Sir Martin Sorrell, CEO of WPP, was interviewed at The Wall Street Journal Viewpoints breakfast on Monday. Here are a few of his most important points.
In Tuesday's Financial Times was an article by Emma Jacobs titled, “Free publicity with no PRs.” Here is my effort to refute the misconceptions conveyed.
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Cindy Tian passed along her father’s story, which I will now share with you because it is, in fact, a microcosm of the tale of modern China.
The new role of the communicator is to lead in policy formulation and only then on implementation of outreach.
Germany needs the EU but should not be inhibited by fellow members in achieving its destiny of leadership.
I am 58 years old and I want to get old trying to defy the odds.
The new mantra at Edelman is that the paid ought to support the earned and owned content, to make it work harder and more intelligently than a classic media buy that stands on its own.
The essence of business is competition, inspiration and hard work. The results of Harvard Business School will be seen in 20 years when these students are running global companies.
In Clayton Christensen’s new book, the Harvard Business School professor offers profound advice about priorities; specifically about the importance of investing in family, about living a life of integrity and having metrics that make it easier to make the right decisions.
Here you have a demand for less regulation while CEOs suggest that enforcement of the new regulations has restored trust; this is a baffling logic problem.
PR is more than a set of tactics or tools. It’s a mindset... A PR idea has to start with relevancy and newsworthiness.
I accepted the Paladin Award tonight from the Public Relations Society of America on behalf of my late father, Dan Edelman.