Market Entry

Market Entry

Edelman PERISCOPE helps companies research, understand, enter and communicate in complex foreign markets. 

When entering a new market, failure is not an option. Smart targeting and a well-executed entry strategy are essential. Indeed, 11 nations are expected to constitute nearly 60 percent of global GDP growth by 2022, economists predict.

In this globalizing – not globalized – world, each market is unique and complicated. You must speak “the language” of your target market. Whether a market entry is a product launch, a complicated public affairs issue, a Greenfield or Brownfield investment, a crossborder transaction, a joint venture or an overseas export, we can provide support through counsel and consulting services, a proprietary research product or our four-step PERISCOPE process.

At its heart, PERISCOPE is a research, communications and stakeholder engagement offering that emphasizes truly understanding the entry country/market, mitigating risk, building trust and positioning the entry product, deal or offering. It is comprised of local and global resources: regional leads across Edelman’s 65 global offices; subject-matter experts; seasoned strategic counselors from government, academia, politics and media; and partners in cultural training, forecasting, finance and political risk management.

PERISCOPE typically begins by leveraging insights from quantitative or qualitative research – e.g. focus groups, traditional polling, in-depth interviews or market research online communities (MROCs), among others – to understand the market and its stakeholders. We then work with your business team to determine a strategy, map stakeholders, determine pre-entry engagement and finalize an entry plan. Initially, the work is housed in the Edelman office in the host country; eventually, responsibility shifts and is taken over by the Edelman office in the entry market. However, every entry is unique and each approach is tailored.

Successful Market Entry: Know Your Market, Build Trust, Engage Smartly

Edelman’s research, stakeholder engagement, trust-based approach, diverse offerings and global reach combined with local know-how help companies enter some of the world’s most promising markets.

For more information about our market entry capabilities, please contact Chris Hayes.

Contact us

Contact us

Edelman is interested in hearing from you. Please select your primary interest.