You don’t have to look far to find gamification in your daily life. Brands and companies are tapping into our primitive need for competition and recognition to capture our attention.
The Chicago American Marketing Association’s annual BrandSmart conference was full of informative, engaging content focused on educating marketers to better navigate the new brand journey.
More Global Practices Posts
The 2012 Edelman Trust Barometer is the 12th annual survey of trust and credibility on institutions, spokespeople and timely challenges facing leaders.
The 2012 Edelman Trust Barometer measures attitudes about the state of trust in business, government, NGOs, and media across 25 countries.
Richard Edelman outlines the path forward for business - a mix of continuing to do the basics well while also adopting a broader, societal view.
As government officials and CEOs become less a source of trusted information, people are once again turning to their peers.
Throughout the world, people blamed their governments—more than any other institution—for the financial and political crises they endured in 2011.