A week at the Cannes Lions has provoked the full range of emotions within me, from utter frustration and disappointment on Tuesday evening when only a handful of PR firms won in the PR category, to a hands in the air shout of triumph on Saturday night.
The 2016 Edelman Earned Brand study identifies and quantifies a new territory for marketers that can augment the classic purchase funnel — where committed consumers themselves will drive new and repeat sales as they advocate for and defend a brand against these kinds of disruptions.
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Richard Edelman met with Thomas Heatherwick, urban visionary and architect, whose work is transforming London, Abu Dhabi, Singapore and soon, New York City.
I attended the Milan Expo last Monday, visiting three pavilions (Japan, Italy and the U.S.). The Expo is expected to draw 20 million visitors in the course of the coming six months, nearly half of them from China.
The United States Supreme Court’s decision on marriage equality is a profound turn in the American culture wars. We have implemented Edelman Equal as a means of pushing forward with a diverse and empowered employee base.
I have concluded that Cannes is a perfect pair with Davos for Edelman and others in our sector. I come home more convinced than ever that PR firms can compete for the lead creative idea, for community activation and for continuous storytelling.
Our business has a surfeit of new tools at our disposal, from personalized advertising to targeted direct marketing and dynamic content creation. And yet, we are in danger of losing our consumer.
I recently heard Denise Morrison, CEO of the Campbell Soup Company, speak at the Microsoft CEO Summit about the Campbell Healthy Communities initiative.
I have just delivered the commencement address to the graduates of the College of Communication and College of Computing and Digital Media at DePaul. Graduates will need to deliver powerful ideas that change the course of business and brands. It is now what you will DO, not what you SAY, that matters.
You will have noticed that in the past few weeks, I have been using my blog to talk about the evolution of the newspaper business. I want to underline the distinction between media and journalism.
William Lewis, CEO of Dow Jones and publisher of The Wall Street Journal, had breakfast with the Executive Committee of Edelman and shared his thoughts on public relations and the business model for mainstream media.
I went to Silicon Valley last week and took the opportunity to visit venture capitalist Tim Draper who has started Draper University in San Mateo. I told Draper that I would get Edelman involved in the education of his up and coming innovators because we are the yin to his yang.