Contact

6 A.M.

More 6 A.M. Posts

Curiosity & PR’s Impact on Society

by /

Earlier this year I sat down with Richard Sergey, Chief Curator for Discovery Channel’s The Curiosity Project, to discuss the role PR plays in business and society. Sergey, a veteran of ABC News and a specialist in the technology sector, interviewed 250 “founding experts” as part of Curiosity.com. I am not asking why I am […]

Visualizing Information

by /

PR pros have always used compelling visuals to help journalists convey information, and the media have used info graphics for decades, going back to USA Today in 1981. With the advent of direct-to-end-user communication and the propensity of people online to link to compelling content (especially visual content), we need to make greater use of […]

Rush to Judgment

by /

I attended the 9-11 Memorial Foundation Dinner last night in Lower Manhattan. The 10th anniversary event was packed with politicians, businesspeople and community activists. Companies such as Cantor Fitzgerald, Keefe Bruyette and Fred Alger, that lost employees in the terror attack, have donated to the Memorial which opens on Sunday. I spent a few minutes […]

GWEN

by /

I went to a small community theater last night in New York City to see Shakespeare’s Cymbeline. The king, Cymbeline, is infuriated by his daughter, Imogen, who marries an impoverished but ingenious orphan instead of the oafish prince. The king and his daughter are eventually reconciled after the usual cross-dressing and feigned death by potion […]

Howard Paster: Hail and Farewell

by /

I have been on vacation for the past two weeks and apologize for my absence from the blogosphere. I needed the time to relax, read, play tennis, and ride my bike, to say nothing of my fearless efforts to body-surf. While on vacation, I read Howard Paster’s obituary in The New York Times. I thought […]

The Verge Is Coming

by /

I spoke this morning with Marty Moe, co-founder and publisher of TheVerge.com, which will launch in October as “the next premier brand in consumer technology media.” “The name of the site, The Verge, represents both the dynamism of the industry and how we plan to cover the category. We want to be on the cutting […]

Meredith 360—Pathway to Women

by /

To understand the new relationship between publishers and their marketers, we don’t have to go further than Meredith Corporation. I heard their presentation to the GenYouth Foundation last week in New York, and then followed up with Jeannine Shao Collins who runs Meredith 360 Marketing Solutions, and was Adweek’s ‘2010 Executive of the Year’. I […]

Walk Around The Redeveloping Ground Zero

by /

In six weeks, the 9-11 Memorial will open in Lower Manhattan to commemorate the loss of more than 3,000 people in the World Trade Center. I have been involved with the 9-11 Memorial Foundation for the past three years, encouraging clients to become substantial donors and offering Edelman for pro-bono PR work which will continue […]

The Africa Channel

by /

I met with Mark Walton, a top executive at the Africa Channel, this morning in New York City. The Africa Channel was launched into the US cable market in the fall of 2005 by a journalist from Zimbabwe, James Makawa, working with Ambassador Andrew Young and former US Senator Donald Stewart. It is now seen […]

Search as PR Strategy

by /

I had a meeting today with Edelman Digital’s Craig Kronenberger, who has experience at iCrossing and Digitas, plus three stints as an entrepreneur. My topic was search as a PR strategy. We have actually put search in the middle of our media cloverleaf (Mainstream, Hybrid, Social, Owned). Here are a few of the important points […]

Contact us

Contact us

Edelman is interested in hearing from you. Please select your primary interest.