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Global Practices

Consumer, Personalization, Branding

Making It Personal

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Companies have taken steps to progress from personalisation to customisation (often on a mass level) to differentiate themselves from competitors – and more importantly to learn what makes their customer tick.

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Ten Lessons From Cannes

Ten Lessons From Cannes

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Michelle Hutton reflects on her week at this year’s Cannes Lions Festival of Creativity and was struck by how critical it is for us to be at the world’s leading creative event.

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