Richard Edelman just returned from ten days in Brazil visiting our office in São Paulo and a number of Olympic events in Rio de Janeiro, which is a magnificent setting for the Summer Games.
Today Rio will lift the curtain on the Summer Olympic Games. In the backdrop of the grandeur will lie collective judgement—both on the games itself and Brazil’s economic future.
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I am returning from Germany, where Edelman just closed a merger with ergo, a leading independent firm specializing in corporate, financial and public affairs. Started 20 years ago by Tobias Mündemann and Hans Ulrich Helzer, the firm has a dozen financial institutions, government agencies and several “Mittelstandt” clients.
I took part in a panel at the Summit at Sea conference in Miami a few weeks back. During the discussion, I was asked how to keep the culture of the family business as the enterprise grew to its present size.
It has now been a week since the horror of the terrorist attacks in Paris that took the lives of 129 innocent people. The people of Paris have demonstrated incredible courage, frequenting the outdoor cafes and going about their daily lives.
October was National Bullying Prevention Month so the coalition of Adobe, The Bully Project and Behance came up with a clever campaign featuring an emoji, an eyeball within a speech bubble.
We have been pushing forward on a new way of storytelling we call collaborative journalism on behalf of a number of our clients. Our goal is to put news where it earns attention, where readers can access it on every device and interact with it.
The big challenge for water, which will require the brightest minds in public relations, is to persuade the consumer to drink recycled water. Now is the time to begin the education of the consumer about the power of technology for a safe, long-term water supply and shared sacrifice in consumption.
I encourage all of you in the PR business to consider early in your careers taking a personal involvement in local charities. You get out of your professional bubble, you make friends and work with your hands.
Richard Edelman is on his way back from a trip to Abu Dhabi, Dubai, Mumbai and Delhi and was privileged to meet with government ministers, reporters, clients and our outstanding local offices.
Richard visited Toronto to deliver a speech to the Food and Consumer Products Association of Canada. In the 24 hours there, he had dinner with a client, saw the executive team for breakfast, took a selfie with the Toronto office and got to see the legendary Lake Muskoka.
The past three days in New York City have been the stuff of dreams. Richard Edelman shares a quick report on each of these fantasy events with Prime Minister Narendra Modi, Malala Yousafzai and Pope Francis.