Today Edelman takes an important next step in our Global Women’s Executive Network (GWEN) initiative in the Asia Pacific, Middle East & Africa (APACMEA) region.
I have just finished chairing the PR Jury at the 2014 Spikes Asia awards in Singapore and I can reveal that… Japan is the new Australia! Well, it is in terms of creative entries and breakthrough campaigns.
More SixtySecondView Posts
We have witnessed a curious anomaly: Trust in media in some countries where the government controlled that media was often higher than countries where media was traditionally thought of as “free.”
The Singapore results of the 2014 Edelman Trust Barometer show big in a nation where government and business have been credited with the nation's near miraculous one generation rise.
Overall, trust in the regions has gone up marginally this year, though that was largely driven by a noticeable increase in trust in NGOs.
In China, people feel much freer to express themselves online because Chinese society is, on the whole, much more socially constrained than the west.
The best of the PR and advertising industry has changed a lot over the last few years and will continue to do so, and I expect both types of agencies will continue to learn from each other.
Without active engagement programs, ambitious and expansionist companies from emerging markets will pay a significant premium trying to establish commercial partnerships, buy businesses or sell their products and services in the developed world.
At the annual meeting of the Public Relations Institute of New Zealand, I was asked to address global trends and where I felt the PR industry was heading.
A city without a centre is a very odd thing, but this one has certainly not lost its heart.
Last week I was a judge at the Asian Marketing Effectiveness Awards, a sort of AP Cannes I guess, and I was in equal parts encouraged and dismayed for the PR industry.
Today is a big one for our firm and we look forward to contributing to the success and development of our industry in Africa and, of course, learning a few new things ourselves along the way.