6 A.M.


The War on Truth

by /

Last night, Richard Edelman humbly accepted their International Leadership Award, together with fellow honorees U.S. Senator Mark Kirk (R-IL) and Steven and Janice Hefter.

More 6 A.M. Posts

getty_691044994284175936 v2

Dirt is Good: The Campaign for Play

by /

One of the most famous purpose branding initiatives comes from Unilever’s OMO/Persil and the Dirt is Good campaign, now operating in 78 nations around the world to address the play deficit and help children rediscover outdoor play.

Lookout Mountain's Battlefield Museum in Chattanooga, TN

Explaining History

by /

Last week, I went to three Civil War battlefields (Shiloh, Chickamauga/Chattanooga, Franklin) and the home of President Andrew Jackson with a very good sport and serious student of history, my daughter Amanda. This has been one of my dreams… to pass on my love of American History to my children.

Arthur Page Society

The New CCO

by /

We hosted a lunch meeting yesterday for the Arthur W. Page Society in our New York office. The event was organized to launch the newest piece of intellectual property from Page, “The New CCO: Transforming Enterprises in a Changing World."

Maria Sharapova

Sharapova and Celebrity Sponsorship

by /

Maria Sharapova, tennis player extraordinaire, tried mightily to wriggle out of a nearly impossible bind this week. Some players, such as fellow competitor Serena Williams came to her defense, while others, including Jennifer Capriati, were far less forgiving and highly critical of the five-time Grand Slam singles champion.


Changing of the Guard

by /

Today’s announcement by Omnicom that Karen van Bergen will assume the newly created position of chair of the Omnicom Public Relations group, to be succeeded as CEO of Porter Novelli by Brad MacAfee, marks the fourth such change among top ten PR firms in the past twelve months.

computer microchip

Technology and Trust

by /

I presented the results of the Edelman Trust Barometer to four individual clients, met with three venture capital firms, and attended a salon dinner and breakfast briefing for 100 people with panelists from Coursera, Uber and CNet. We also unveiled some new research for California which has some very ominous signs for the industry.

Richard Edelman Executives Club of Chicago Keynote Address

Leadership Goes Beyond Management

by /

Today, I delivered a keynote address on Trust and the CEO at the Executives Club of Chicago. My central theme: It is time for CEOs to come out of the bunker, be out front and lead, do more than simply focus on delivering on the numbers, and be part of the solution to society’s problems.

Richard Edelman_ World Economic Forum

Davos 2016

by /

This was a World Economic Forum Annual Meeting of massive mood swings, linked to the plunging global stock markets, diving commodity prices, renewed concern about the flood of refugees moving toward the European Union, the rise of populism in the U.S. and European countries, and the effect of a slowing Chinese economy.

Contact us

Contact us

Edelman is interested in hearing from you. Please select your primary interest.