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6 A.M.

Global

A Global Affairs Report

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Richard Edelman attended a breakfast hosted by the Chicago Council on Global Affairs. In short, we are in a fine mess with unpredictable consequences.

Advertising

A Significant Shift

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A number of major consumer-goods companies indicated they would be shifting away from traditional TV advertising. The reason: it no longer reaches or appeals to their target audiences

More 6 A.M. Posts

Syracuse Newhouse School Convocation

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I am addressing the graduating class (and their parents, siblings) of the S.I. Newhouse School of Public Communications at Syracuse University on Saturday as the convocation speaker. I have always wanted to play at the Carrier Dome. But, with my limited (but high intensity) basketball skills, this speaking gig is clearly my only opportunity to […]

Berlin 1961

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Fifty years ago, the handsome, dynamic John F. Kennedy took the oath of office as President of the USA. I cut school that day to watch his inauguration on TV, my feigned sore throat and ear ache allowing me to bluff my mother into a rare absence. It was a tense moment between the US […]

UAE and India

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I have just returned from a week in Abu Dhabi, Dubai, Delhi and Mumbai. Edelman, like many other companies, is seeing significant growth in these markets. Here are a few observations from the trip: Innovation Based on Necessity—I met with a young Indian entrepreneur in the cellular phone business. He introduced a product with a […]

Giving Back

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Edelman has just made the first Community Investment Grants to staff making a personal time commitment to causes of their choice. John Edelman, managing director, global engagement and corporate responsibility, today announced 24 grants of between $1,000-$2,500, totaling $56,400. John intends to distribute another $155,000 by the end of June. Edelman makes participation in local […]

PR, Not Communications

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During a town-hall styled meeting at Edelman’s London office yesterday, one of my colleagues asked the question…. as PR continues to expand, encompassing digital, research, media planning and content creation, should we consider rebranding ourselves as communications firms? I believe this is the wrong way to go for the following reasons: When you have a […]

The New York Times: Digital Strategy, Not Wall

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I attended the Columbia Journalism School’s symposium last night, featuring Arthur Sulzberger Jr. and Janet Robinson, the top executives of the New York Times Company. As it is now nine days since the new digital pricing plan, originally implemented in Canada, it was a perfect time to review the strategy of the company. Here are […]

Winaywayna (Forever Young)

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I have just returned from a week hiking the Inca Trail, from Meskay to Machu Picchu in Peru. My family of five was joined by eight other intrepid souls, including two of my closest friends and their kids, plus my brother, his wife and brother-in-law. We are now a band of brothers (and sisters) who […]

Fighting Childhood Obesity

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I attended the Childhood Obesity Summit today at the Washington Post. It was sponsored by the National Dairy Council’s Fuel Up to Play 60 program (our client), the newly formed Gen YOUth, and its partner in the Fuel Up to Play 60 program, the National Football League. Several past and present players attended, including Ray […]

What a Night

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The PRWeek awards dinner last night saw Edelman win the Large Agency of the Year plus best campaigns in business-to-business (Adobe), crisis and public affairs (The International Research and Exchanges Board), and cause related (Jim Beam) as well as runners-up for product (Pepsi Refesh) and best use of research (Trisuit). Our sister firm, Zeno Group, […]

Marketing 3.0 and the Mischaracterization of PR

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Professor Philip Kotler of the Kellogg School of Management at Northwestern Business School, one of the foremost authorities on marketing, has written a new book, Marketing 3.0 with two associates, Iwan Setiawan and Hermawan Kartajaya. The authors argue that marketing has moved into a new era, beyond the product centric era of Marketing 1.0 and […]

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