Edelman’s second brandshare report, released today, proves there is now an additional consumer need for brands to satisfy: societal.
It is intolerable for PR firms to use sock puppet accounts on Wikipedia.
More 6 A.M. Posts
I am just back from the holidays. Curled up in a chair by the fireplace in Long Island, I read two terrific books, Simon Schama’sThe American Future and Anthony Pagden’sWorlds at War. I also had the opportunity to review the initial findings from the Edelman Trust Barometer 2009, due out in three weeks. Trying to […]
I was one of the Harvard Business School graduates interviewed by CNBC for its special one hour documentary on the 100th anniversary of the “West Point of Capitalism.” Here is a link to excerpts for your viewing pleasure (and apologies for the hairstyles in ’78). I was beyond surprised to be included, along side business […]
All of us on the PR agency side are anxious about the dire forecasts coming out of the annual UBS conference this week. Advertising spending in the US is expected to decline of 3% in 2008, and up to 6% in 2009. Rather than wring our hands, let’s create business value for clients and win […]
My friend and colleague, Steve Rubel and I had a discussion two weeks ago about adapting our work product to a world in which search is the primary port of entry. An increasing number of journalists and other people access their web-based e-mail and news readers via search applications. We agreed we must make the […]
I had a cocktail party at my home last Thursday for the Public Theater, a New York City institution founded by a son of immigrants and dedicated to the proposition that culture should be available to all. Joseph Papp, who grew up in the Yiddish-speaking enclave of Williamsburg, Brooklyn, taught himself English by reading Shakespeare. […]
I had lunch last Thursday with Mike Oreskes, the US editor for the Associated Press. At a time when AP’s owners, the newspaper industry, are sailing in difficult economic waters, the AP is thriving as a news provider to print, radio and television. “We are a news organization that is becoming increasingly important in this […]
I saw a segment on ABC Evening News on Monday that is alarming for several reasons. Take a look at this before reading on (disclosure – I do not know the facts around the event beyond what has been reported). Why am I concerned? First, AIG attempts to conceal its identity at an upscale resort […]
Barack Obama’s victory on Tuesday night was exciting for people all over the world, from young Indonesians celebrating at his former school to African Americans recognizing that the dream of equal opportunity has been achieved. For a guy who grew up in Chicago in the 60s, the vignette of nearly one million Americans of all […]
I delivered the Grunig Lecture at the University of Maryland today to a group of students and their professors. My topic was the evolution of public relations into public engagement. I asserted that PR can become the discipline that melds strategy and communications, constituting an essential bridge between corporations and their stakeholders. I contended that […]
Please check out my interview earlier today by Fox Business News, called “Edelman on the Bailout Plan,” where I discuss how financial corporations and government can effectively communicate in today’s economic conditions. Richard