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6 A.M.

Biking

Fitness as Health

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Richard Edelman went to the World Economic Forum Family Business Community meeting last weekend, where all participants sat on Swiss exercise balls for the entire 90-minute session.

Client Leadership Academy 2015

You All Want to Work for Edelman

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What a difference a decade makes. The Holmes Report headline from yesterday's newsletter is as stated above, with news that Edelman was chosen as the favorite place to work by a two to one margin over our nearest competitors in the U.S. and Europe.

More 6 A.M. Posts

Richard Edelman, DePaul University, commencement, graduation, speech

Powerful Ideas

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I have just delivered the commencement address to the graduates of the College of Communication and College of Computing and Digital Media at DePaul. Graduates will need to deliver powerful ideas that change the course of business and brands. It is now what you will DO, not what you SAY, that matters.

Most of the Media Will Be OK

Most of the Media Will Be OK

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William Lewis, CEO of Dow Jones and publisher of The Wall Street Journal, had breakfast with the Executive Committee of Edelman and shared his thoughts on public relations and the business model for mainstream media.

Draper-Unversity1

Draper University

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I went to Silicon Valley last week and took the opportunity to visit venture capitalist Tim Draper who has started Draper University in San Mateo. I told Draper that I would get Edelman involved in the education of his up and coming innovators because we are the yin to his yang.

reddit

A PR Pro’s Guide for reddit

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I’ve found myself using reddit more and more the past few years. A few weeks ago at the PRWeek Awards, I sat next to Victoria Taylor, director of talent at reddit, and we had a preliminary chat about her employer.

President Obama My Brother's Keeper

My Brother’s Keeper

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There are a few notable projects each year that people at Edelman and our sister PR firms feel privileged to work on. Yesterday, we helped launch My Brother’s Keeper Alliance program in the Bronx.

ethics, values, communications

A New Look at the Ethical Practice of PR

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I met this morning with my former client, Dick Martin, who had been Chief Communications Officer at AT&T. Martin’s goal is a practical framework for decision-making, that can help PR practitioners make the right calls in their daily counseling.

#EdelmanSundance

The Value of Creative Collaborations

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Today Edelman will be hosting the Sundance Institute’s New Frontier Day Lab storytelling program. The New Frontier program is designed to showcase new technologies and methods in storytelling, such as immersive designs, game theory and virtual reality.

Richard Edelman at Yale School of Management

Running a Service Business

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I was on a panel yesterday at the Yale School of Management with Sir Martin Sorrell of WPP, Dominic Barton of McKinsey & Company and Dr. Jeffrey Koplan, former head of the U.S. Centers for Disease Control and Prevention on managing a service enterprise.

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