Companies have taken steps to progress from personalisation to customisation (often on a mass level) to differentiate themselves from competitors – and more importantly to learn what makes their customer tick.
In the last few quarters, we have seen forward-thinking companies completely revamp their earnings press release into an infographic. This points to a trend in visualizing financial reporting.
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The old adage “image is everything,” is especially important for today’s CEOs. The way a corporate leader presents themselves has a profound impact on how a company is viewed.
As Greece and its creditors reached a deal earlier today, we now need to look at the underlying challenges ahead for Greece in managing the public’s trust in financial services, innovation and regulation.
A few of Edelman’s Public Affairs experts across the different European member states share their perspectives on the recent developments surrounding a potential ‘Grexit'.
Once again, the Paris Air Show has come and gone. As so while the memory is still fresh, Philippe Polman writes a short list of things he wants to remember for next year’s show.
Edelman and the International Women’s Forum announced a global partnership to help advance executive women leadership around the world. Three Edelman colleagues share their biggest takeaways from their experience with the IWF and serving onsite in South Africa.
The hope of winning a Lion at Cannes turbo-charges our permission to create amazing work. We saw how anything is possible with the raft of campaigns that harnessed passions and moved opinions.
Michelle Hutton reflects on her week at this year’s Cannes Lions Festival of Creativity and was struck by how critical it is for us to be at the world’s leading creative event.
While there’s no one-size fits all formula to creating a healthy corporate culture, Edelman's Employee Engagement team provides four steps that we believe will help you get there.
Last week, Kym White attended the Cannes Health Lions Festival, and came away with some surprising insight on what it takes to win a Cannes Health Lion.
Here in my home base of Buenos Aires, we often find corporate communications departments embracing their first steps toward social responsibility outreach.