As a key channel in any social media strategy, Instagram allows you to create an engaged audience through visual content. Building your unique Instagram community is not instantaneous, but is achievable through thorough planning and careful application.
“Ad fatigue” is a real issue for communicators and marketers, especially for those whose objectives are beyond general awareness and seek action or conversion. After an individual is exposed to an ad more than a couple of times, it becomes less effective with each repetition.
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Edelman Digital provides insight on the latest news and trends in digital and social media. This week, read about Pinterest and YouTube's new features.
In a world that’s becoming more social by the second, it’s imperative for brands to optimize their social channels via community management. Like social media marketing as a whole, it’s not an exact science.
In the days leading up to Super Bowl 51 in Houston, the NFL and the local host committee put on a fan extravaganza like no other – over 12 acres of NFL history, game experiences and brand activations.
Twitter announces new ‘Explore’ tab to replace Moments, Instagram is testing multiple photos in one post and more social media news.
Since the 2017 U.S. presidential inauguration there have been swift policy decisions and an active news cycle. This leaves Canadian brands with the decision of when and how to comment on policies.
It is predicted by numerous sources that there will be over 20 billion IoT devices by 2020. However, whilst all the hype and press have been firmly based in the consumer market, the more interesting and impactful area is within the world of business, industry and infrastructure.
Edelman Digital provides insight on the latest news and trends in digital and social media. This week, read about the launch of Facebook Stories and more.
As you formalize your data strategies for 2017, consider the following to help avoid common challenges in finding the truth in data.
The potential of Artificial Intelligence is grounded in machine learning and deep learning, or the ability for a program to test, self-correct and “learn” to respond in (what is perceived to be) “rational” or “cognitive” actions.
Edelman Digital provides insight on the latest news and trends in digital and social media. This week, more on Instagram Stories and new Snapchat releases.