By blogging, I have been able to address a wide range of topics: from political change in the world, to the explosive impact of digital platforms and technology to some of our most brilliant client work.
Communications must operate with the rigor and analytics of marketing while marketing must operate with the storytelling mindset and marketplace reality of communications.
More 6 A.M. Posts
As I had breakfast this morning with my old friend, Dr. Seth Berkley, president and CEO of the International AIDS Vaccine Initiative, recent comments from Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, were front-and-center in my mind. At the AIDS Vaccine 2010 Conference in September, Fauci said, It is […]
I spent last week doing advance work for President Obama’s trip to Asia. Just kidding, folks, I was actually making my annual visit to Japan, Korea and China, three of our important Asian markets. Here are a few observations from my trip: Birth Rates—Japan and Korea are facing real demographic challenges. As I walked around […]
I am in Beijing to launch Edelman’s Fourth Annual goodpurpose® Survey. The headline of the study is that consumers in the developing world have leapfrogged their peers in the developed world in demanding that companies deliver both financial performance and purpose. In a stunning reversal of findings from only two years ago, the citizen consumer […]
I met with Carol Stevens, managing editor for news at USA Today, last Monday for lunch in Washington. The newspaper remains the #1 in total print circulation in the US, with 1.8 million readers daily. The paper is increasing its readership in markets where the local paper has been scaled back due to a weakened […]
I went to the Washington office on Monday, visiting with clients and journalists. I also had a staff meeting before going to the train. As I do at every whistle stop, I provide an update on the firm and then the office. I always conclude with an offer– $2,000 to any Edelman person who agrees […]
When you cross the border into Canada, flying into Pearson Airport, braving the traffic into downtown Toronto, you can easily imagine that you are in a large American metropolis. The same cars, the same large buildings, the diverse population all remind you of Chicago or New York City. But wait a minute. There are dozens […]
About a month ago, Edelman’s new 8095 consultancy asked me to “hijack” my dad’s blog in celebration of the launch of a global segmentation study on Millennials, people born between 1980 and 1995. Ever an optimist, my first reaction was “why in the world did you ask me to write this post?” Though my 1987 […]
Like many of you, I was transfixed by the movie, The Social Network. This is the period piece for the decade, in much the same way as the movie Wall Street captured the sensibility of the late 80s. The ability to create an enterprise from your college dormitory, that transforms social interaction while generating huge […]
I have just returned from a three day trip to Sao Paulo, my first time in Brazil for six years. Edelman acquired Significa, a leading CSR and brand attitude, strategy firm, increasing our size in Brazil by 60% and making us one of the top six firms. I met with chief executives, communications directors and […]
I will deliver these remarks at the Atlantic Council dinner in New York City honoring Klaus Schwab, founder and chairman of the World Economic Forum, which I’ve happily attended for the last twelve years. Dear Professor Schwab, How to capture the essence of a career of service to the global community? For me, it is […]