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Translating Trump

More Translating Trump Posts

Translating Trump

Interviews in the Age of Trump

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From now on, CEOs and executives must prepare for every interview with the expectation that they will be asked about President Trump’s leadership or his Administration’s latest policy.

Engage

To Engage or Not Engage? And How to do it Effectively

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While many companies make a conscious decision to stay above the fray and not comment on political issues publicly, recent actions like Trump’s executive order on immigration have left many companies thinking more about when, if and how to address these issues internally.

Twitter

Reputation Management in the Era of @realDonaldTrump: #NowWhat

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It’s 6 a.m. and before you’ve poured your first cup of coffee, your phone alerts you to a spike in activity on your company’s Twitter account. A really BIG spike. Then the phone rings. And rings, and rings. It’s your boss. Analysts. Media. Congratulations – @realDonaldTrump has just mentioned your company in one of his early morning missives.

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