Despite advances in technology, one overriding theme emerging from the Fortune Brainstorm HEALTH conference was a stark reminder that technology is not the solution to all that ails us.
When you take a step back, the essence of their go-to-market strategy of the Fyre Festival really wasn’t all that flawed.
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As the unimaginable becomes all too imaginable, and the shock sinks in, questions about the election of the 45th President of the U.S. jump to the here and now.
Through meetings with brands that have earned local relevance while staying true to their global DNA, Cornelia Kunze left India with five key learnings.
As Edelman’s 2016 Earned Brand study shows, people love brands the way squirrels love nuts. In other words: a whole lot.
So what is it about some brands that allows them to create such a strong bond? We asked 13,000 consumers around the world what it is that makes their favorite brand special to them.
It’s not just about purchase. More and more, marketers are focusing on an increasingly important form of brand equity: the strength of the relationship a brand has with its consumers.
This group has one of the toughest jobs in Brazil’s boardrooms today. Selling products and building companies are never easy, but I can only begin to imagine the uphill battle Brazil’s top communicators and marketers face as the audience you target remains constantly overwhelmed by a persistent drum beat of bad news.
At Government House in Canberra, the Governor-General of Australia Sir Peter Cosgrove swore in the new ministry led by Prime Minister Malcolm Turnbull.
It's only when some time has passed that one really gets perspective on what the week held for us. We hosted over 100 people at several events.
There is no magic formula to building trust among food and beverage industry stakeholders, but there are actions individual companies and organizations can take to establish and maintain trust in this environment.
Today, at its best, public affairs delivers an integrated, and complex understanding of issues that impact society through multi-stakeholder conversations.