I would suggest that we take a look at opportunities in the humanitarian sphere now as a matter of good business practice.
I observe an inexorable move by business leaders to go beyond philanthropy and corporate social responsibility toward a more fundamental commitment to change the reality of their company operations on the basis of a more pro-social agenda.
More 6 A.M. Posts
I had breakfast in London today with Suw Charman, a leading blogger in the UK market (www.suw.org.uk). We had a very animated discussion about corporate blogging, in particular on who might be the best person to be the lead blogger in a corporation. It may well not be the chief executive officer (present company excepted) […]
I convened our annual Edelman Executive Committee meeting last week in New York. We were fortunate to have outstanding speakers who gave their views on the communications business. The experts were Lauren Fine, media and advertising analyst from Merrill Lynch; Jonah Bloom, deputy editor of Advertising Age; Jeff Jarvis, the blogger behind BuzzMachine.com; Andrew Heyward, […]
I could not believe my eyes this morning when I read the headline in the New York Times, “U.S. Said to Pay to Plant Articles in Iraq Papers.” In an article by Jeff Gerth and Scott Shane, the paper says a Washington-based public relations firm, the Lincoln Group, is “paying newspapers to print government propaganda…and […]
I have been in Chicago visiting my parents for Thanksgiving weekend. I saw the new movie, RENT, a cinematic adaptation of the long-running Broadway hit musical. Though I have heard the sound track innumerable times at my home in Manhattan (a favorite of my teenage kids), Angel’s song Today for You, Tomorrow for Me, had […]
As the Thanksgiving holiday nears, I try to gather my thoughts on the year past and to anticipate the year ahead. The most striking development for our industry must be the fundamental shifts occurring in media. Here are a few statistics: * Every dollar coming out of print advertising revenue for newspapers is replaced by […]
I have just returned from a four-city trip to Europe, including stops in Hamburg, Brussels, Geneva and London. As part of my journey, our firm held a roundtable on blogging last Friday in London. Here are a few of the key points made during the session The development of the blogosphere is lagging, with the […]
The Forbes cover story in the November 14 edition, titled, “Attack of the Blogs! They Destroy Brands and Wreck Lives Is There Any Way To Fight Back?” is a stunning attempt to create a parallel reality. In a style reminiscent of former President Richard Nixon, the article skewers the blogosphere as “the ultimate vehicle for […]
In the past few months, we have seen corporate titans GE, Wal Mart and Ford announce important environmental initiatives. Caveat to the reader–both are Edelman clients though I am not working on either assignment, and it’s truly not because they are clients that I mention them. The GE program, ecoimagination, seeks to capture new markets […]
I woke up this morning to an incredibly depressing headline in the NY Times business section “WPP Senior Executive Resigns Over Remarks on Women.” Neil French, a worldwide creative director, said that “women don’t make it to the top because they don’t deserve to.” According to the Times, he suggested that women’s roles as caregivers […]
I wanted to write a note to you with the help from my friends in the blogosphere. We have a responsibility to help the rest of world communicate with the U.S., and America to engage and support the rest of the world. I know from my frequent travels abroad that even our traditional friends are […]