We are entering an era when you can look into someone’s shopping cart and ascertain his or her ideological positions based on the brands you see there.
Everything around us started off as an idea — as a concept, thought or suggestion. Ideas are the building blocks of our world and reality.
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When historians look back on the last 100 years, distinct chapters will emerge. Peace. War. Dislocation. Prosperity. As we live history, of course, each chapter ineluctably leads to the next.
The 2017 Edelman Trust Barometer findings present important tea leaves for business this year.
The global Trust Index fell three points in the last year, the steepest decline we have ever documented.
Three major inversions are brewing in plain sight that, if fully mastered, will make it easier for brands to be relevant. Fortunately for marketers, others have left clues.
This year’s Kennedy Forum Annual meeting in Chicago kicked off with a gathering of CEOs and business executives from across the nation, to explore the vital role of the employer and workplace in addressing mental health and addiction.
Our industry plays an important role in telling powerfully emotive stories that allow businesses to rise to the challenges faced in Europe.
Richard Edelman delivered this speech on December 5, 2016 to the American Marketing Association 2016 Symposium for the Marketing of Higher Education.
We live in a world of growing and extended expectations for brands. Six in 10 citizens believe doing good should be part of a brand’s DNA, beyond its everyday business and best operations practices.
Matthew Vander Laan recently participated in a Chicagoland Chamber of Commerce panel discussion on “Pro-Business, Pro-Chicago” for mid-market businesses.
Marketing used to be simple: Attention, Interest, Desire, Memory, Action. The more we advertised, the more awareness and liking we gained, which eventually resulted in sales.