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Comment on The Me2Revolution

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I am humbled by the encouraging response to my most recent post. I am particularly thrilled with the comments by Doc Searls (http://doc.weblogs.com/) who has rightly suggested that we are moving to a new form of production. We are eschewing the role of PR person as spokesman, replacing it with dialogue and conversation. That implies […]

The Me2 Revolution

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I wrote the following essay for the annual Edelman Trust Barometer brochure, which will be published as an insert in PRWeek on February 13th: The traditional approach to corporate communications envisages a controlled process of scripted messages delivered by the chief executive, first to investors, then to other opinion-formers, and only later to the mass […]

Enough Already

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Another wonderful morning reading about the sleazy behavior of a so-called PR firm paying off a journalist to write favorably about a client. The stories in USA Today and the NY Times describe a pay-for-play arrangement organized by PR firm The Lewis Group with journalist Audry Lewis, a freelance journalist who received $10,000 for articles […]

Some Stereotypes Die Hard

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Tom Foremski posted a story yesterday afternoon that attempts to make the case that the PR industry is in for a big fall. Tom makes some keen observations, which are certainly corroborated by this firm’s experiences, namely, * PR has been growing in the last two years * PR is looking to attract staff and […]

The Slippery Slope

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Two articles in the past week indicate a possible trap for the PR business as we consider the opportunity to respond to or even circumvent “traditional” media by going right to audiences through the Internet. Story #1 was about the football team in Washington, the Redskins. In a story on Jan. 4 titled “Redskins Try […]

Berlin, A Crucible for Europe

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I have just returned from a family vacation in Europe. It was the first time I had taken the gang to Berlin. I come away with very mixed emotions, a profound sadness for what has been but a sense that this could become one of the ten most important global cities in the future. This […]

His Master’s Voice–How Not to Select a Corporate Blogger

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I had breakfast in London today with Suw Charman, a leading blogger in the UK market (www.suw.org.uk). We had a very animated discussion about corporate blogging, in particular on who might be the best person to be the lead blogger in a corporation. It may well not be the chief executive officer (present company excepted) […]

I Am Even More Certain That Now Is Our Time

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I convened our annual Edelman Executive Committee meeting last week in New York. We were fortunate to have outstanding speakers who gave their views on the communications business. The experts were Lauren Fine, media and advertising analyst from Merrill Lynch; Jonah Bloom, deputy editor of Advertising Age; Jeff Jarvis, the blogger behind BuzzMachine.com; Andrew Heyward, […]

Pay for Play Back for A Second Run in Baghdad

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I could not believe my eyes this morning when I read the headline in the New York Times, “U.S. Said to Pay to Plant Articles in Iraq Papers.” In an article by Jeff Gerth and Scott Shane, the paper says a Washington-based public relations firm, the Lincoln Group, is “paying newspapers to print government propaganda…and […]

Today for You, Tomorrow for Me

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I have been in Chicago visiting my parents for Thanksgiving weekend. I saw the new movie, RENT, a cinematic adaptation of the long-running Broadway hit musical. Though I have heard the sound track innumerable times at my home in Manhattan (a favorite of my teenage kids), Angel’s song Today for You, Tomorrow for Me, had […]

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