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Multicultural Engagement

As populations change, so too must the way that brands and companies communicate. For example, the 2010 U.S. Census report reveals that more than 85 percent of the growth in the U.S. population over the last 10 years comes from multicultural segments, growing at a faster rate than the rest of the population. Combined, African-American, Asian, Hispanic and LGBT communities have a purchasing power of more than $2 trillion.

We look at the rise in multicultural demographic numbers as an opportunity to fully deliver on genuine and effective public engagement. Organizations across every sector seeking to connect with stakeholder groups fundamentally benefit from holistic, intentional and innovative programming that addresses the needs and nuances of diverse communities.

In this new era of transparency, hyper connectivity and multiple spheres of shared influence, our approach to multicultural engagement delivers our clients increases in both audience reach and resonance to drive real impact.

To build new relationships with multicultural communities, our teams develop 360˚ programs strategically aligning our client initiatives with key community realities in an effort to purposefully fill a gap with relevant campaigns. Through our insights and programming, we help clients drive awareness and alignment with a brand, organization or issue.

Areas of focus include:

  • Corporate Communications
  • Grassroots Community Outreach
  • Health, Nutrition & Wellness
  • Integrated Marketing Communications
  • Issues & Reputation Management
  • Social Media Strategies
  • Non-profit/Philanthropy
  • Public Affairs

We have a proven track record of success in creating strategic, marketing communications programs for clients such as Microsoft, Xbox, Levi’s, Johnson & Johnson, LIVESTRONG, American Heart Association, Girl Scouts of America, Pepsi, Walmart, Time Warner Cable, Unilever, Starbucks and Nestlé, among others.

For more information about our capabilities in multicultural engagement, please contact Trisch Smith.

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