So this blog was triggered by a few things – some light weight and some more poignant but all of them share a common theme.
Graduates of the Edelman Immersion Program share words of wisdom for communications pros and those looking to succeed in this fast-paced and ever-changing environment.
More Edelman Engage Posts
32 years ago at the 1984 Summer Olympics in Los Angeles, Bruce Hayes, Edelman’s Managing Director of Healthcare in New York, and his teammates won Gold in the 4x200 meter freestyle relay.
Lisa Kimmell celebrated her 14th anniversary with Edelman yesterday. As most in the industry know, that is a lifetime in the agency world.
When you sit down with someone like Ben Boyd you get the sense that anything is possible if you set your mind to it. He radiates the ease of small town South Carolina where he grew up, and the wherewithal of someone born, bred and buried in New York City.
Loren Clifford and Ciara Moraski had the opportunity to travel to the South of France for World Wide Opportunities on Organic Farms organization (WWOOF) as part of the Edelman Escape program.
Edelman Vancouver launched into 48 hours of giving as a part of Edelman Canada’s corporate social responsibility program, The Little Give.
I attended my first Cannes Lions this year, by way of a global creativity contest at Edelman that I entered in a burst of creativity coinciding with a quiet weekend.
I never imagined that a month later I would actually be at the Cannes Lions International Festival of Creativity as a winner.
Cannes Lions is the most awe-inspiring show of creativity, and every year I am continually impressed by the astounding volume and quality of work.
For me, this is the Experience of Cannes, the Experience we create for our clients in our ideas and the Experiences we offer to their customers in what we execute.
Emotional storytelling has been the cornerstone of effective marketing for years. But as technology becomes increasingly hyper-immersive, consumers will become more and more difficult to reach and impress, and brands will need to rise to the occasion.