Edelman’s first-ever Earned Brand U.S. Multicultural study focuses on examining how African-American and Latino consumers relate to their favorite brands, and what makes them become loyal customers and advocates for a brand.
Brands have grappled with media fragmentation and the resulting decline in advertising influence for a lot longer than the politicians.
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Just over 18 months ago, the Web Summit announced it was leaving the Emerald Isle and relocating to Lisbon. This saw an enormous event take place in 2016.
As Internet-based communication has become used more often and by more people, we have found ourselves in the paradoxical circumstance of more information arguably leading to less understanding.
Even when it is just an imagined conversation, trust is hard, it is important, and it is something we must build and nurture. Here is hoping for a rebuild in 2017.
As a nation, Australia prides itself on a healthy skepticism of authority, a dynamic that reflects tumultuous political play in recent years, with five different leaders so far this decade.
The further decline in trust in Hong Kong for all four of the institutions surveyed by the 2017 Edelman Trust Barometer, with NGOs still fairing best, hardly paints a rosy picture.
Over 70 companies representing all sectors and market capitalization ranges participated in the online survey and our subsequent follow-up discussions.
We have become accustomed to seeing Malaysian trust levels dip year after year. However, this trend is not peculiar to just Malaysia.
Globally, the South African government is least trusted by its people, with only 15 percent of citizens affirming their trust in government, according to the 2017 Edelman Trust Barometer.
While Canadians like to think we are immune to the global lack of trust in institutions, the 2017 Edelman Trust Barometer reveals that Canada is at a trust tipping point.
Many of the companies feel ill-prepared to respond to these tail risk scenarios, as the likelihood of these risks outweighed general preparedness for them.