Richard Edelman addressed DLDnyc Conference in New York and discussed the future of marketing and the best way forward for the marketing services sector.
If you need any further proof of the dispersion of authority in the media sector, here comes The Information, a technology focused media company that seeks to fill a void left by mainstream media, to provide quality and original business journalism.
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We have been pushing forward on a new way of storytelling we call collaborative journalism on behalf of a number of our clients. Our goal is to put news where it earns attention, where readers can access it on every device and interact with it.
The big challenge for water, which will require the brightest minds in public relations, is to persuade the consumer to drink recycled water. Now is the time to begin the education of the consumer about the power of technology for a safe, long-term water supply and shared sacrifice in consumption.
I encourage all of you in the PR business to consider early in your careers taking a personal involvement in local charities. You get out of your professional bubble, you make friends and work with your hands.
Richard Edelman is on his way back from a trip to Abu Dhabi, Dubai, Mumbai and Delhi and was privileged to meet with government ministers, reporters, clients and our outstanding local offices.
Richard visited Toronto to deliver a speech to the Food and Consumer Products Association of Canada. In the 24 hours there, he had dinner with a client, saw the executive team for breakfast, took a selfie with the Toronto office and got to see the legendary Lake Muskoka.
The past three days in New York City have been the stuff of dreams. Richard Edelman shares a quick report on each of these fantasy events with Prime Minister Narendra Modi, Malala Yousafzai and Pope Francis.
Have you ever felt like Simba in The Lion King? Well today I do. I am sitting in my late father’s office in Chicago, surrounded by memorabilia. We have turned it in to a museum, replete with mannequins displaying his U.S. Army uniform and his classic double breasted suit.
What is the future of the creative agency now that media, production, digital and content creation are all being stripped away? What’s left is creative and strategy, along with the account executives who manage client relationships.
Beth Comstock was named a vice chair of GE yesterday, responsible for Business Innovation. She will also continue to oversee GE Lighting, GE Ventures and Licensing, corporate marketing, sales and communications.
The stock market reversal in China has led many to question the stated GDP growth rate of 7 percent and the strategy of moving from an investment-based economy toward a more consumption based model.