Richard Edelman just returned from ten days in Brazil visiting our office in São Paulo and a number of Olympic events in Rio de Janeiro, which is a magnificent setting for the Summer Games.
Today Rio will lift the curtain on the Summer Olympic Games. In the backdrop of the grandeur will lie collective judgement—both on the games itself and Brazil’s economic future.
More 6 A.M. Posts
I went over to London this week to celebrate the 40th birthday of Edelman in the UK. My father, Dan Edelman, persuaded Michael Morley to set up our first non-US office in a non-descript space on Dover Street near Piccadilly, to serve our then largest client, Gillette. Morley reminisced that British Telecom was slow to […]
Last week in TechCrunch a co-founder of a viral video marketing company purports to disclose the recipe for breaking through the clutter on YouTube. Tip #6 in the post by Dan Ackerman Greenberg of The Comotion Group, suggests that his firm creates controversy in the comments section below the video. “We get a few people […]
I was waiting for my kids and my wife to come out of the locker room at the East Bank Club in Chicago when I saw Reverend Jesse Jackson coming up the staircase. I reintroduced myself and he engaged me in a discussion for the next half hour about the sub-prime mortgage crisis in the […]
I attended the opening of the New York Times Building on Monday night. The old building reeked of tradition, but was a turn of the century fortress. The publisher’s conference room had photos of American presidents and global dignitaries dating to the 1920s. The new building, a glass and steel tower designed by Renzo Piano, […]
In the past two months, I have met several CEOs whose companies are based in the new powerhouses of the global economy, including China, Dubai, India, Israel, and Russia. Here are my observations on these executives, many of whom are founder CEOs, not classically trained professional managers. 1) They are comfortable across cultures. To sit […]
I had a fascinating dinner with Richard Welford, director of CSR Asia, and Alan Vandermolen, Edelman’s president of Asia-Pacific region, on Sunday night in Hong Kong. We spent two hours on corporate social responsibility, one of my favorite topics. I have also just come from Beijing, where I met with several global companies grappling with […]
I had a fascinating day in Seoul, Korea. The country is entering the final phase of the presidential election, with the two candidates sprinting to the finish line, and the former Mayor of Seoul Myung Bak Lee about 15 points ahead. The country seems prosperous and self-confident, the economy is humming along led by the […]
When Judy Collins wrote her famous ballad, “Both Sides Now”, I’m certain she did not envisage my borrowing her song title for a blog post. But her two-sided view of clouds helped me reflect on two interesting meetings with start-up ventures in the media arena this week. I appeared as a guest on the Fox […]
Earlier this week, I organized a fund-raiser for Mark Warner, former Governor of Virginia and Democratic candidate for US Senate. The following evening, I went to dinner at the home of Douglas Schoen, founder of Penn Schoen Berland the political polling firm, in honor of Kevin Sheekey, political advisor to Mayor Michael Bloomberg. At both […]
Peter Kim and Josh Bernoff hosted me this morning in Chicago at their annual Forrester Consumer Forum. They asked me to speak about corporate image and brand building in the age of social technologies. My central thesis is that corporations can’t buy reputation or brand loyalty any more. These are earned through performance over the […]