Richard Edelman addressed the American Marketing Association's Symposium for the Marketing of Higher Education in Orlando.
Richard Edelman was invited to be one of 20 CEOs profiled in a new book by Peter Vanham, a contributor to Forbes and the Financial Times, called Before I Was CEO.
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I’m very proud that Edelman is #7 on Ad Age’s Agency A-List. A special thanks to our clients for their trust and opportunity to help advance their brands and businesses, and to our employees for their creativity and innovation. Here’s a 3-minute Ad Age video where I discuss the opportunity for PR, as well as […]
I have had meetings with three senior journalists this week: Lewis DVorkin, chief product officer of Forbes; Gordon Crovitz, former publisher of The Wall Street Journal and co-founder of Press+; and Bill Grueskin, former head of WSJ.com, former editor of The Miami Herald and now associate dean of the Columbia University Graduate School of Journalism. […]
Earlier this week, Goldman Sachs Group unveiled its 63 page report on business practices. According to the Wall Street Journal, the firm “is trying to give investors more insight into how it makes money.” Goldman CEO Lloyd Blankfein, in a video on the firm’s web site, gs.com, reiterates that the client’s interests are always paramount […]
I was in the fourth grade at Chicago Latin. We had Mrs. Maj, a high-strung teacher, for our twice-a-week music class. I lugged a cello back and forth to school every day. That cello had the sorriest looking bottom, with cracks from unfortunate, unplanned collisions with staircases at school or at home. My recital piece […]
I went to the Maggie Dixon Classic Basketball Tournament at Madison Square Garden yesterday. Between games, Maggie was remembered by her brother Jay, coach of the Pittsburgh men’s team, as a fiery and effective coach of the women’s team at the US Military Academy. She took the Lady Cadets to their first NCAA tourney during […]
Today Glassdoor.com announced that Edelman finished fifth among all US-based companies as “best place to work.” The survey is based on confidential responses by employees to a 20-question survey, rating satisfaction with career opportunities, compensation and benefits, employee morale and recognition/feedback. Edelman finished behind Facebook, Southwest Airlines, Bain & Company and General Mills. I am […]
I had breakfast last Friday with Nancy Cardone, publisher of Marie Claire, a Hearst publication that reaches the ‘alpha female.’ “If it matters to women, it is in Marie Claire,” Cardone said boldly. She recited impressive statistics, including an average reader being college-educated, having an income of $85,000, and generally on the upward track in […]
Jon Klein, until recently the U.S. president of CNN, spoke to the Edelman Executive Committee on Monday evening in Chicago. His six-year run at the network saw the introduction of new technologies such as the touchscreen, the advent of CNNi for crowd-sourcing news gathering, and emergence of new talent such as Anderson Cooper. Here are […]
I spent this weekend reading Deadly Spin, former PR man Wendell Potter’s tale of his conversion from corporate “spin-meister” to health care reform advocate. Potter’s story moves along two tracks, a personal awakening to the evils of managed care interspersed with salvos against the PR business. I will concentrate on his critique of PR, leaving […]
As I had breakfast this morning with my old friend, Dr. Seth Berkley, president and CEO of the International AIDS Vaccine Initiative, recent comments from Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, were front-and-center in my mind. At the AIDS Vaccine 2010 Conference in September, Fauci said, It is […]