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Translating Trump

More Translating Trump Posts

White House

100 Days in the (Brand) Wilderness

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The first 100 days of President Trump’s administration has been a journey into uncharted territory for those in charge of carrying out his priorities. But how have other brands fared in this historic 100-day window?

Translating Trump

Interviews in the Age of Trump

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From now on, CEOs and executives must prepare for every interview with the expectation that they will be asked about President Trump’s leadership or his Administration’s latest policy.

Engage

To Engage or Not Engage? And How to do it Effectively

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While many companies make a conscious decision to stay above the fray and not comment on political issues publicly, recent actions like Trump’s executive order on immigration have left many companies thinking more about when, if and how to address these issues internally.

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