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6 A.M.

Client Leadership Academy 2015

You All Want to Work for Edelman

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What a difference a decade makes. The Holmes Report headline from yesterday's newsletter is as stated above, with news that Edelman was chosen as the favorite place to work by a two to one margin over our nearest competitors in the U.S. and Europe.

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Breaking News

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I have been looking for an app that helps me keep up with news stories involving our clients. The one I have been using and would suggest that PR people download is called Breaking News, a unit of NBC News.

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Why Beth Comstock Matters

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Beth Comstock was named a vice chair of GE yesterday, responsible for Business Innovation. She will also continue to oversee GE Lighting, GE Ventures and Licensing, corporate marketing, sales and communications.

Chinese Stock Market

Stay the Course

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The stock market reversal in China has led many to question the stated GDP growth rate of 7 percent and the strategy of moving from an investment-based economy toward a more consumption based model.

Edelman at Gail Becker's Wedding

Must Have Done Something Good

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I attended the wedding of my colleague Gail Becker and her husband Stuart Smith in the hills of Malibu, California on Saturday night. Several Edelman people, past and present, were part of the celebration, including Matt Harrington, Amy Kavanaugh, Mitch Markson, Renee Edelman and Shoreen Magame.

London Bus, Heatherwick

Heatherwick’s City

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Richard Edelman met with Thomas Heatherwick, urban visionary and architect, whose work is transforming London, Abu Dhabi, Singapore and soon, New York City.

Milan Expo 2015, Expo 2015, Milan, Food

Milan Expo

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I attended the Milan Expo last Monday, visiting three pavilions (Japan, Italy and the U.S.). The Expo is expected to draw 20 million visitors in the course of the coming six months, nearly half of them from China.

Marriage Equality, LGBT, USA

A Historic Decision

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The United States Supreme Court’s decision on marriage equality is a profound turn in the American culture wars. We have implemented Edelman Equal as a means of pushing forward with a diverse and empowered employee base.

Richard Edelman, Jamie Oliver, Cannes Lions, Cannes France, Cannes

Cannes Round Two

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I have concluded that Cannes is a perfect pair with Davos for Edelman and others in our sector. I come home more convinced than ever that PR firms can compete for the lead creative idea, for community activation and for continuous storytelling.

Edelman, Earned Brand, Innovation

The Power of the Earned Brand

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Our business has a surfeit of new tools at our disposal, from personalized advertising to targeted direct marketing and dynamic content creation. And yet, we are in danger of losing our consumer.

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