I was on a panel yesterday at the Yale School of Management with Sir Martin Sorrell of WPP, Dominic Barton of McKinsey & Company and Dr. Jeffrey Koplan, former head of the U.S. Centers for Disease Control and Prevention on managing a service enterprise.
I learned about a six-year transformation of the New York Magazine brand that would take it from being New York City-focused to national, from master brand to a focus on the vertical brands.
More 6 A.M. Posts
Here was our situation three years ago: women made up two thirds of our employee base, but only one third of our executive ranks.
Edelman’s second brandshare report, released today, proves there is now an additional consumer need for brands to satisfy: societal.
It is intolerable for PR firms to use sock puppet accounts on Wikipedia.
By blogging, I have been able to address a wide range of topics: from political change in the world, to the explosive impact of digital platforms and technology to some of our most brilliant client work.
Communications must operate with the rigor and analytics of marketing while marketing must operate with the storytelling mindset and marketplace reality of communications.
Over 40 million people will engage in an act of service today.
Edelman today announced that our French operation is joining forces with ELAN, the largest independent in the market.
Last week Glassdoor released a ranking of the top 25 Companies for Culture & Values, based on surveys filled out by employees. Edelman ranked second on the list.
Edelman recognizes the reality of climate change and accepts the science behind the claim. We do not accept clients that seek to deny climate change.
Sponsored content is becoming a new way we reach news audiences. We are increasingly working with all different kinds of publishers for clients.