I presented the results of the Edelman Trust Barometer to four individual clients, met with three venture capital firms, and attended a salon dinner and breakfast briefing for 100 people with panelists from Coursera, Uber and CNet. We also unveiled some new research for California which has some very ominous signs for the industry.
Today, I delivered a keynote address on Trust and the CEO at the Executives Club of Chicago. My central theme: It is time for CEOs to come out of the bunker, be out front and lead, do more than simply focus on delivering on the numbers, and be part of the solution to society’s problems.
More 6 A.M. Posts
William Lewis, CEO of Dow Jones and publisher of The Wall Street Journal, had breakfast with the Executive Committee of Edelman and shared his thoughts on public relations and the business model for mainstream media.
I went to Silicon Valley last week and took the opportunity to visit venture capitalist Tim Draper who has started Draper University in San Mateo. I told Draper that I would get Edelman involved in the education of his up and coming innovators because we are the yin to his yang.
I’ve found myself using reddit more and more the past few years. A few weeks ago at the PRWeek Awards, I sat next to Victoria Taylor, director of talent at reddit, and we had a preliminary chat about her employer.
There are a few notable projects each year that people at Edelman and our sister PR firms feel privileged to work on. Yesterday, we helped launch My Brother’s Keeper Alliance program in the Bronx.
I met this morning with my former client, Dick Martin, who had been Chief Communications Officer at AT&T. Martin’s goal is a practical framework for decision-making, that can help PR practitioners make the right calls in their daily counseling.
Today Edelman will be hosting the Sundance Institute’s New Frontier Day Lab storytelling program. The New Frontier program is designed to showcase new technologies and methods in storytelling, such as immersive designs, game theory and virtual reality.
I was on a panel yesterday at the Yale School of Management with Sir Martin Sorrell of WPP, Dominic Barton of McKinsey & Company and Dr. Jeffrey Koplan, former head of the U.S. Centers for Disease Control and Prevention on managing a service enterprise.
I learned about a six-year transformation of the New York Magazine brand that would take it from being New York City-focused to national, from master brand to a focus on the vertical brands.
CEOs considering whether or not to take a public stand should have as a governing factor whether their companies have a natural connection to the issue or comparative advantage because of expertise. On a matter of broad human rights such as Indiana, I would argue that all companies have that connection.
Earlier this month, I met with David Keyes, the executive director of Advancing Human Rights, about his new platform, Movements.org.