Effectively engaging the right media shapes investor opinion, protects reputations, improves understanding of business performance and informs overall financial markets.
Edelman has significant experience working with clients to identify and strategically engage with the right media and journalists in order to successfully deliver client messages to targeted audiences.
We provide counsel and hands-on support for media strategy through normal phases of business operation, as well as deliver critical support through special situations and transformational activities that capture intense media interest, including transactions, IPOs and spinoffs, activist situations and crises.
Our team includes former journalists and experienced financial communicators with deep relationships with editors, reporters, bloggers and commentators covering business, finance, markets, M&A deals and general investing. Our experience spans all publishing formats — print, online, broadcast and social — and all major financial centers worldwide.
Capital Markets Media Relations
We specialize in advising investment banks, brokerage firms, real estate finance companies, investment managers and organizations in global capital markets — including private equity firms, hedge funds and exchanges and proprietary trading firms. We forge meaningful relationships with capital markets media and in turn raise our clients’ profiles with their most important audiences.
Our team works closely with clients to leverage their intellectual capital and make their leadership, story and insights more prominent in the news and within the industry. Through the reach and resources of Edelman’s Corporate, Public Affairs and Digital practices, we help firms shape public opinion by identifying their assets and uncovering, defining and amplifying their authentic identity in ways that resonate with stakeholders and inspire support of their business mission. Our thought leadership platform capabilities include:
- Executive Platform Development: Creating core content that is differentiating, authentic and interwoven with an organization’s expertise, brand identity and external communications activities.
- Execution: Securing speaking, elite media, digital and direct-to-influencer opportunities that allow executives to advance core content with critical stakeholders.
- Counseling: Leveraging our knowledge of conferences, key media and influencer engagement best practices to prep executives for appearances, interviews and stakeholder meetings.
Executive Presence & Media Coaching
Edelman has extensive experience working with our clients’ spokespeople to ensure they are comfortable, on message and prepared to respond to reporters’ questions. We help our clients prepare key messages and talking points, offer senior-level coaching and provide interview techniques for broadcast and print. We make certain that executives are equipped to represent their organizations – and make the most of their media opportunities.
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|Rich Myers | Mike Geller||Jeff Zilka||Alex Simmons||Deborah Hayden|