Service and Product

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It has become apparent that agencies need to act like product companies as well as service companies and that being both raises new challenges.

David Brain NZ Trust

Kiwis and Trust

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Kiwis are not that egalitarian and are positively “European” in matters of Trust, according to the first-ever Edelman Trust Barometer results for New Zealand announced in partnership with our New Zealand affiliate Acumen Republic.

More SixtySecondView Posts



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My initial reaction to the Sharapova drug test failure on Facebook was pretty negative. I guess “beauty” in crisis communications is sometimes in the “eye of the beholder.” But how did all of this play out? I thought I would run some numbers on it.

logic be damned

Logic Be Damned

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Sometimes it seems we are surrounded by rational empiricists vainly trying to predict the movements of herd animals.

David Brain

PR in 2016

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That’s the next stage of the journey for the smarter social and digital PR agencies and their clients. Here are a few predictions for the year ahead.


Spikes Asia Awards 2014

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I have just finished chairing the PR Jury at the 2014 Spikes Asia awards in Singapore and I can reveal that… Japan is the new Australia! Well, it is in terms of creative entries and breakthrough campaigns.

Freedom of the Press

Freedom of the Press and Trust in Media

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We have witnessed a curious anomaly: Trust in media in some countries where the government controlled that media was often higher than countries where media was traditionally thought of as “free.”

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