North American companies give the most money to charities, followed by the UK, Mexico, China, Brazil and India.
This is a perfect example of a brand taking on a social mission that also builds a unique relationship with its consumer.
More 6 A.M. Posts
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I just got off of the phone with Henry Blodget, the former Wall Street analyst who runs Siliconalleyinsider.com, covering digital media, technology and advertising. From a standing start 18 months ago, the site attracts more than one million plus unique visitors a month, so that it ranks second behind TechCrunch and ahead of GigaOM, VentureBeat, […]
Carlos Gutierrez, former US Secretary of Commerce and former chief executive of the Kellogg Company, addressed the spring session of the Arthur Page Society on Friday. His message was extremely positive; he had learned the importance of having communications professionals at the decision-making table while in government, and intended to take that lesson back to […]
Today’s Wall Street Journal has an extensive article on prostate cancer. I decided to speak to the reporter at length about my experience with the disease for the following reasons: First, the recent release of two studies criticizing the PSA testing protocol, suggesting that there is over-treatment of the condition, will lead many men to […]
I have been obsessed with the Civil War since I was six years old, when the nation celebrated the 100th anniversary of the conflict. I grew up four blocks from a gigantic statue of Abraham Lincoln that overlooks the Chicago Historical Society. I passed the statue on the way to school and every time I […]
As the global financial crisis has evolved into a serious worldwide recession, most of the critics’ venom has been reserved for the banking industry. But my friend, Matthew Bishop of the Economist, asked me in an email yesterday what the PR business has learned from the meltdown. While I do not believe that our sector […]
I spent this weekend moving endless boxes of books at the Hotel Pennsylvania in New York City. Lest you think that I need a second job to supplement my income, I was volunteering for Project Cicero, a local nonprofit that collects gently used children’s books from the families of independent, parochial and public schools so […]
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