Edelman’s first-ever Earned Brand U.S. Multicultural study focuses on examining how African-American and Latino consumers relate to their favorite brands, and what makes them become loyal customers and advocates for a brand.
Brands have grappled with media fragmentation and the resulting decline in advertising influence for a lot longer than the politicians.
More Research Insight Posts
Three major inversions are brewing in plain sight that, if fully mastered, will make it easier for brands to be relevant. Fortunately for marketers, others have left clues.
This year’s Kennedy Forum Annual meeting in Chicago kicked off with a gathering of CEOs and business executives from across the nation, to explore the vital role of the employer and workplace in addressing mental health and addiction.
Our industry plays an important role in telling powerfully emotive stories that allow businesses to rise to the challenges faced in Europe.
Richard Edelman delivered this speech on December 5, 2016 to the American Marketing Association 2016 Symposium for the Marketing of Higher Education.
We live in a world of growing and extended expectations for brands. Six in 10 citizens believe doing good should be part of a brand’s DNA, beyond its everyday business and best operations practices.
Matthew Vander Laan recently participated in a Chicagoland Chamber of Commerce panel discussion on “Pro-Business, Pro-Chicago” for mid-market businesses.
Marketing used to be simple: Attention, Interest, Desire, Memory, Action. The more we advertised, the more awareness and liking we gained, which eventually resulted in sales.
As the unimaginable becomes all too imaginable, and the shock sinks in, questions about the election of the 45th President of the U.S. jump to the here and now.
Through meetings with brands that have earned local relevance while staying true to their global DNA, Cornelia Kunze left India with five key learnings.
As Edelman’s 2016 Earned Brand study shows, people love brands the way squirrels love nuts. In other words: a whole lot.