Every financial services company understands the importance of trust, yet some do a better job than others embracing it.
Trust in healthcare, as well as in all five subsectors of healthcare we study, is actually on the rise, gaining momentum from last year and reversing a backwards trend we saw last year for pharma (globally and in the U.S.) and biotech (in the U.S. only).
More Research Insight Posts
Even when it is just an imagined conversation, trust is hard, it is important, and it is something we must build and nurture. Here is hoping for a rebuild in 2017.
As a nation, Australia prides itself on a healthy skepticism of authority, a dynamic that reflects tumultuous political play in recent years, with five different leaders so far this decade.
The further decline in trust in Hong Kong for all four of the institutions surveyed by the 2017 Edelman Trust Barometer, with NGOs still fairing best, hardly paints a rosy picture.
Over 70 companies representing all sectors and market capitalization ranges participated in the online survey and our subsequent follow-up discussions.
We have become accustomed to seeing Malaysian trust levels dip year after year. However, this trend is not peculiar to just Malaysia.
Globally, the South African government is least trusted by its people, with only 15 percent of citizens affirming their trust in government, according to the 2017 Edelman Trust Barometer.
While Canadians like to think we are immune to the global lack of trust in institutions, the 2017 Edelman Trust Barometer reveals that Canada is at a trust tipping point.
Many of the companies feel ill-prepared to respond to these tail risk scenarios, as the likelihood of these risks outweighed general preparedness for them.
As we face this new normal, can an activist brand be the people’s champion in a ‘trust in crisis’ world?
For the second year running among the informed publics, Singapore is the fifth most Trusted nation as measured by the 2017 Edelman Trust Barometer Index, although the nation drops one point. India and China continue to maintain their lead over Singapore in the Index.