Today Edelman will be hosting the Sundance Institute’s New Frontier Day Lab storytelling program. The New Frontier program is designed to showcase new technologies and methods in storytelling, such as immersive designs, game theory and virtual reality.
I was on a panel yesterday at the Yale School of Management with Sir Martin Sorrell of WPP, Dominic Barton of McKinsey & Company and Dr. Jeffrey Koplan, former head of the U.S. Centers for Disease Control and Prevention on managing a service enterprise.
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Sponsored content is becoming a new way we reach news audiences. We are increasingly working with all different kinds of publishers for clients.
Last night, I had dinner with Professor Jeffrey Sachs, who has taken a leadership role in the Sustainable Development Solutions Network. Sachs is seeking a step-reduction in CO2 emissions.
I was impressed by one man’s journey, from the impressionist school as a young man, to founder of Suprematism, to an enthusiastic supporter of the Revolution, to a deeply depressed and shocked witness to the horrors of Stalinism.
Last night was the annual intern party at Edelman New York. I thought it appropriate to pass along a few lessons gained from my summer jobs in the 70s.
Edelman hosted its sixth Academic Summit last week at DePaul University in Chicago. Here are some of the important findings from the week.
I am deeply gratified that we are the first PR firm to win the Grand Prix in our category. Let all of us in our profession take the pledge that this trophy should never leave PR land again.
What do I remember most about the past 36 years? It is the work, the joy of pitching and winning new business, the counseling of clients and the important media placements, working alongside the best people in the business.
Capitalism is the best system for wealth creation but there are four important challenges to be balanced by managers.
I have just read former Treasury Secretary Timothy Geithner’s new book. Most important to me as a communicator is his “cri de coeur” about his failure to explain his policies.
The finished product is a stunning triumph, a deeply emotional journey that shreds your self-control while inspiring you to tell stories of heroism to all you encounter.