North American companies give the most money to charities, followed by the UK, Mexico, China, Brazil and India.
This is a perfect example of a brand taking on a social mission that also builds a unique relationship with its consumer.
More 6 A.M. Posts
I have just returned from my marathon journey to Asia and the Middle East. Here are a few observations based on meetings with clients, journalists and politicians.
I'm in the midst of a trip around Asia and the Middle East. I've met with clients, politicians and most important, our people. Here are a few observations.
I would suggest that we take a look at opportunities in the humanitarian sphere now as a matter of good business practice.
I observe an inexorable move by business leaders to go beyond philanthropy and corporate social responsibility toward a more fundamental commitment to change the reality of their company operations on the basis of a more pro-social agenda.
Noreena Hertz has just offered an important critique of the unquestioned use of experts in both professional and personal spheres in her new book Eyes Wide Open.
The 2014 Edelman Trust Barometer has a special section on trust in family and privately-held business relative to public companies. The data is striking.
I am so proud that our firm is involved with client CVS Caremark, which today has stated its intention to stop selling cigarettes and other tobacco products.
It is perhaps the ultimate irony that at a time of plummeting trust in government, the political leaders of the world took center stage at the World Economic Forum this year.
The 2014 Edelman Trust Barometer shows the largest ever gap between trust in business and government since we began this study in 2001.
There are many cynics who question the value of participation in the World Economic Forum. Here is why they are wrong.