]

PR, Not Communications

by /

During a town-hall styled meeting at Edelman’s London office yesterday, one of my colleagues asked the question…. as PR continues to expand, encompassing digital, research, media planning and content creation, should we consider rebranding ourselves as communications firms? I believe this is the wrong way to go for the following reasons: When you have a […]

The New York Times: Digital Strategy, Not Wall

by /

I attended the Columbia Journalism School’s symposium last night, featuring Arthur Sulzberger Jr. and Janet Robinson, the top executives of the New York Times Company. As it is now nine days since the new digital pricing plan, originally implemented in Canada, it was a perfect time to review the strategy of the company. Here are […]

Winaywayna (Forever Young)

by /

I have just returned from a week hiking the Inca Trail, from Meskay to Machu Picchu in Peru. My family of five was joined by eight other intrepid souls, including two of my closest friends and their kids, plus my brother, his wife and brother-in-law. We are now a band of brothers (and sisters) who […]

Fighting Childhood Obesity

by /

I attended the Childhood Obesity Summit today at the Washington Post. It was sponsored by the National Dairy Council’s Fuel Up to Play 60 program (our client), the newly formed Gen YOUth, and its partner in the Fuel Up to Play 60 program, the National Football League. Several past and present players attended, including Ray […]

What a Night

by /

The PRWeek awards dinner last night saw Edelman win the Large Agency of the Year plus best campaigns in business-to-business (Adobe), crisis and public affairs (The International Research and Exchanges Board), and cause related (Jim Beam) as well as runners-up for product (Pepsi Refesh) and best use of research (Trisuit). Our sister firm, Zeno Group, […]

Marketing 3.0 and the Mischaracterization of PR

by /

Professor Philip Kotler of the Kellogg School of Management at Northwestern Business School, one of the foremost authorities on marketing, has written a new book, Marketing 3.0 with two associates, Iwan Setiawan and Hermawan Kartajaya. The authors argue that marketing has moved into a new era, beyond the product centric era of Marketing 1.0 and […]

Report from Texas

by /

I have just returned from two days in Houston and Dallas. I had meetings with former Houston Mayor and college classmate Bill White, David Leebron, president of Rice University, Jim Oberwetter, president of the Dallas Chamber of Commerce and David Daniel, president of the University of Texas at Dallas. Here are a few observations on […]

Planes, Trains & Automobiles

by /

In the last three weeks, I have visited nine cities to present the results of our 2011 Edelman Trust Barometer. Unlike John Candy, I do not play the “air sax.” I have a very set routine, early morning exercise, breakfast meeting with management, mid-morning briefing with staff, luncheon to brief clients on Trust, a few […]

Contact us