Edelman Digital

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Social media concept

The Forgotten Influencers

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Nowadays it seems that you can’t go five minutes without hearing, reading or talking about influencers in this industry. And for good reason, too.


The Importance of “Why” in Brand Storytelling

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In a world where technology has unlocked so many opportunities for brands to communicate with and learn from their consumers, it seems incomprehensible that some brands are focusing on bland product messages pushed out across a myriad of platforms where their audience may or may not be listening.

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