We are entering an era when you can look into someone’s shopping cart and ascertain his or her ideological positions based on the brands you see there.
Everything around us started off as an idea — as a concept, thought or suggestion. Ideas are the building blocks of our world and reality.
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The 2016 Edelman Trust Barometer Canadian data revealed trust in all of Canada’s institutions is on a sharp incline, driven primarily by the informed public.
While it may be true, as historian David Boorstin said, “time makes heroes but dissolves celebrities,” it’s also clear that compelling stories told by powerful storytellers have the opportunity to unite or divide.
Do consumers still care about privacy and how their information is being used in the digital economy? That’s what Pew’s recently published Privacy and Information Sharing study seeks to answer.
As a leading communications marketing agency, media relations is critical to everything we do here at Edelman. It is our job to be keenly aware of the ever-evolving media landscape and stay ahead of the trends.
Each year, we ask people all over the world how much they trust institutions, specifically government, business, the media and NGOs. We call it the Edelman TRUST BAROMETER and, in effect, it tells a story of how we all see the world.
After years of speculation and iterations of bulky, low-quality technologies, the era of consumer-ready virtual reality is upon us, with augmented reality following closely behind.
Employees Hold the Keys to Business Performance and Reputation Building… But Are Companies Listening?
This year’s 2016 Edelman Trust Barometer gives us a clear and compelling business case for the power of employees as advocates.
While Mobile is Driving Web Access Across Latin America, Trust and Confidence are the Keys to Real Digital Inclusion
If mobile telephony can be cited as an example, technology is literally transforming lives across Latin America.
In the 2016 Edelman Trust Barometer, we begin to explore implications for marketers in a world where the least trusting segment of the population is the most influential when it comes to purchase decisions.
2016 is going to be a very big year for Virtual Reality. Why now? Because there are hundreds of companies betting big on the consumer VR market since all signs point to excitement.