Richard Edelman sat with Steve Barrett, editor-in-chief of PRWeek, for a wide-ranging discussion yesterday at the PRWeek annual conference and covered three major areas in our half-hour chat.
I recently met a long-time friend of my father, Leo Melamed, who had been the chairman emeritus of the CME Group. He asked me to come by to reminisce about Dan and to discuss our current work for the CME Group.
More 6 A.M. Posts
I have just returned from four days at the World Economic Forum. It was the most interesting WEF in my ten years of going to Davos, because the world stock markets had just plunged; the Societe Generale debacle was uncovered; the Federal Reserve Bank had reduced the discount rate by ¾ of a point; and […]
I am on my way up to Davos for my favorite four days of the year at the World Economic Forum. We will be unveiling the ninth edition of the Edelman Trust Barometer tomorrow morning. We expanded this year’s study to include — for the first time — 25-to-34 year old opinion leaders in 12 […]
It began as an all so normal Tuesday, and then an email flashed across my screen from my colleague and fellow blogger, David Brain, in London. On his RSS feed from FT.com, he received an article titled, “Companies Warned on Social Reports,” written by the Financial Times’ hedge fund reporter, James Mackintosh. The journalist reported […]
Yesterday’s Wall Street Journal editorial page ran a story titled “WSJ.com/opinion” with a sub-head “A free editorial page lunch.” In short, the Journal’s editorial page is coming out from behind the wall, through the merging of OpinionJournal.com and WSJ.com/opinion. At lunch today with Gordon Crovitz, who stepped down recently as publisher of The Wall Street […]
Every other pundit is making his or her list for the coming year. Here is my forecast for the PR business for 2008. 1) Ever closer link between corporate reputation and brands. Over the past five years, there has been a growing recognition among PR executives that corporate image cannot stand apart from brand marketing. […]
I am in Shanghai on Christmas vacation with my family. So far we have visited Beijing and Xian and I was particularly struck by: 1) The playgrounds are used more by adults, especially senior citizens, than by children. It is exactly the opposite of the US, where swing sets, jungle gyms and sandboxes abound. In […]
I went to a party last night in New York City hosted by actor Matthew Modine. He spoke eloquently about the great challenge of the environment, urging each of the guests to do his/her part to reduce carbon emissions, from turning out lights to disconnecting fully charged electrical appliances avoiding the “vampire” effect. He then […]
I went over to London this week to celebrate the 40th birthday of Edelman in the UK. My father, Dan Edelman, persuaded Michael Morley to set up our first non-US office in a non-descript space on Dover Street near Piccadilly, to serve our then largest client, Gillette. Morley reminisced that British Telecom was slow to […]
Last week in TechCrunch a co-founder of a viral video marketing company purports to disclose the recipe for breaking through the clutter on YouTube. Tip #6 in the post by Dan Ackerman Greenberg of The Comotion Group, suggests that his firm creates controversy in the comments section below the video. “We get a few people […]
I was waiting for my kids and my wife to come out of the locker room at the East Bank Club in Chicago when I saw Reverend Jesse Jackson coming up the staircase. I reintroduced myself and he engaged me in a discussion for the next half hour about the sub-prime mortgage crisis in the […]