I would suggest that we take a look at opportunities in the humanitarian sphere now as a matter of good business practice.
I observe an inexorable move by business leaders to go beyond philanthropy and corporate social responsibility toward a more fundamental commitment to change the reality of their company operations on the basis of a more pro-social agenda.
More 6 A.M. Posts
Edelman has just published a companion piece to our long-established Trust Barometer. It is called brandshare. Its central thesis is that brands need to migrate from a linear, controlled model to an inclusive sharing model.
Expectations of business have changed dramatically. The world has evolved, but few businesses have and this is a problem.
What people expect from business and government today is transparency, in word and in action. Here are the five principles of Radical Transparency.
In our inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer, we have researched the challenges facing emerging market companies, in particular the low level of trust to do the right thing.
My youngest, Amanda, leaves for Stanford on Tuesday. My wife and I are officially empty nesters. I have several ideas for using my new spare time.
I am part way through a fascinating book, The Emperor of All Maladies; A Biography of Cancer, by Siddhartha Mukherjee. As always, I look for the marketing lessons to be shared. In this case, it is the story of the Jimmy Fund.
I was in London this week when news spread around our office about a protest at a competitor’s premises. Edelman was in this exact situation when we began our work with Walmart seven years ago.
Team Up 4 Health aims to change the course for Bell County residents, who can prevent major health problems by making small lifestyle changes, with the positive influence of friends and family.
For any owner of a family business, it is a sad day. The Grahams represented the best of breed in their deep commitment to excellence, their employees and the community they served so well.
We have the correct strategy, a global enterprise with local roots, a public relations firm with deep expertise in marketing and corporate/public affairs, powered by specialist skills in digital and research.