On May 18, Unilever’s* Dirt is Good Campaign will be hosting Outdoor Classroom Day, a global campaign to celebrate and inspire outdoor learning and play in schools.
Deven Nongbri returned to the Tohoku region of northern Japan and spend a week back in a village he lived in immediately after college. The only difference was that this time he was here to rebuild.
More Edelman Engage Posts
When you sit down with someone like Ben Boyd you get the sense that anything is possible if you set your mind to it. He radiates the ease of small town South Carolina where he grew up, and the wherewithal of someone born, bred and buried in New York City.
Loren Clifford and Ciara Moraski had the opportunity to travel to the South of France for World Wide Opportunities on Organic Farms organization (WWOOF) as part of the Edelman Escape program.
Edelman Vancouver launched into 48 hours of giving as a part of Edelman Canada’s corporate social responsibility program, The Little Give.
I attended my first Cannes Lions this year, by way of a global creativity contest at Edelman that I entered in a burst of creativity coinciding with a quiet weekend.
I never imagined that a month later I would actually be at the Cannes Lions International Festival of Creativity as a winner.
Cannes Lions is the most awe-inspiring show of creativity, and every year I am continually impressed by the astounding volume and quality of work.
For me, this is the Experience of Cannes, the Experience we create for our clients in our ideas and the Experiences we offer to their customers in what we execute.
Emotional storytelling has been the cornerstone of effective marketing for years. But as technology becomes increasingly hyper-immersive, consumers will become more and more difficult to reach and impress, and brands will need to rise to the occasion.
You guys, I’m exhausted. Four days of total immersion in a dizzying display of creativity, and now I’m supposed to sum it all up in a few words. I’ve snapped and scanned hundreds of case studies.
It was just a few weeks ago when I logged onto Facebook and clicked on a video that had been shared by six friends that morning, one of whom captioned it, "And now, some good news..." How could I resist?