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6 A.M.

Earning the Right to Innovate

Earning the Right to Innovate

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The important insight for companies seeking to implement innovative technologies is that the traditional game plan used for the past decade will not work.

More 6 A.M. Posts

PR’s Responsibilities in the Current Crisis

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As the global financial crisis has evolved into a serious worldwide recession, most of the critics’ venom has been reserved for the banking industry. But my friend, Matthew Bishop of the Economist, asked me in an email yesterday what the PR business has learned from the meltdown. While I do not believe that our sector […]

Mutual Social Responsibility – A Ground Floor Perspective

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I spent this weekend moving endless boxes of books at the Hotel Pennsylvania in New York City. Lest you think that I need a second job to supplement my income, I was volunteering for Project Cicero, a local nonprofit that collects gently used children’s books from the families of independent, parochial and public schools so […]

We’re Entering a New Era of Mutual Social Responsibility

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I am speaking this morning at the Wall Street Journal’sECO:nomics conference in Santa Barbara on Green Marketing. I’m discussing how we are now entering a new era of Mutual Social Responsibility, in which people (formerly labeled as ‘consumers’ by marketers!) contribute to society’s sustainability and well-being in partnership with business, government and non-governmental organizations. But […]

Business Magazines: Advertising Down, Credibility Up

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Business magazines have had a difficult time in the past few years, as declines in advertising have forced reductions in journalist ranks. But in our 2009 Edelman Trust Barometer, we found that business magazines and analyst reports were the most credible sources of information about companies. This dissonance led me to sit down yesterday with […]

We Will Prove You Wrong

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Jeff Jarvis handed me a copy of his new book, “What Would Google Do?” after we finished a brainstorm on health care costs at the World Economic Forum. I have the utmost respect and admiration for the author as a visionary and change agent. He does not disappoint in his very pointed and inspirational text […]

How To Push Back Constructively

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It has been a strange week for the business community on both sides of the Atlantic. Big bankers from the US and the UK were called before their legislators, who were venting public frustration over huge pay packages, constipated lending and opaque use of government bailout funds. It is important that companies learn how to […]

A Different Davos

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I have returned from the World Economic Forum’s annual meeting, a profoundly different gathering from a year ago when the biggest issue was the growing power of sovereign wealth funds. The stars of the show were government leaders from China and Russia. The obsession was finding a way to recapitalize banks without full nationalization, while […]

Edelman Trust Barometer 2009 – Paradise Lost

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We will discuss the results of the 2009 Edelman Trust Barometer tomorrow morning in Davos in partnership with the Financial Times at the opening of the World Economic Forum. In this tenth edition of the Barometer, we looked at the state of trust through the eyes of 4,475 informed people in 20 countries on five […]

The New Era of Responsibility

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President Barack Obama said in his inaugural address that Americans recognize that “what is required of us now is a new era of responsibility.” He added that,”This is the price and promise of citizenship.” The PR industry can play a vital role in helping to meet this challenge. I attended the board meeting of the […]

A True Public Servant

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In this final week of the Bush Administration, many long-serving public officials are wrapping up unfinished business and packing up their belongings, it is only fitting to pay tribute to one of these dedicated administrators, Dr. Julie Gerberding, director of the Centers for Disease Control. I’ve had the privilege of working with Dr. Gerberding because […]

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