Last week I was a judge at the Asian Marketing Effectiveness Awards, a sort of AP Cannes I guess, and I was in equal parts encouraged and dismayed for the PR industry.
Today is a big one for our firm and we look forward to contributing to the success and development of our industry in Africa and, of course, learning a few new things ourselves along the way.
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The mandate that NGOs once had in Indonesia will potentially deteriorate or even be revoked if they do not offer new ways of doing things, by stakeholders who feel they can now take matters into their own hands.
Indonesian physicians are turning to the internet to empower patients with information while also using the internet to strengthen their professional network. These are amongst the most striking findings of the Edelman Indonesia healthcare provider survey.
We are now publishing these films because as we have shown them to clients and colleagues, they have sparked comments and reminiscences that have deepened our appreciation of what this generation has been through. We hope that in their publication they continue to do that.
Trust is the foundation of corporate and brand reputation and in every culture and language there is a word or a phrase that conveys a remarkably consistent meaning. I hope that this taste of some of the differences that exist in the trust profiles of countries in the region encourages you to read the essays in the enclosed booklet.
Any firm that loses a founder will mourn his passing and look to his legacy and re-visit his teachings. But few founders have the same effect on their whole industry.
Today we have announced some changes to our regional business alignment. Effective July 1st next year, Edelman Middle East & Africa will be combined with our Asia Pacific rather than our European business.
Today is a big day for our market leading Indonesia business. They are re-branding to Edelman and celebrating 20 years of doing brilliant work.
Rarely do PR agencies succeed in attracting senior mainstream digital talent (outside of the U.S. at least), but we have tricked Gavin into joining us. Here is the announcement complete with a 'Gavinographic' on Gavin's digital do's and don'ts.
Our business in India just got bigger and more creative. Edelman India today announced the complete acquisition of Cream Events Pvt. Ltd. to strengthen the firm’s experiential marketing capabilities.
One of Japan’s best is joining us. Edelman today announced the hiring of Deborah Hayden as regional director, Capital Markets and M&A practice, Asia Pacific, and acting director, Corporate practice, Japan, effective immediately.