Research Insight

More Research Insight Posts

Leadership in a Divided World

A New “Business as Usual”

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In a divided world where there are significant gaps in trust between leadership and the mass population, business leaders must embrace a new approach, one that revolves around action, values, employee advocacy and engagement.

Energy Sector

Resetting Communications on Energy

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Two dynamics will loom large over Wednesday’s ‘Transformation of Energy’ session at the World Economic Forum: the oil price’s relentless slide to recent 12-year lows and November’s COP21 deal in Paris where political leaders surprised many with their determination to agree climate targets.

Inversion of Influence

The Inversion of Influence

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The 2016 Edelman Trust Barometer introduces a new model of influence designed to build trust and, through that trust, to bridge the divide between those with influence and those with authority.

2015 Univ Reputations and the Public_Edelman

University Reputations: The Truths Are Not All Self-Evident

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Our new survey, “University Reputations and the Public” is showing that while the challenges are real, the public isn’t necessarily questioning what universities are actually doing, or offering. Interestingly, the disconnect lies more with how universities are communicating what they are doing.

ingenuity summit

Tapping Into inGENuitY With Communications Marketing

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At The Washington Post’s 2015 inGENuitY Millennial Entrepreneur Summit held last week in Washington, D.C., Senator Penny Pritzker said, “Taking risks should be valued and nurtured because it allows us to be innovative.” Sitting in the audience as both a millennial and budding communications marketer, I couldn’t have agreed more.

Cultural Connections

Cultural Connections: Southeast Asia

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The Edelman Global Consumer group has collaborated on a new series of trend reports called Edelman’s Cultural Connections. In this report we focus on three Southeast Asian countries: Singapore, Vietnam and Malaysia.

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