The digital landscape at the World Economic Forum is less predictable and provides a good benchmark each January for how communications and marketing have evolved.
It’s that time of year again when football teams compete for the attention of millions around the United States.
More Edelman Digital Posts
Edelman Digital provides insight on the latest news and trends in digital and social media. This week, read about Pinterest's new promoted video capability.
If you haven’t already considered exploring Facebook’s video broadcasting feature, you should.
Edelman Digital provides insight on the latest news and trends in digital and social media. This week, read about LinkedIn's shift to videos.
Few industries are changing as quickly as television, and with an explosion of original content providers (more than 400 scripted series in 2015 alone) it’s becoming increasingly difficult to capture an audience’s attention.
Last week, Instagram introduced Instagram Stories, which allows users to share photos and videos with a life span of no more than 24 hours.
When the Opening Ceremony officially kicks off the 2016 Summer Olympics today, the world will turn its eyes to Rio de Janeiro. And, to further engage with the event, it is estimated that three billion fans will also turn their eyes to the Internet.
When our client Savers was given the opportunity to purchase display advertising on Amazon, we found the breakthrough creative concept in the media itself.
A version of this post previously appeared on Edelman UK Magazine. The release of Pokémon Go has been huge. Users are overjoyed with the reinvention of a much loved franchise; and schadenfreude is rife amongst non-users and media with stories of explorers’ mishaps and missteps. We can be almost certain that tech providers who have […]
Edelman Digital provides insight on the latest news and trends in digital and social media. This week, read about Instagram's upcoming comment filters.
According to Nielsen, 32 million people go to at least one U.S. festival a year, traveling 903 miles on average to be there.