Edelman Engage

Kolkata's New Market bazaar

A Tale of Two Indian Cities

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Pia Singh had the opportunity to travel to two cities in India to spend quality time with her extended family through the Edelman Escape program.

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Juan Salgueiro

A Day in the Life: Juan, Account Executive, Madrid

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What does Juan like best about his job? It's a toss-up between organizing international events with celebrities, addressing crisis situations, dealing with economic results, organizing press trips to exciting places and working with colleagues from other Edelman offices.

Social Media Entertainment

How ‘Socialtainment’ Advances Entertainment PR

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Not long ago we watched the Super Bowl or an episode of Seinfeld and looked forward to Monday morning quarterbacking and “water cooler” talk. Now the water cooler has turned digital, and fans are able to express their views in real time, as events unfold.


The Sweet Spot

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What's more important than the art of storytelling? The art of integration. With both, you’ve found the sweet spot.

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Millennials in the Workforce

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So how does a company like Edelman deal with a Millennial like me? I’ve identified five core components that my company excels at when it comes to managing Millennials – or at least this Millennial.


The World is Moving Towards Public Relations

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It is necessary, therefore, to broaden the scope of Public Relations, adding to it other skills: the ability to activate, the field of digital media, the language of design, the accuracy of measurement instruments and especially the culture of Branding.


Engaged Employees: A Win-Win?

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Today’s consumer not only wants to purchase quality products or services, but also demands more transparency and – our research reveals — would rather make purchasing decisions that he/she believes will impact society in a positive way.

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The Influence Tipping Point

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We are at a wonderful tipping point in the business of influence analytics. For the first time ever, sociology and technology are colliding enabling us to identify the influence type of an individual by the patterns of their online behaviour.

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