I love my job because the client challenges are more complex than ever and our people more determined to deliver on the promise of creativity and execution. Thanks to all of you for making this possible.
Today we launched the Undeniably Dairy campaign to reintroduce America to dairy, connecting consumers with these farmers, who are dedicated to delivering a quality product.
More 6 A.M. Posts
A week at the Cannes Lions has provoked the full range of emotions within me, from utter frustration and disappointment on Tuesday evening when only a handful of PR firms won in the PR category, to a hands in the air shout of triumph on Saturday night.
The 2016 Edelman Earned Brand study identifies and quantifies a new territory for marketers that can augment the classic purchase funnel — where committed consumers themselves will drive new and repeat sales as they advocate for and defend a brand against these kinds of disruptions.
The UK goes to the polls in a week to decide whether or not to remain in the European Union. The electorate is evenly divided, with Leave ahead by a few points one week, Remain up two points on the next.
Many of you will have seen the story about the freshman at Stanford University who was found guilty of rape this week. The fact is that this can happen at any university at any time and unfortunately this type of behavior is becoming more common and frequent. But why?
The financial services industry has done much to fix both its reality and its reputation since the Great Recession.
Richard Edelman went to the World Economic Forum Family Business Community meeting last weekend, where all participants sat on Swiss exercise balls for the entire 90-minute session.
What a difference a decade makes. The Holmes Report headline from yesterday's newsletter is as stated above, with news that Edelman was chosen as the favorite place to work by a two to one margin over our nearest competitors in the U.S. and Europe.
I have been looking for an app that helps me keep up with news stories involving our clients. The one I have been using and would suggest that PR people download is called Breaking News, a unit of NBC News.
Richard Edelman addressed DLDnyc Conference in New York and discussed the future of marketing and the best way forward for the marketing services sector.
If you need any further proof of the dispersion of authority in the media sector, here comes The Information, a technology focused media company that seeks to fill a void left by mainstream media, to provide quality and original business journalism.