Contact

6 A.M.

Edelman team with Venables and Starcom receiving the Titanium Award for REI’s #OptOutside

He Who Roars Last Roars Best

by /

A week at the Cannes Lions has provoked the full range of emotions within me, from utter frustration and disappointment on Tuesday evening when only a handful of PR firms won in the PR category, to a hands in the air shout of triumph on Saturday night.

How Brands Can Disrupt

How Brands Can Disrupt

by /

The 2016 Edelman Earned Brand study identifies and quantifies a new territory for marketers that can augment the classic purchase funnel — where committed consumers themselves will drive new and repeat sales as they advocate for and defend a brand against these kinds of disruptions.

More 6 A.M. Posts

The Interview

by /

I spent the first three days of this week in London interviewing candidates for Edelman Europe’s CEO. My style must be somewhat disconcerting to any candidate in that I do not follow a script nor do I have any specific direction for the conversation. It is a bit like a blind date- you go with […]

Taking a Walk to Ground Zero

by /

I am walking from our New York office to Ground Zero today with 50 of my fellow Edelman employees. I have made this journey on my own in each of the past eight years but this time asked whether others would like to join on this ninth anniversary of the 9-11 tragedy. I have a […]

Taking a Walk to Ground Zero

by /

I am walking from our New York office to Ground Zero today with 50 of my fellow Edelman employees. I have made this journey on my own in each of the past eight years but this time asked whether others would like to join on this ninth anniversary of the 9-11 tragedy. I have a […]

The Jewish Immigrant Success Story

by /

I journeyed to Philadelphia today to see the soon-to-be-opened National Museum of American Jewish History, conveniently located near Independence Hall and the Constitution Center. As our client, Michael Rosenzweig, director of the Museum, told me, “This is a celebration of the American immigrant experience. It shows the benefits of liberty and free markets for immigrants […]

Voodoo Academia

by /

Monday’s Wall Street Journal featured an article titled “The Case Against Corporate Social Responsibility,” by Professor Aneel Karnani of the University of Michigan’s Business School. The take-the-cake lines in Karnani’s thesis: ”a focus on social responsibility will delay or discourage more-effective measures to enhance social welfare in those cases where profits and the public good […]

Vacation Reveries

by /

I have been out of the office for the past two weeks. The break was overdue—I was getting groggy in the afternoon, relying on a Diet Pepsi for energy to get through the day. I can always tell when it is time to go back to work. My right arm and back ache from too […]

The Man Who Sold America

by /

I am on vacation for this week and the next. My days include going to the grocery store, playing tennis, riding my bike, going to the beach with my kids and picking tomatoes. But above all, I love to sit on the back porch, reading books that will entertain and inform me. I have just […]

A Moral Man

by /

I had an hour long meeting this morning with Elie Wiesel — professor at Boston University, Nobel Laureate, writer (57 books) and Holocaust survivor. Our firm is doing pro-bono work for the Prix Gallien, a world life sciences forum being held in New York City at the end of September. Professor Wiesel is involved with […]

Redemption

by /

On Monday, Edelman’s US operations moved onto a new Global Financial System (GFS). Four thousand separate transactions were recorded, from time sheets to expenses. Bills are scheduled to go out early next week to clients. A pretty boring blog post is in store, you might think. Well think again. In 1998, in my second year […]

Liespotting

by /

Did you know that the average person is lied to 25-200 times per day? One study discovered that lies were detected in 37% of phone calls, 27% of face to face meetings, 21 percent of IM chats and 14% of emails. Liespotting, (on store shelves today) a book by Pam Meyer (disclosure: a friend) gives […]

Contact us

Contact us

Edelman is interested in hearing from you. Please select your primary interest.