The New York Times Company announced last week that it will evolve its T Brand Studio into an advertising agency.
Richard Edelman attended the UN Debate on Tuesday night and shared a few observations from the evening.
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The stock market reversal in China has led many to question the stated GDP growth rate of 7 percent and the strategy of moving from an investment-based economy toward a more consumption based model.
Richard Edelman was in Seoul for the past three days. While there, he made his first pilgrimage to the Samsung Innovation Museum.
I attended the wedding of my colleague Gail Becker and her husband Stuart Smith in the hills of Malibu, California on Saturday night. Several Edelman people, past and present, were part of the celebration, including Matt Harrington, Amy Kavanaugh, Mitch Markson, Renee Edelman and Shoreen Magame.
Richard Edelman met with Thomas Heatherwick, urban visionary and architect, whose work is transforming London, Abu Dhabi, Singapore and soon, New York City.
I attended the Milan Expo last Monday, visiting three pavilions (Japan, Italy and the U.S.). The Expo is expected to draw 20 million visitors in the course of the coming six months, nearly half of them from China.
The United States Supreme Court’s decision on marriage equality is a profound turn in the American culture wars. We have implemented Edelman Equal as a means of pushing forward with a diverse and empowered employee base.
I have concluded that Cannes is a perfect pair with Davos for Edelman and others in our sector. I come home more convinced than ever that PR firms can compete for the lead creative idea, for community activation and for continuous storytelling.
Our business has a surfeit of new tools at our disposal, from personalized advertising to targeted direct marketing and dynamic content creation. And yet, we are in danger of losing our consumer.
I recently heard Denise Morrison, CEO of the Campbell Soup Company, speak at the Microsoft CEO Summit about the Campbell Healthy Communities initiative.
I have just delivered the commencement address to the graduates of the College of Communication and College of Computing and Digital Media at DePaul. Graduates will need to deliver powerful ideas that change the course of business and brands. It is now what you will DO, not what you SAY, that matters.