Global Practices

With her New York Times op-ed, Angelina Jolie joins a noble collection of prominent people who have used their own personal experience as a health alert and learning experience for others.

I was fortunate to attend TEDMED for the first time this year. I wasn’t sure what to expect but I can assure you it was unlike any other medical or health conference I’ve attended in my 25-year career.

Brand reinvention may be harder than brand invention. Just ask recently revised brands. Or Superman.

My TEDMED experience gave me a renewed appreciation for the power of the person in stories, and also in how we approach and solve for some of our greatest medical challenges.

I outline five personal conclusions I have reached regarding responsible and accurate disaster communications.

The cluster of four attributes Edelman calls the “Engagement” cluster warrants the attention of every business because it includes the behaviors that stakeholders say are among the most important to deepening their trust.

Could Enrico Letta, Italy's Premier-designate, provide a template for government and public figures to communicate with weary European citizens?

It was the people I had never heard of who really stuck with me – people who are quietly doing important things because they identified the need and have the passion to recruit others to reach their goals.

Here are three important risk-management principles that can make all the difference in successfully navigating a security breach and preserving the trust placed in your organization.

Nowadays, brand purpose is as critical to the business as is strategic management of its relationships.