More SixtySecondView Posts


Lucky is a State of Mind

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I am an Australian male born in the 70s. A proud dad of two boys, Rupert and Harvey. And happily married to a fabulous lady called Carly.


Rosé Schmosé: The PR Industry at Cannes

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My social feed is already jammed with pictures and links to the Cannes Lions Festival of Creativity and I am more than a little envious of those there and cursing a travel and budget schedule that keeps me away.


Creatives in the Boardroom

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A couple of weeks ago in our London office, I was shown a creative campaign about to be pitched to a client. It was perfect in that annoying “I wish I had been part of that” sort of way.


Service and Product

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It has become apparent that agencies need to act like product companies as well as service companies and that being both raises new challenges.

David Brain NZ Trust

Kiwis and Trust

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Kiwis are not that egalitarian and are positively “European” in matters of Trust, according to the first-ever Edelman Trust Barometer results for New Zealand announced in partnership with our New Zealand affiliate Acumen Republic.



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My initial reaction to the Sharapova drug test failure on Facebook was pretty negative. I guess “beauty” in crisis communications is sometimes in the “eye of the beholder.” But how did all of this play out? I thought I would run some numbers on it.

logic be damned

Logic Be Damned

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Sometimes it seems we are surrounded by rational empiricists vainly trying to predict the movements of herd animals.

David Brain

PR in 2016

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That’s the next stage of the journey for the smarter social and digital PR agencies and their clients. Here are a few predictions for the year ahead.

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