Despite advances in technology, one overriding theme emerging from the Fortune Brainstorm HEALTH conference was a stark reminder that technology is not the solution to all that ails us.
When you take a step back, the essence of their go-to-market strategy of the Fyre Festival really wasn’t all that flawed.
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In a divided world where there are significant gaps in trust between leadership and the mass population, business leaders must embrace a new approach, one that revolves around action, values, employee advocacy and engagement.
Two dynamics will loom large over Wednesday’s ‘Transformation of Energy’ session at the World Economic Forum: the oil price’s relentless slide to recent 12-year lows and November’s COP21 deal in Paris where political leaders surprised many with their determination to agree climate targets.
The 2016 Edelman Trust Barometer introduces a new model of influence designed to build trust and, through that trust, to bridge the divide between those with influence and those with authority.
Our new survey, “University Reputations and the Public” is showing that while the challenges are real, the public isn’t necessarily questioning what universities are actually doing, or offering. Interestingly, the disconnect lies more with how universities are communicating what they are doing.
The EDELMAN CLOVERLEAF™ framework is an asset that helps guide our thinking here. It is the firm’s holistic point of view on the evolving media and content landscape.
Our digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
At The Washington Post’s 2015 inGENuitY Millennial Entrepreneur Summit held last week in Washington, D.C., Senator Penny Pritzker said, “Taking risks should be valued and nurtured because it allows us to be innovative.” Sitting in the audience as both a millennial and budding communications marketer, I couldn’t have agreed more.
The Edelman Global Consumer group has collaborated on a new series of trend reports called Edelman’s Cultural Connections. In this report we focus on three Southeast Asian countries: Singapore, Vietnam and Malaysia.
Edelman Chicago hosted its first Wellness Salon to take a deeper look at the opportunities companies and brands have to play a role in helping consumers achieve a sense of well-being at all ages.
Richard Edelman recently presented our Earned Brand findings to an audience of more than 65 marketing and communications executives across health, financial services, consumer packaged goods, media and other industries in Chicago.