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Research Insight

Trust in Healthcare

Trust in Healthcare: Making Progress

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Trust in healthcare, as well as in all five subsectors of healthcare we study, is actually on the rise, gaining momentum from last year and reversing a backwards trend we saw last year for pharma (globally and in the U.S.) and biotech (in the U.S. only).

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Is Measurement Keeping Up?

When Brands Take A Stand

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We live in a world of growing and extended expectations for brands. Six in 10 citizens believe doing good should be part of a brand’s DNA, beyond its everyday business and best operations practices.

Measurement

Is Measurement Keeping Up?

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Marketing used to be simple: Attention, Interest, Desire, Memory, Action. The more we advertised, the more awareness and liking we gained, which eventually resulted in sales.

Thank you, Brands

Thank You, Brands

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As Edelman’s 2016 Earned Brand study shows, people love brands the way squirrels love nuts. In other words: a whole lot.

Edelman Brand Relationship Index

Why Brand Relationships Matter

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It’s not just about purchase. More and more, marketers are focusing on an increasingly important form of brand equity: the strength of the relationship a brand has with its consumers.

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