Edelman is a pacesetter in industrial products, and services communications, recording 58 percent growth in 2001. Our experience spans all major industries, including automotive, aviation, chemicals, construction, energy/utilities, industrial products and transportation. Our industry-leading clients, such as Boeing, CNH, DuPont, Global, Ondeo/Nalco, Rustoleum and UPS, turn to Edelman to differentiate their firms, increase sales, drive market share, and enhance customer, supplier and employee loyalty - in short to build brands that are symbols of quality, reliability and assurance.
Today, rapid technology change, a widening sphere of media influence and more empowered buyers have expanded a company's key stakeholders, necessitating new relationships that extend beyond the inner circle of major customers and suppliers. To address this new dynamic, Edelman stimulates virtual communities of influence, engaging multiple categories of media, academia, industry associations, investors, financial and industry analysts, regulators and non-governmental organizations, all of whom shape opinion and buying behavior. Using a wide range of communications tools, we carry the company's value proposition into new market segments or geographies, deter competitive threats and enhance the company's value to potential acquisition suitors.
Only Edelman offers a full complement of award-winning communications resources - industrial public relations, advertising, direct mail, trade show programming, sales event coordination, technical communications - and matches it with a results-driven business methodology, Business Advantage Marketing, (BAM). BAM provides a solid foundation from which companies can assert their advantages, generate greater industry awareness, improve customer relationships, and strengthen sales performance.
