The 2016 Edelman Earned Brand study identifies and quantifies a new territory for marketers that can augment the classic purchase funnel — where committed consumers themselves will drive new and repeat sales as they advocate for and defend a brand against these kinds of disruptions.
The UK goes to the polls in a week to decide whether or not to remain in the European Union. The electorate is evenly divided, with Leave ahead by a few points one week, Remain up two points on the next.
More 6 A.M. Posts
When Judy Collins wrote her famous ballad, “Both Sides Now”, I’m certain she did not envisage my borrowing her song title for a blog post. But her two-sided view of clouds helped me reflect on two interesting meetings with start-up ventures in the media arena this week. I appeared as a guest on the Fox […]
Earlier this week, I organized a fund-raiser for Mark Warner, former Governor of Virginia and Democratic candidate for US Senate. The following evening, I went to dinner at the home of Douglas Schoen, founder of Penn Schoen Berland the political polling firm, in honor of Kevin Sheekey, political advisor to Mayor Michael Bloomberg. At both […]
Peter Kim and Josh Bernoff hosted me this morning in Chicago at their annual Forrester Consumer Forum. They asked me to speak about corporate image and brand building in the age of social technologies. My central thesis is that corporations can’t buy reputation or brand loyalty any more. These are earned through performance over the […]
Michael Bloomberg is an American political phenomenon, a billionaire who has successfully transitioned from entrepreneur to public service as Mayor of New York City. He is rumored to be a candidate for President of the United States. He has made a virtue of his lack of artifice and his impatience for results. He speaks plainly, […]
The opening week of the United Nations is like Thanksgiving at my parents’ home in Chicago; you eat so much and talk so incessantly that you have to take a nap afterward. In the past few days, I have been immersed in the cacophony of New York City hosting the UN dignitaries and the Clinton […]
One of the joys of entering your fifth decade is the sudden emergence of medical diagnostic tests as a routine part of your life. Others have talked about their experiences, such as Mark Cuban. Here is a cautionary tale about the shortcomings of one such diagnostic tool and the unnecessary heartache that it caused. In […]
I made my first trip to the Middle East earlier this week. I had no clear conception of what to expect when I landed after my 13 hour flight from New York City. I had read the major story in Vanity Fair about Dubai, which reinforced all of the stereotypes of fun in the sun, […]
I spoke publicly twice this week, on Wednesday at the unveiling of a plaque honoring my father, Dan Edelman, at the Aon Center in Chicago, then on Thursday morning at the Memorial service for the late Michael K. Deaver at the National Cathedral in Washington, DC. Here are some of the highlights of my remarks. […]
It’s back to school time for many households around the world. In the Edelman home, that means our oldest child is packing up for her third year in college, with the attendant scattering of clothing and other belongings, before the eventual loading of the car and the tearful (parents only—bliss and relief for the kid) […]
Robert Davies died on Saturday in London of cancer after a hard seven month fight. As founder and chief executive of the International Business Leaders Forum (IBLF), under the auspices of the Prince of Wales, Robert sought to catalyze the private sector to address societal issues, in partnership with civil society, government and communities. He […]