From now on, CEOs and executives must prepare for every interview with the expectation that they will be asked about President Trump’s leadership or his Administration’s latest policy.
From the escalating hacking episodes by nation-states and calls to develop significant offensive cybersecurity capabilities, to combating cybercrime and improving critical infrastructure protection, there are no shortage of challenges facing the new administration.
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For brands to raise their level of readiness in an era where consumer activism becomes more commonplace — marketers must recognize the four key stages consumers experience in addition to the traditional funnel.
The newly inaugurated President Trump is famous for his love of Twitter and has single-handedly created the Twitter bully pulpit. So, what can we expect from an analog president in a digital age?
While many companies make a conscious decision to stay above the fray and not comment on political issues publicly, recent actions like Trump’s executive order on immigration have left many companies thinking more about when, if and how to address these issues internally.
Since taking office, President Trump has continued to focus a disproportionate level of attention on the manufacturing and industrial sector. No wonder: His repeated pledge to bring back good-paying American manufacturing jobs proved a winning message.
This week, President Trump’s proposed 20 percent tax on goods imported from Mexico served as the latest lesson in how this Administration intends to conduct business with its trading partners.
Despite bipartisan consensus that Trump’s controversial and unconventional campaign tactics would hinder his party on Election Day, the electorate’s support carried the Republican ticket to victory.
It’s 6 a.m. and before you’ve poured your first cup of coffee, your phone alerts you to a spike in activity on your company’s Twitter account. A really BIG spike. Then the phone rings. And rings, and rings. It’s your boss. Analysts. Media. Congratulations – @realDonaldTrump has just mentioned your company in one of his early morning missives.
As the automotive industry gathers in Detroit for the annual auto show, a collective shuddering can be heard.
After an election cycle in which energy and environmental issues were mostly sidelined, President-elect Donald Trump has sent clear signals about the direction of his energy and environmental policies with a handful of appointments that indicate a resurgence for the fossil fuel industry.
It is interesting, and even a bit ironic, that in an election where much was made of the “education gap” between voters with college degrees and those without, the actual subject of education has been largely absent from the issues list.