Once upon a time technology meant “computing” and mattered most to engineers, IT managers and the pocket protector set. Today technology is about “connecting.” To people, to ideas, to communities. At Edelman we understand the need to expertly communicate technical details to technologists, but more importantly we recognize that increasingly what matters most isn’t the technology itself, but how the technology helps people work and live better every day.
Serving the smart startup to the Fortune 500 powerhouse, our global network of professionals brings together the local, highly accountable relationship of an independent agency with the power, scale and scope of a leading Global firm. Our experience spans a wide range of technologies, from consumer electronics and e-commerce to enterprise and B2B based companies.
Understanding that news can rapidly impact multiple audiences, our programs leverage Edelman’s expertise across disciplines that include public affairs, corporate governance and investor relations. In addition, during this era of radical communications change, we have an unparalleled track record helping clients navigate the world of user generated content and digital discussion by creating digital forums and presenting subject matter that propel conversation both on- and off-line.
Our team of more than 300 technology specialists around the world is proud to be a part of our clients’ many successes. To note a few, we’re the agency that helped:
Launch the Apple iPod into stardom
Make Myspace.com “the place to be”
Elevate Orange as a telecom visionary
Illuminate First Solar’s solar energy systems
Craft a 3D perspective for the Autodesk brand
Give Scientific Atlanta a starring role in the connected home
Build Samsung a reputation with staying power
Cast the LED Industry as the light of the future
Turn Xbox into a living room sensation
Propel Palm into everyone’s hands
Whether it’s about delivering mind-blowing 3D renderings, solving complex systems integration problems, making it to a child’s soccer game on time, or addressing myriad other consumer and business needs, we connect clients and audiences with stories that underscore the “who” and the “why” that makes it all matter.
