It has been a year of unimaginable upheaval. The 2017 Edelman Trust Barometer finds that two-thirds of the countries we survey are now “distrusters.”
Five years ago, Edelman launched the Global Women’s Empowerment Network. Richard Edelman will report on our progress, recognize our shortcomings and commit to reaching the ultimate goal, which is to be 50/50 in terms of leadership.
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Richard Edelman addressed DLDnyc Conference in New York and discussed the future of marketing and the best way forward for the marketing services sector.
If you need any further proof of the dispersion of authority in the media sector, here comes The Information, a technology focused media company that seeks to fill a void left by mainstream media, to provide quality and original business journalism.
The data on Instant Articles is very compelling. Facebook says that people share Instant Articles 30 percent more than mobile web links and people read 20 percent more Instant Articles than mobile web articles.
One of the most famous purpose branding initiatives comes from Unilever’s OMO/Persil and the Dirt is Good campaign, now operating in 78 nations around the world to address the play deficit and help children rediscover outdoor play.
Last week, I went to three Civil War battlefields (Shiloh, Chickamauga/Chattanooga, Franklin) and the home of President Andrew Jackson with a very good sport and serious student of history, my daughter Amanda. This has been one of my dreams… to pass on my love of American History to my children.
We hosted a lunch meeting yesterday for the Arthur W. Page Society in our New York office. The event was organized to launch the newest piece of intellectual property from Page, “The New CCO: Transforming Enterprises in a Changing World."
Maria Sharapova, tennis player extraordinaire, tried mightily to wriggle out of a nearly impossible bind this week. Some players, such as fellow competitor Serena Williams came to her defense, while others, including Jennifer Capriati, were far less forgiving and highly critical of the five-time Grand Slam singles champion.
Super Tuesday has come and gone and still business carries on as if nothing has happened in America.
Today’s announcement by Omnicom that Karen van Bergen will assume the newly created position of chair of the Omnicom Public Relations group, to be succeeded as CEO of Porter Novelli by Brad MacAfee, marks the fourth such change among top ten PR firms in the past twelve months.
In the past six months, a wave of executives have begun using Facebook to take advantage of its global audience and the many tools available to express their ideas.