It has been a fabulous ride. But all good things must come to an end.
We have labelled this “the system is failing,” and its effects can most obviously be seen in the election of Donald Trump and the vote for Brexit.
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The best of the PR and advertising industry has changed a lot over the last few years and will continue to do so, and I expect both types of agencies will continue to learn from each other.
Without active engagement programs, ambitious and expansionist companies from emerging markets will pay a significant premium trying to establish commercial partnerships, buy businesses or sell their products and services in the developed world.
At the annual meeting of the Public Relations Institute of New Zealand, I was asked to address global trends and where I felt the PR industry was heading.
A city without a centre is a very odd thing, but this one has certainly not lost its heart.
Last week I was a judge at the Asian Marketing Effectiveness Awards, a sort of AP Cannes I guess, and I was in equal parts encouraged and dismayed for the PR industry.
Today is a big one for our firm and we look forward to contributing to the success and development of our industry in Africa and, of course, learning a few new things ourselves along the way.
The mandate that NGOs once had in Indonesia will potentially deteriorate or even be revoked if they do not offer new ways of doing things, by stakeholders who feel they can now take matters into their own hands.
Indonesian physicians are turning to the internet to empower patients with information while also using the internet to strengthen their professional network. These are amongst the most striking findings of the Edelman Indonesia healthcare provider survey.
We are now publishing these films because as we have shown them to clients and colleagues, they have sparked comments and reminiscences that have deepened our appreciation of what this generation has been through. We hope that in their publication they continue to do that.
Trust is the foundation of corporate and brand reputation and in every culture and language there is a word or a phrase that conveys a remarkably consistent meaning. I hope that this taste of some of the differences that exist in the trust profiles of countries in the region encourages you to read the essays in the enclosed booklet.