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Research Insight

Trust in Healthcare

Trust in Healthcare: Making Progress

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Trust in healthcare, as well as in all five subsectors of healthcare we study, is actually on the rise, gaining momentum from last year and reversing a backwards trend we saw last year for pharma (globally and in the U.S.) and biotech (in the U.S. only).

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Spotlight Moments for Athletes and Marketers

Insights: Summer Games Edition

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Olympic sponsors and athletes alike are jumping on this bandwagon for the 2012 Olympic Games, which has earned the title of the first ever “Socialympics.” With millions watching, the pressure to deliver doesn’t just fall on the athletes, but on marketers as well. Who’s keeping up with demand and who can’t take the heat? Our results may surprise you.

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