Moving to Brazil was a humbling experience. Navigating a new city. Learning a different language. Finding an apartment. These challenges are taken to an entirely new level when moving to a foreign country.
Follow the Fellows
Jaqueline Januzzi reflects on the evolution of the communications business in recent years while working in the United States.
More Follow the Fellows Posts
Media coverage about Brazil and the 2014 FIFA World Cup has not been kind to its host country. Here are some observations from within the country's borders.
Brands should focus on something that is far more telling of what they can do to impact audiences than past examples: consumer behavior.
While suspicion and distrust have recently grown on a geo-political level between the U.S. and China, the situation becomes more nuanced and complex when looking at it from a China perspective.
One of the most important elements of communication is how to influence people more efficiently.
What does the influx of new data generated by technologies such as contextual computing mean to market research professionals?
Stepping out of the airport, I instantly realised that Beijing is totally different to what I’d imagined and not at all like the image that we are constantly fed in the West.
Generation AAA stands for aspirational, affluent and ambitious. Comprised of Asian consumers ages 18-35, this population is at about 100 million strong.
Exceptional and effective client servicing is about the extra effort you put in to convert the relationship into a strong mutually beneficial partnership.
Understanding how today’s consumers navigate social media platforms is indispensable, and a big part of the strategic planning we develop for brands in our New York office.
As a Global Fellow from Vietnam, working in Chicago, I can see how the different cultures of the East and West influence online behaviors and strategies.