6 A.M.

Rio Olympics

Brazil and the Rio Olympics

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Richard Edelman just returned from ten days in Brazil visiting our office in São Paulo and a number of Olympic events in Rio de Janeiro, which is a magnificent setting for the Summer Games.

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Changing of the Guard

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Today’s announcement by Omnicom that Karen van Bergen will assume the newly created position of chair of the Omnicom Public Relations group, to be succeeded as CEO of Porter Novelli by Brad MacAfee, marks the fourth such change among top ten PR firms in the past twelve months.

computer microchip

Technology and Trust

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I presented the results of the Edelman Trust Barometer to four individual clients, met with three venture capital firms, and attended a salon dinner and breakfast briefing for 100 people with panelists from Coursera, Uber and CNet. We also unveiled some new research for California which has some very ominous signs for the industry.

Richard Edelman Executives Club of Chicago Keynote Address

Leadership Goes Beyond Management

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Today, I delivered a keynote address on Trust and the CEO at the Executives Club of Chicago. My central theme: It is time for CEOs to come out of the bunker, be out front and lead, do more than simply focus on delivering on the numbers, and be part of the solution to society’s problems.

Richard Edelman_ World Economic Forum

Davos 2016

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This was a World Economic Forum Annual Meeting of massive mood swings, linked to the plunging global stock markets, diving commodity prices, renewed concern about the flood of refugees moving toward the European Union, the rise of populism in the U.S. and European countries, and the effect of a slowing Chinese economy.


“The C Word”

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“How do you get butts in seats for a movie about cancer?” That was the challenge posed this morning on the phone by movie producer and friend Pascaline Servan-Schreiber about her new film, “The C Word”, which is rolling out across America.

2016 Edelman Trust Barometer War Room

The Art and The Science

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The Edelman Trust Barometer will be released in two weeks at the annual meeting of the World Economic Forum in Davos, Switzerland. With 36,000 respondents in 28 countries, this is the largest study of its kind on trust in business, government, media, NGOs, spokespeople and industry sectors.

Richard Blog

Around the Edelman World

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This past year I visited 25 Edelman offices around the globe. What struck me most and made me the proudest was the incredible level of enthusiasm and passion our employees have for the work we’re doing for our clients. It’s what would have resonated greatly with my father as well.

Young friends leaning on railing

Engaging the Hispanic Community

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The communications marketing industry is completely missing the boat on engaging the vital U.S. Hispanic demographic. This needs to be an essential part of any marketer’s playbook for the U.S.

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