A week at the Cannes Lions has provoked the full range of emotions within me, from utter frustration and disappointment on Tuesday evening when only a handful of PR firms won in the PR category, to a hands in the air shout of triumph on Saturday night.
The 2016 Edelman Earned Brand study identifies and quantifies a new territory for marketers that can augment the classic purchase funnel — where committed consumers themselves will drive new and repeat sales as they advocate for and defend a brand against these kinds of disruptions.
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“How do you get butts in seats for a movie about cancer?” That was the challenge posed this morning on the phone by movie producer and friend Pascaline Servan-Schreiber about her new film, “The C Word”, which is rolling out across America.
The Edelman Trust Barometer will be released in two weeks at the annual meeting of the World Economic Forum in Davos, Switzerland. With 36,000 respondents in 28 countries, this is the largest study of its kind on trust in business, government, media, NGOs, spokespeople and industry sectors.
This past year I visited 25 Edelman offices around the globe. What struck me most and made me the proudest was the incredible level of enthusiasm and passion our employees have for the work we’re doing for our clients. It’s what would have resonated greatly with my father as well.
The communications marketing industry is completely missing the boat on engaging the vital U.S. Hispanic demographic. This needs to be an essential part of any marketer’s playbook for the U.S.
I am returning from Germany, where Edelman just closed a merger with ergo, a leading independent firm specializing in corporate, financial and public affairs. Started 20 years ago by Tobias Mündemann and Hans Ulrich Helzer, the firm has a dozen financial institutions, government agencies and several “Mittelstandt” clients.
I took part in a panel at the Summit at Sea conference in Miami a few weeks back. During the discussion, I was asked how to keep the culture of the family business as the enterprise grew to its present size.
It has now been a week since the horror of the terrorist attacks in Paris that took the lives of 129 innocent people. The people of Paris have demonstrated incredible courage, frequenting the outdoor cafes and going about their daily lives.
October was National Bullying Prevention Month so the coalition of Adobe, The Bully Project and Behance came up with a clever campaign featuring an emoji, an eyeball within a speech bubble.
We have been pushing forward on a new way of storytelling we call collaborative journalism on behalf of a number of our clients. Our goal is to put news where it earns attention, where readers can access it on every device and interact with it.
The big challenge for water, which will require the brightest minds in public relations, is to persuade the consumer to drink recycled water. Now is the time to begin the education of the consumer about the power of technology for a safe, long-term water supply and shared sacrifice in consumption.