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6 A.M.

Richard Edelman - American Marketing Association 2016 Symposium for the Marketing of Higher Education

The Fifth Estate

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Richard Edelman addressed the American Marketing Association's Symposium for the Marketing of Higher Education in Orlando.

Before I Was CEO

Before I Was CEO

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Richard Edelman was invited to be one of 20 CEOs profiled in a new book by Peter Vanham, a contributor to Forbes and the Financial Times, called Before I Was CEO.

More 6 A.M. Posts

Beer Bike and Beyond

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This is not the business plan for a new retail chain; it is the story of my college tour with my 17 year old daughter who is now a junior in high school. We visited Rice University in Houston, Carleton College in Northfield, Minnesota, Northwestern University in Evanston, Illinois and Middlebury College in Middlebury, Vermont […]

Let’s Make the Argument

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It appears that the United States is officially in a recession. One need only pick up the business section of any newspaper to be depressed about declining retail sales, reductions in employment and tumbling home prices. During the last economic slowdown, the PR industry was slammed. Technology boutiques went out of business and full-service PR […]

So You Are Not Perfect

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I have been on the road this week, presenting key findings from our 2008 Trust Barometer in Seattle, San Francisco, Silicon Valley and Los Angeles. I was fortunate to team with top thinkers in politics, media and communications theory, including Jeff Berman of MySpace, Chris Kelly of Facebook, Katie Hafner of the New York Times, […]

Rite of Passage

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On Saturday evening, my youngest child, Amanda, will be celebrating her bat mitzvah. This joyous event has sparked the usual last minute scurrying, from seating arrangements to a slide show of childhood pictures to rehearsals with both her Rabbi and Hebrew tutor. To calm her nerves, I told her about my disastrous Bar Mitzvah experience, […]

A Business Model Premised on Frequency of Use

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The Financial Times has recently amended its on-line business model to maintain subscription revenue while opening its walled garden to the general conversation on-line. Any reader can get access up to five articles a month for free. After five articles, you must register, enabling you to read another 25 articles for free. After 30 articles, […]

As America Votes

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Today is Super Tuesday, likely decision day for the Republicans (McCain) and another step toward resolution of the Democratic Party’s contest between Senators Clinton and Obama. What has interested me about Campaign ’08 is the change in communications mix, away from traditional advertising and toward public relations. Karl Rove’s op-ed piece in the Wall Street […]

Davos Brain Dump

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I have just returned from four days at the World Economic Forum. It was the most interesting WEF in my ten years of going to Davos, because the world stock markets had just plunged; the Societe Generale debacle was uncovered; the Federal Reserve Bank had reduced the discount rate by ¾ of a point; and […]

TRUST 2008

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I am on my way up to Davos for my favorite four days of the year at the World Economic Forum. We will be unveiling the ninth edition of the Edelman Trust Barometer tomorrow morning. We expanded this year’s study to include — for the first time — 25-to-34 year old opinion leaders in 12 […]

It Could Happen To You

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It began as an all so normal Tuesday, and then an email flashed across my screen from my colleague and fellow blogger, David Brain, in London. On his RSS feed from FT.com, he received an article titled, “Companies Warned on Social Reports,” written by the Financial Times’ hedge fund reporter, James Mackintosh. The journalist reported […]

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