As a key channel in any social media strategy, Instagram allows you to create an engaged audience through visual content. Building your unique Instagram community is not instantaneous, but is achievable through thorough planning and careful application.
“Ad fatigue” is a real issue for communicators and marketers, especially for those whose objectives are beyond general awareness and seek action or conversion. After an individual is exposed to an ad more than a couple of times, it becomes less effective with each repetition.
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Tech in Asia is an industry conference and networking opportunity that brings the tech community together and this year more than 240 startups were on exhibit.
Today, less than half of the general population trusts CEOs – a critical trust gap that CEOs must work to overcome through more open and authentic communications.
“The Survival of The Giggest” was a presentation put on by Edelman Seattle discussing the emergence and success of the gig economy (a.k.a. the sharing economy).
We held a breakfast seminar to discuss blockchain technology, as well as its implications for financial services and, more specifically, financial communicators.
Edelman Digital provides insight on the latest news and trends in digital and social media. This week, read about Instagram's upcoming live video feature.
The Fast Company Innovation Festival is a four-day event focused on innovation and creativity, which gathers over 5,000 attendees at more than 125 events across New York City.
If you’ve come here looking for the latest thinking on virtual reality, drones and autonomous driving — you’ve come to the wrong place.
Edelman Digital provides insight on the latest news and trends in digital and social media. This week, read about Instagram's new features in Stories.
Email remains a marketing powerhouse even in 2016. This year, there will be over 2.6 billion email users worldwide; and by the end of 2020, that number is expected to top 3 billion.
Pinterest Announces New Ad Options Pinterest announced three new ad products: Promoted App Pins, which appear with an “install” action button, One-Tap Promoted Pins that allow users to be taken directly to the source of the content, and an expansion of the availability of their Promoted Video function. All of these ad options allow the […]