Research Insight

More Research Insight Posts


Less Skin in the Game

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Enthusiasm for this year’s presidential election is lower than it was in 2008, says Emily Hunt. With the debates now done, attention turns to energizing a less engaged electorate.

Spotlight Moments for Athletes and Marketers

Insights: Summer Games Edition

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Olympic sponsors and athletes alike are jumping on this bandwagon for the 2012 Olympic Games, which has earned the title of the first ever “Socialympics.” With millions watching, the pressure to deliver doesn’t just fall on the athletes, but on marketers as well. Who’s keeping up with demand and who can’t take the heat? Our results may surprise you.

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