Edelman’s first-ever Earned Brand U.S. Multicultural study focuses on examining how African-American and Latino consumers relate to their favorite brands, and what makes them become loyal customers and advocates for a brand.
Brands have grappled with media fragmentation and the resulting decline in advertising influence for a lot longer than the politicians.
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So what is it about some brands that allows them to create such a strong bond? We asked 13,000 consumers around the world what it is that makes their favorite brand special to them.
It’s not just about purchase. More and more, marketers are focusing on an increasingly important form of brand equity: the strength of the relationship a brand has with its consumers.
This group has one of the toughest jobs in Brazil’s boardrooms today. Selling products and building companies are never easy, but I can only begin to imagine the uphill battle Brazil’s top communicators and marketers face as the audience you target remains constantly overwhelmed by a persistent drum beat of bad news.
At Government House in Canberra, the Governor-General of Australia Sir Peter Cosgrove swore in the new ministry led by Prime Minister Malcolm Turnbull.
It's only when some time has passed that one really gets perspective on what the week held for us. We hosted over 100 people at several events.
There is no magic formula to building trust among food and beverage industry stakeholders, but there are actions individual companies and organizations can take to establish and maintain trust in this environment.
Today, at its best, public affairs delivers an integrated, and complex understanding of issues that impact society through multi-stakeholder conversations.
New research reveals misconceptions about veterans that can keep them from securing jobs, impact their well-being .
A data driven study into privacy, prediction and personalisation by Edelman & The University of Cambridge Psychometrics Centre
As the Cannes Lions International Festival of Creativity ends for another year, and we head back to our offices around the globe, here are my top 10 themes from 2016: