A week at the Cannes Lions has provoked the full range of emotions within me, from utter frustration and disappointment on Tuesday evening when only a handful of PR firms won in the PR category, to a hands in the air shout of triumph on Saturday night.
The 2016 Edelman Earned Brand study identifies and quantifies a new territory for marketers that can augment the classic purchase funnel — where committed consumers themselves will drive new and repeat sales as they advocate for and defend a brand against these kinds of disruptions.
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I encourage all of you in the PR business to consider early in your careers taking a personal involvement in local charities. You get out of your professional bubble, you make friends and work with your hands.
Richard Edelman is on his way back from a trip to Abu Dhabi, Dubai, Mumbai and Delhi and was privileged to meet with government ministers, reporters, clients and our outstanding local offices.
Richard visited Toronto to deliver a speech to the Food and Consumer Products Association of Canada. In the 24 hours there, he had dinner with a client, saw the executive team for breakfast, took a selfie with the Toronto office and got to see the legendary Lake Muskoka.
The past three days in New York City have been the stuff of dreams. Richard Edelman shares a quick report on each of these fantasy events with Prime Minister Narendra Modi, Malala Yousafzai and Pope Francis.
Have you ever felt like Simba in The Lion King? Well today I do. I am sitting in my late father’s office in Chicago, surrounded by memorabilia. We have turned it in to a museum, replete with mannequins displaying his U.S. Army uniform and his classic double breasted suit.
What is the future of the creative agency now that media, production, digital and content creation are all being stripped away? What’s left is creative and strategy, along with the account executives who manage client relationships.
Beth Comstock was named a vice chair of GE yesterday, responsible for Business Innovation. She will also continue to oversee GE Lighting, GE Ventures and Licensing, corporate marketing, sales and communications.
The stock market reversal in China has led many to question the stated GDP growth rate of 7 percent and the strategy of moving from an investment-based economy toward a more consumption based model.
Richard Edelman was in Seoul for the past three days. While there, he made his first pilgrimage to the Samsung Innovation Museum.
I attended the wedding of my colleague Gail Becker and her husband Stuart Smith in the hills of Malibu, California on Saturday night. Several Edelman people, past and present, were part of the celebration, including Matt Harrington, Amy Kavanaugh, Mitch Markson, Renee Edelman and Shoreen Magame.