Edelman’s first-ever Earned Brand U.S. Multicultural study focuses on examining how African-American and Latino consumers relate to their favorite brands, and what makes them become loyal customers and advocates for a brand.
Brands have grappled with media fragmentation and the resulting decline in advertising influence for a lot longer than the politicians.
More Research Insight Posts
Enthusiasm for this year’s presidential election is lower than it was in 2008, says Emily Hunt. With the debates now done, attention turns to energizing a less engaged electorate.
The Romney camp missed a chance to permanently win more female voters with their post-debate clarifications this week, says Edelman Berland’s Emily Hunt.
The London 2012 Olympic Games have come to an end, but we’ve still got one final awards ceremony left before we wrap up our coverage of the first ever “Socialympics.” Take a look at our infographic to see who took home the gold, silver and bronze.
Olympic sponsors and athletes alike are jumping on this bandwagon for the 2012 Olympic Games, which has earned the title of the first ever “Socialympics.” With millions watching, the pressure to deliver doesn’t just fall on the athletes, but on marketers as well. Who’s keeping up with demand and who can’t take the heat? Our results may surprise you.
This infographic presents some of the data from the latest Field to Fork survey, which explores how consumers view the issues surrounding the U.S. supply chain.
Fresh Insights Into Modern Moms: With Mother's Day right around the corner, we’ve spent some time finding out who moms really are – and the results just might surprise you.