CEO TRANSITION COMMUNICATIONS : PROTECT YOUR CHOICE
As boards of directors continue to face increasing public scrutiny from shareholders, media, analysts, employees and the government, it is imperative that they communicate the business rationale behind their decisions.
This is especially true during the CEO Transition process, which can force the volatility of a company’s market value to move 17-24%1. Developing and implementing a tailored communications strategy around a board’s choice in successor is the primary method to build support from those who directly affect the performance of the company.
A CEO transition is a rare opportunity for board members and companies to directly improve trust and shareholder value. In protecting the board’s decision, you will be ultimately setting the new CEO up to win.
Regardless of whether your transition is seamlessly planned for, or unexpected an immediate, Edelman’s CEO Transition Communications team will work confidentially with the board and the company’s executive advisory team to preempt stakeholder concerns and further manage risk in a corporate environment that is constantly in flux.
For more information, please contact our CEO Transition Communications Specialists.
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