Richard Edelman attended a breakfast hosted by the Chicago Council on Global Affairs. In short, we are in a fine mess with unpredictable consequences.
A number of major consumer-goods companies indicated they would be shifting away from traditional TV advertising. The reason: it no longer reaches or appeals to their target audiences
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Richard Edelman went to the World Economic Forum Family Business Community meeting last weekend, where all participants sat on Swiss exercise balls for the entire 90-minute session.
What a difference a decade makes. The Holmes Report headline from yesterday's newsletter is as stated above, with news that Edelman was chosen as the favorite place to work by a two to one margin over our nearest competitors in the U.S. and Europe.
I have been looking for an app that helps me keep up with news stories involving our clients. The one I have been using and would suggest that PR people download is called Breaking News, a unit of NBC News.
Richard Edelman addressed DLDnyc Conference in New York and discussed the future of marketing and the best way forward for the marketing services sector.
If you need any further proof of the dispersion of authority in the media sector, here comes The Information, a technology focused media company that seeks to fill a void left by mainstream media, to provide quality and original business journalism.
The data on Instant Articles is very compelling. Facebook says that people share Instant Articles 30 percent more than mobile web links and people read 20 percent more Instant Articles than mobile web articles.
One of the most famous purpose branding initiatives comes from Unilever’s OMO/Persil and the Dirt is Good campaign, now operating in 78 nations around the world to address the play deficit and help children rediscover outdoor play.
Last week, I went to three Civil War battlefields (Shiloh, Chickamauga/Chattanooga, Franklin) and the home of President Andrew Jackson with a very good sport and serious student of history, my daughter Amanda. This has been one of my dreams… to pass on my love of American History to my children.
We hosted a lunch meeting yesterday for the Arthur W. Page Society in our New York office. The event was organized to launch the newest piece of intellectual property from Page, “The New CCO: Transforming Enterprises in a Changing World."
Maria Sharapova, tennis player extraordinaire, tried mightily to wriggle out of a nearly impossible bind this week. Some players, such as fellow competitor Serena Williams came to her defense, while others, including Jennifer Capriati, were far less forgiving and highly critical of the five-time Grand Slam singles champion.