It has become apparent that agencies need to act like product companies as well as service companies and that being both raises new challenges.
Kiwis are not that egalitarian and are positively “European” in matters of Trust, according to the first-ever Edelman Trust Barometer results for New Zealand announced in partnership with our New Zealand affiliate Acumen Republic.
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My initial reaction to the Sharapova drug test failure on Facebook was pretty negative. I guess “beauty” in crisis communications is sometimes in the “eye of the beholder.” But how did all of this play out? I thought I would run some numbers on it.
Sometimes it seems we are surrounded by rational empiricists vainly trying to predict the movements of herd animals.
Trust in the four institutions of business, government, media and NGOs is up around the world, but it is only the developing economies of Asia and the Middle East that can feel good about that.
That’s the next stage of the journey for the smarter social and digital PR agencies and their clients. Here are a few predictions for the year ahead.
APACMEA has both the lowest score of trust in business (South Korea) and the three highest (UAE, Indonesia and India).
Today Edelman takes an important next step in our Global Women’s Executive Network (GWEN) initiative in the Asia Pacific, Middle East & Africa (APACMEA) region.
I have just finished chairing the PR Jury at the 2014 Spikes Asia awards in Singapore and I can reveal that… Japan is the new Australia! Well, it is in terms of creative entries and breakthrough campaigns.
We have witnessed a curious anomaly: Trust in media in some countries where the government controlled that media was often higher than countries where media was traditionally thought of as “free.”
The Singapore results of the 2014 Edelman Trust Barometer show big in a nation where government and business have been credited with the nation's near miraculous one generation rise.
Overall, trust in the regions has gone up marginally this year, though that was largely driven by a noticeable increase in trust in NGOs.