Peri Orbus

Trust and the CEO

What it Will Really Take to Rebuild Our Trust in CEOs

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The fact that executives at top companies have been publicly vocal about a societal issue signals a seismic shift in the role business leaders are hoping to play over public policy. They are looking to be agents of change, a trend that suggests the emergence of a new model of CEO leadership.

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Edelman's Sao Paulo team

Brazil is Not for Beginners

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One of the first impressions I had on this trip, my second visit here, is that while most are conscious that Brazil is feeling a slowdown in its economy, they are equally aware that they're in a better position than many.

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