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6 A.M.

London Bridge

Heatherwick’s City

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Richard Edelman met with Thomas Heatherwick, urban visionary and architect, whose work is transforming London, Abu Dhabi, Singapore and soon, New York City.

Milan Expo 2015

Milan Expo

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I attended the Milan Expo last Monday, visiting three pavilions (Japan, Italy and the U.S.). The Expo is expected to draw 20 million visitors in the course of the coming six months, nearly half of them from China.

More 6 A.M. Posts

Business – Its Time to Lead

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One of the most interesting dichotomies in this year’s Edelman Trust Barometer is the rise in trust in business as an institution but the decline in trust in CEOs as spokespeople (down from 28% to 22% in the US, lower in key European markets). As I have traveled around to Silicon Valley, London, Frankfurt, Chicago, […]

The Changing Face of Trust

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For each of the past seven years, Edelman has conducted a multi-country research study seeking to understand the state of trust in institutions, the components of corporate trust rankings (nationality, industry, chief executive reputation) and the best means of building trust (media outlets, spokespeople, actions including CSR or philanthropy, local versus global). This year’s study, […]

My Notes from Davos

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I am just returning from the World Economic Forum in Davos. I want to give you my observations on the week, in the hopes that I can add to what you have read in the media. A caveat is important; even a guy with my energy cannot hope to cover anything more than a small […]

What’s Me2 Been Up To?

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It has been nearly a year since we established the Me2Revolution practice and I wanted to share details of just some of the work that we’ve done to date. We have organized partnerships with MySpace for World AIDS Day in the UK with a virtual red ribbon campaign that drew over 20,000 participants, and for […]

What's Me2 Been Up To?

by /

It has been nearly a year since we established the Me2Revolution practice and I wanted to share details of just some of the work that we’ve done to date. We have organized partnerships with MySpace for World AIDS Day in the UK with a virtual red ribbon campaign that drew over 20,000 participants, and for […]

A Snapshot of the Marketing Business

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Edelman and Boston Consulting Group co-sponsored a dinner on Wednesday to explore media convergence and new ways to communicate with the consumer. Attendees included important marketers (AstraZeneca, Pfizer, GE, Citigroup, Delta Airlines, Dannon), communications firms (Y&R, BBDO, Razorfish) and media companies (AOL, Yahoo, Dow Jones, VH1, Conde Nast, Walt Disney). Here are a few of […]

Setting Expectations

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There has been significant chatter in the past few weeks about why I have not talked personally about the Microsoft Vista blogger outreach effort. I want to set expectations so that you understand when I (or one of my colleagues, for instance) will blog about client programs. I know and appreciate that Edelman is properly […]

Blogs Matter and We Have Data to Prove It

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Edelman will release next week the fourth in its series of research reports on the blogosphere. The new report is based on research done by our own Strategy One unit and a different study done in partnership with Technorati. We will have data on the blogosphere in 10 nations, including Belgium, China, France, Germany, Italy, […]

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