For years, Edelman has understood the uncompromising need to deliver credible, well-crafted content to our clients. To do this, we have developed an unparalleled Editorial Services practice. Based in New York and staffed by a multi-office team of the industry's strongest writers and editors, the practice serves clients across the United States. We couple journalistic skills with marketing savvy to craft corporate documents across a range of industries, translate complex healthcare and biotech concepts into easily accessible language, and create compelling content for high-profile consumer campaigns.
The practice was established in 1987 to serve the agency's health clients. Since then, we have expanded to assist a broader array of clients. A seamless extension to each account team, Editorial Services conceives and produces materials that educate and influence target audiences - ensuring that documents are written accurately, clearly, concisely, and in a newsworthy fashion.
Our brochures have helped educate people about insomnia, and people over 40 about the benefits of staying fit. A reporter's guide for an innovative new medication earned the client letters of thanks from reporters themselves. Our Web site for multiple sclerosis awareness was recognized with a Golden World Award from the International Public Relations Association (IPRA). We write white papers on topics as diverse as international accounting transparency and sepsis, mission statements, op-eds, newsletters, brochures, press materials, executive speeches, annual reports, advertorials, and fundraising letters for corporate philanthropy efforts.
Custom Publishing:
In 2003, Edelman extended its content services to include turn-key custom publishing of national magazine quality, four-color, glossy periodicals aimed at creating serialized relationships between brands and consumers and business decision-makers. From content and design development to production and distribution strategy, Edelman's publishing expertise delivers targeted custom content directly to our clients' audiences.
We have worked for Astra-Zeneca, Barilla, Barnes & Noble, Berlex, Bunge, Deloitte & Touche, Eli Lilly, Ericsson, Fuji Photo Film, Gilead, Hershey's, Johnson & Johnson, Kinko's, Kraft, Lower Manhattan Development Corporation, L'Oreal, Merck, New York Life, Pfizer, Procter & Gamble, Samsung, Schering-Plough, Swiss Re, UPS, the U.S. Tennis Association, Wrigley, and Wyeth.
