I would suggest that we take a look at opportunities in the humanitarian sphere now as a matter of good business practice.
I observe an inexorable move by business leaders to go beyond philanthropy and corporate social responsibility toward a more fundamental commitment to change the reality of their company operations on the basis of a more pro-social agenda.
More 6 A.M. Posts
We should be telling clients that we don’t need to design ads that look like editorial content; great content is your ad. We can utilize paid to accelerate owned and earned.
We have just published a special report on the opportunity for public relations firms in sponsored content.
It is hard for any parent, much less a CEO, to learn to let go. Here are a few observations for those of you trying to transition to player-coach from solo all-star.
PRWeek put me atop the Power List 2013 yesterday. There is so much yet to be done for our industry; let’s have the confidence to lead.
Cindy Tian passed along her father’s story, which I will now share with you because it is, in fact, a microcosm of the tale of modern China.
The new role of the communicator is to lead in policy formulation and only then on implementation of outreach.
Germany needs the EU but should not be inhibited by fellow members in achieving its destiny of leadership.
I am 58 years old and I want to get old trying to defy the odds.
The new mantra at Edelman is that the paid ought to support the earned and owned content, to make it work harder and more intelligently than a classic media buy that stands on its own.
The essence of business is competition, inspiration and hard work. The results of Harvard Business School will be seen in 20 years when these students are running global companies.