Sir Martin Sorrell, CEO of WPP, was interviewed at The Wall Street Journal Viewpoints breakfast on Monday. Here are a few of his most important points.
In Tuesday's Financial Times was an article by Emma Jacobs titled, “Free publicity with no PRs.” Here is my effort to refute the misconceptions conveyed.
More 6 A.M. Posts
As Terry McGraw moves into the chairman position at McGraw-Hill, it is the right moment to recognize those traits that set him apart from other CEO's.
During the past 14 months, I have watched both of my parents fall ill, then pass away. I have a few observations on this difficult period that may prove useful to all of you as you face your parents’ ultimate mortality.
I will remember Ruth every day in the perfect execution of the selfless life, devotion to her husband, her children, her home, her business and the world around her.
My mother Ruth Edelman died peacefully today at 4 A.M. She had battled acute myloid leukemia for the past eight months.
I want strong-minded leaders who think deeply about the future of our firm. One of our core values is to foster an entrepreneurial spirit and this manifests itself with individuals having a keen sense of ownership of our strategy.
I attended the launch event last week for the Pew Research Center’s study of American Jews. Naturally I spoke with my rabbi about the study. We discussed the marketing challenge of Judaism.
Edelman has just published a companion piece to our long-established Trust Barometer. It is called brandshare. Its central thesis is that brands need to migrate from a linear, controlled model to an inclusive sharing model.
Expectations of business have changed dramatically. The world has evolved, but few businesses have and this is a problem.
What people expect from business and government today is transparency, in word and in action. Here are the five principles of Radical Transparency.
In our inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer, we have researched the challenges facing emerging market companies, in particular the low level of trust to do the right thing.