6 A.M.

Edelman Korea

Korea and Japan

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Richard Edelman spent the past week in Seoul and Tokyo, visiting with our impressive local teams and calling on our global clients.


One on One

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Richard Edelman sat with Steve Barrett, editor-in-chief of PRWeek, for a wide-ranging discussion yesterday at the PRWeek annual conference and covered three major areas in our half-hour chat.

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computer microchip

Technology and Trust

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I presented the results of the Edelman Trust Barometer to four individual clients, met with three venture capital firms, and attended a salon dinner and breakfast briefing for 100 people with panelists from Coursera, Uber and CNet. We also unveiled some new research for California which has some very ominous signs for the industry.

Richard Edelman Executives Club of Chicago Keynote Address

Leadership Goes Beyond Management

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Today, I delivered a keynote address on Trust and the CEO at the Executives Club of Chicago. My central theme: It is time for CEOs to come out of the bunker, be out front and lead, do more than simply focus on delivering on the numbers, and be part of the solution to society’s problems.

Richard Edelman_ World Economic Forum

Davos 2016

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This was a World Economic Forum Annual Meeting of massive mood swings, linked to the plunging global stock markets, diving commodity prices, renewed concern about the flood of refugees moving toward the European Union, the rise of populism in the U.S. and European countries, and the effect of a slowing Chinese economy.


“The C Word”

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“How do you get butts in seats for a movie about cancer?” That was the challenge posed this morning on the phone by movie producer and friend Pascaline Servan-Schreiber about her new film, “The C Word”, which is rolling out across America.

2016 Edelman Trust Barometer War Room

The Art and The Science

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The Edelman Trust Barometer will be released in two weeks at the annual meeting of the World Economic Forum in Davos, Switzerland. With 36,000 respondents in 28 countries, this is the largest study of its kind on trust in business, government, media, NGOs, spokespeople and industry sectors.

Richard Blog

Around the Edelman World

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This past year I visited 25 Edelman offices around the globe. What struck me most and made me the proudest was the incredible level of enthusiasm and passion our employees have for the work we’re doing for our clients. It’s what would have resonated greatly with my father as well.

Young friends leaning on railing

Engaging the Hispanic Community

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The communications marketing industry is completely missing the boat on engaging the vital U.S. Hispanic demographic. This needs to be an essential part of any marketer’s playbook for the U.S.

Edelman Germany, ergo

Why Europe Now

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I am returning from Germany, where Edelman just closed a merger with ergo, a leading independent firm specializing in corporate, financial and public affairs. Started 20 years ago by Tobias Mündemann and Hans Ulrich Helzer, the firm has a dozen financial institutions, government agencies and several “Mittelstandt” clients.

Thank You

Giving Thanks

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I took part in a panel at the Summit at Sea conference in Miami a few weeks back. During the discussion, I was asked how to keep the culture of the family business as the enterprise grew to its present size.

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