We are entering an era when you can look into someone’s shopping cart and ascertain his or her ideological positions based on the brands you see there.
Everything around us started off as an idea — as a concept, thought or suggestion. Ideas are the building blocks of our world and reality.
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Globally, the South African government is least trusted by its people, with only 15 percent of citizens affirming their trust in government, according to the 2017 Edelman Trust Barometer.
While Canadians like to think we are immune to the global lack of trust in institutions, the 2017 Edelman Trust Barometer reveals that Canada is at a trust tipping point.
Many of the companies feel ill-prepared to respond to these tail risk scenarios, as the likelihood of these risks outweighed general preparedness for them.
As we face this new normal, can an activist brand be the people’s champion in a ‘trust in crisis’ world?
For the second year running among the informed publics, Singapore is the fifth most Trusted nation as measured by the 2017 Edelman Trust Barometer Index, although the nation drops one point. India and China continue to maintain their lead over Singapore in the Index.
Distrust was truly one of the hottest topics of 2016, and trust in the government dropped from the already low 2016 figure of 35 percent to 28 percent.
We have heard of the enigma that is Indonesia, of its collectivist and protectionist mind-set, and the sense of unity and multiculturalism that renders this nation at once beguiling yet misinterpreted.
How has trust in Japan changed over the past year? Is the fear we see in many parts of the world also applicable to Japan?
The 2017 Edelman Trust Barometer revealed an implosion of trust, with CEO credibility bottoming out and trust in business falling. Yet despite this widespread cynicism, there’s hope and opportunity to build trust from the inside out, starting with employees.
What was once the sole domain of a truly unique breed of enthusiasts has become a high-interest topic among influencers. And, most certainly, the World Economic Forum at Davos has noticed.