Contact

Edelman

6 A.M.

Opportunity Charter School

Miracle on 113th Street

by /

With the holiday season in full swing, I’d like to take a moment and recognize a man who is helping to change the world one child at a time.

More 6 A.M. Posts

Business Magazines: Advertising Down, Credibility Up

by /

Business magazines have had a difficult time in the past few years, as declines in advertising have forced reductions in journalist ranks. But in our 2009 Edelman Trust Barometer, we found that business magazines and analyst reports were the most credible sources of information about companies. This dissonance led me to sit down yesterday with […]

We Will Prove You Wrong

by /

Jeff Jarvis handed me a copy of his new book, “What Would Google Do?” after we finished a brainstorm on health care costs at the World Economic Forum. I have the utmost respect and admiration for the author as a visionary and change agent. He does not disappoint in his very pointed and inspirational text […]

How To Push Back Constructively

by /

It has been a strange week for the business community on both sides of the Atlantic. Big bankers from the US and the UK were called before their legislators, who were venting public frustration over huge pay packages, constipated lending and opaque use of government bailout funds. It is important that companies learn how to […]

A Different Davos

by /

I have returned from the World Economic Forum’s annual meeting, a profoundly different gathering from a year ago when the biggest issue was the growing power of sovereign wealth funds. The stars of the show were government leaders from China and Russia. The obsession was finding a way to recapitalize banks without full nationalization, while […]

Edelman Trust Barometer 2009 – Paradise Lost

by /

We will discuss the results of the 2009 Edelman Trust Barometer tomorrow morning in Davos in partnership with the Financial Times at the opening of the World Economic Forum. In this tenth edition of the Barometer, we looked at the state of trust through the eyes of 4,475 informed people in 20 countries on five […]

The New Era of Responsibility

by /

President Barack Obama said in his inaugural address that Americans recognize that “what is required of us now is a new era of responsibility.” He added that,”This is the price and promise of citizenship.” The PR industry can play a vital role in helping to meet this challenge. I attended the board meeting of the […]

A True Public Servant

by /

In this final week of the Bush Administration, many long-serving public officials are wrapping up unfinished business and packing up their belongings, it is only fitting to pay tribute to one of these dedicated administrators, Dr. Julie Gerberding, director of the Centers for Disease Control. I’ve had the privilege of working with Dr. Gerberding because […]

Fashion Future

by /

The news from retailers is dire. Sales at Gap, Abercrombie, Neiman Marcus are plunging. Upscale brands are gathering dust on the shelves. It is now chic to buy only what you need, not what you used to crave. So what is the world’s most important modeling agency, Ford Models, to do? I had breakfast with […]

The Right to Know

by /

I am just back from the holidays. Curled up in a chair by the fireplace in Long Island, I read two terrific books, Simon Schama’sThe American Future and Anthony Pagden’sWorlds at War. I also had the opportunity to review the initial findings from the Edelman Trust Barometer 2009, due out in three weeks. Trying to […]

The Real HBS Story

by /

I was one of the Harvard Business School graduates interviewed by CNBC for its special one hour documentary on the 100th anniversary of the “West Point of Capitalism.” Here is a link to excerpts for your viewing pleasure (and apologies for the hairstyles in ’78). I was beyond surprised to be included, along side business […]

Contact us