The publicists for movies have long defined the outer edge of our profession, with outrageous stunts and feigned romances among stars. But a campaign for the film “A Cure for Wellness” has gone over the edge of decency and intelligence to irresponsibility.
The ownership profile of the middle-market firm in Chicago differs from the rest of the country, with more family business and fewer publicly held or owned by private equity.
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Richard Edelman just returned from ten days in Brazil visiting our office in São Paulo and a number of Olympic events in Rio de Janeiro, which is a magnificent setting for the Summer Games.
Today Rio will lift the curtain on the Summer Olympic Games. In the backdrop of the grandeur will lie collective judgement—both on the games itself and Brazil’s economic future.
Richard Edelman traveled to Lake Iseo near Milan, Italy, to be part of famed environmental artist Christo’s most recent triumph, the Floating Piers.
The New York Times Company announced last week that it will evolve its T Brand Studio into an advertising agency.
Richard Edelman attended the UN Debate on Tuesday night and shared a few observations from the evening.
I spoke about trust, in particular the rise of populism, the dispersion of authority and the increasing self-reference of those reliant on social media at the Aspen Ideas Festival for the first time last week.
A week at the Cannes Lions has provoked the full range of emotions within me, from utter frustration and disappointment on Tuesday evening when only a handful of PR firms won in the PR category, to a hands in the air shout of triumph on Saturday night.
The 2016 Edelman Earned Brand study identifies and quantifies a new territory for marketers that can augment the classic purchase funnel — where committed consumers themselves will drive new and repeat sales as they advocate for and defend a brand against these kinds of disruptions.
The UK goes to the polls in a week to decide whether or not to remain in the European Union. The electorate is evenly divided, with Leave ahead by a few points one week, Remain up two points on the next.
Many of you will have seen the story about the freshman at Stanford University who was found guilty of rape this week. The fact is that this can happen at any university at any time and unfortunately this type of behavior is becoming more common and frequent. But why?