Edelman recognizes the reality of climate change and accepts the science behind the claim. We do not accept clients that seek to deny climate change.
Sponsored content is becoming a new way we reach news audiences. We are increasingly working with all different kinds of publishers for clients.
More 6 A.M. Posts
I attended the launch event last week for the Pew Research Center’s study of American Jews. Naturally I spoke with my rabbi about the study. We discussed the marketing challenge of Judaism.
Edelman has just published a companion piece to our long-established Trust Barometer. It is called brandshare. Its central thesis is that brands need to migrate from a linear, controlled model to an inclusive sharing model.
Expectations of business have changed dramatically. The world has evolved, but few businesses have and this is a problem.
What people expect from business and government today is transparency, in word and in action. Here are the five principles of Radical Transparency.
In our inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer, we have researched the challenges facing emerging market companies, in particular the low level of trust to do the right thing.
My youngest, Amanda, leaves for Stanford on Tuesday. My wife and I are officially empty nesters. I have several ideas for using my new spare time.
I am part way through a fascinating book, The Emperor of All Maladies; A Biography of Cancer, by Siddhartha Mukherjee. As always, I look for the marketing lessons to be shared. In this case, it is the story of the Jimmy Fund.
I was in London this week when news spread around our office about a protest at a competitor’s premises. Edelman was in this exact situation when we began our work with Walmart seven years ago.
Team Up 4 Health aims to change the course for Bell County residents, who can prevent major health problems by making small lifestyle changes, with the positive influence of friends and family.
For any owner of a family business, it is a sad day. The Grahams represented the best of breed in their deep commitment to excellence, their employees and the community they served so well.