North American companies give the most money to charities, followed by the UK, Mexico, China, Brazil and India.
This is a perfect example of a brand taking on a social mission that also builds a unique relationship with its consumer.
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I have just read former Treasury Secretary Timothy Geithner’s new book. Most important to me as a communicator is his “cri de coeur” about his failure to explain his policies.
The finished product is a stunning triumph, a deeply emotional journey that shreds your self-control while inspiring you to tell stories of heroism to all you encounter.
Did you know that the No. 1 cancer killer of American women is lung cancer? In fact, since 1987, more American women have died annually of lung cancer than breast cancer.
This week, Dr. Toni Irving of Get IN Chicago, a public-private partnership to combat juvenile violence, announced its first 11 grant recipients.
What must not be overlooked is the decision by 13 brands to discontinue a relationship with the team until the ownership changed, before the announcement yesterday by Commissioner Silver.
Let’s push our clients in the direction of intelligent experimentation that blends earned, owned and paid content with the likes of Quartz.
Sir Martin Sorrell, CEO of WPP, was interviewed at The Wall Street Journal Viewpoints breakfast on Monday. Here are a few of his most important points.
In Tuesday's Financial Times was an article by Emma Jacobs titled, “Free publicity with no PRs.” Here is my effort to refute the misconceptions conveyed.
I stand before you tonight as the son of a self-made Jewish businessman, and as the CEO of the business that he began.
It was truly stunning to learn that I was the third ranked CEO of a major company. I will give you a few of my leadership lessons, which I have accumulated over the past 18 years.