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Edelman Brand Relationship Index

Why Brand Relationships Matter

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It’s not just about purchase. More and more, marketers are focusing on an increasingly important form of brand equity: the strength of the relationship a brand has with its consumers.

ABERJE Speech – A Roadmap For Brazil

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This group has one of the toughest jobs in Brazil’s boardrooms today. Selling products and building companies are never easy, but I can only begin to imagine the uphill battle Brazil’s top communicators and marketers face as the audience you target remains constantly overwhelmed by a persistent drum beat of bad news.

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