In Tuesday's Financial Times was an article by Emma Jacobs titled, “Free publicity with no PRs.” Here is my effort to refute the misconceptions conveyed.
I stand before you tonight as the son of a self-made Jewish businessman, and as the CEO of the business that he began.
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I am part way through a fascinating book, The Emperor of All Maladies; A Biography of Cancer, by Siddhartha Mukherjee. As always, I look for the marketing lessons to be shared. In this case, it is the story of the Jimmy Fund.
I was in London this week when news spread around our office about a protest at a competitor’s premises. Edelman was in this exact situation when we began our work with Walmart seven years ago.
Team Up 4 Health aims to change the course for Bell County residents, who can prevent major health problems by making small lifestyle changes, with the positive influence of friends and family.
For any owner of a family business, it is a sad day. The Grahams represented the best of breed in their deep commitment to excellence, their employees and the community they served so well.
We have the correct strategy, a global enterprise with local roots, a public relations firm with deep expertise in marketing and corporate/public affairs, powered by specialist skills in digital and research.
We should be telling clients that we don’t need to design ads that look like editorial content; great content is your ad. We can utilize paid to accelerate owned and earned.
We have just published a special report on the opportunity for public relations firms in sponsored content.
It is hard for any parent, much less a CEO, to learn to let go. Here are a few observations for those of you trying to transition to player-coach from solo all-star.
PRWeek put me atop the Power List 2013 yesterday. There is so much yet to be done for our industry; let’s have the confidence to lead.
Cindy Tian passed along her father’s story, which I will now share with you because it is, in fact, a microcosm of the tale of modern China.