Edelman’s first-ever Earned Brand U.S. Multicultural study focuses on examining how African-American and Latino consumers relate to their favorite brands, and what makes them become loyal customers and advocates for a brand.
Brands have grappled with media fragmentation and the resulting decline in advertising influence for a lot longer than the politicians.
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Our new survey, “University Reputations and the Public” is showing that while the challenges are real, the public isn’t necessarily questioning what universities are actually doing, or offering. Interestingly, the disconnect lies more with how universities are communicating what they are doing.
The EDELMAN CLOVERLEAF™ framework is an asset that helps guide our thinking here. It is the firm’s holistic point of view on the evolving media and content landscape.
Our digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
At The Washington Post’s 2015 inGENuitY Millennial Entrepreneur Summit held last week in Washington, D.C., Senator Penny Pritzker said, “Taking risks should be valued and nurtured because it allows us to be innovative.” Sitting in the audience as both a millennial and budding communications marketer, I couldn’t have agreed more.
The Edelman Global Consumer group has collaborated on a new series of trend reports called Edelman’s Cultural Connections. In this report we focus on three Southeast Asian countries: Singapore, Vietnam and Malaysia.
Edelman Chicago hosted its first Wellness Salon to take a deeper look at the opportunities companies and brands have to play a role in helping consumers achieve a sense of well-being at all ages.
Richard Edelman recently presented our Earned Brand findings to an audience of more than 65 marketing and communications executives across health, financial services, consumer packaged goods, media and other industries in Chicago.
Last week was an inflection point in the Democratic presidential race. Hillary Clinton stabilized and strengthened her position, at least within the party, at the Democratic Debate in Las Vegas.
As strange as it may seem, there was a time when people reached for the yellow pages and contacted a company when they needed to solve a problem. Now people spend longer online, and get information from each other, before contacting vendors.
When it comes to entertainment content, consumers now put equal trust in traditional content creators, online streaming platforms AND the brands they buy from.