Edelman Digital

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F8, #F82016

Facebook Messenger for Business: Six Ways Brands Can Use Chatbots

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Now with over 900 million monthly users, the Messenger Platform is a major step in the world of social to allow businesses to engage new and existing audiences in a one to one manner or at scale. Without going into too much detail, the new Messenger Platform will allow businesses and developers to build bots (chatbots and conversational apps).

Gen Z

5 Ways to Reach Generation Z

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Move over millennials – new kids are on the block and they are a force to be reckoned with. Often referred to as a “population tsunami,” Generation Z takes up more than a quarter of the American population, according to research by marketing firm Sparks & Honey. They are influencing trends, asserting their newfound voting […]

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