SwissRe - In the aftermath of September 11, Edelman has advised insurer SwissRe, the company with the largest exposure to the World Trade Center, on crisis and litigation communications.

In one of the few and the largest IPOs of 2002, Edelman helped CIT re-emerge as a public company with a solid communications infrastructure for moving forward.

We combine the financial and media expertise - and senior level client service -- of a boutique with the resources and global reach of the world's largest independent public relations firm. We create and protect shareholder value through improved communications with investors, analysts and other influential market participants. Our 100+ professionals worldwide have backgrounds in law, investment banking, securities research, marketing, branding, journalism and government. They bring a wealth of first-hand experience and an unmatched depth of expertise to the most complex capital market problems worldwide.

Our practice provides clients from all industries with the following services:

Corporate Governance Consulting - Established in consultation with Former SEC Chairman Richard C. Breeden that specializes in helping companies assess the strength of their corporate governance practices in accounting decisions, disclosure policies, financial reporting, ethical standards, internal controls, and issues relating to board structure, membership and performance evaluation. We work with clients to communicate their governance policies and track records to the financial press, regulatory agencies and major investors.

Investor Relations - We provide strategic counsel to established companies seeking to enhance their access to U.S. and international capital markets. Our tailored approach is founded on a partnership with a company's senior executives and investor relations officers, and is consistently based on due diligence and information-sharing, research and analysis, highly targeted investment community and financial media outreach, and industry best practices. The combination of our capital market expertise, investment community relationships, financial writing skills and our media relations savvy enables us to provide our clients with integrated campaigns that effectively get their message to the investment community.

Litigation Support and Crisis Communications - We manage communications arising from adverse developments such as regulatory actions, earnings shortfalls, litigation and hostile shareholder actions, as well as any event that threatens a company's reputation and viability.

Executive Positioning - At the heart of any successful company is strong management. The credibility and reputation of a company's senior executives can either build shareholder value or destroy it. Edelman's Financial practice is a leader is positioning management with a host of key audiences, ensuring an accurate and consistent portrayal of strengths and accomplishments. Today, the media and investors continue to focus on individuals who allow them to understand a story on a personal level. Our approach is to translate company messages into stories. We support clients including Aquial, CIT Group, Adidas-Salomon, Cisco Systems and Bank Leumi USA.

Transaction Communications:

  • Mergers & Acquisitions - During the last five years, we have helped manage communications for nearly 80 M&A transactions over the last five years, with an aggregate value of more than $700 billion. Corporate Control Alert ranked Edelman as one of the top five PR firms in M&A Communications in the U.S. in 2002, and the only major global agency to be ranked in this specialized discipline. Edelman's Financial practice creates and manages communications with analysts, shareholders and the press, as well as with regulatory authorities, rating agencies, customers, suppliers and employees. Recent engagements include Molson/Coors; InterBrew/AmBev; KKR/Unisource Energy and HSBC/Household International.
  • Restructuring and Reorganization Communications - Our restructuring team helps clients communicate the key aspects of corporate restructuring, from positioning full-scale reorganizations to providing the details of complex Chapter 11 bankruptcy proceedings. We ensure that our clients create and deliver messages that eliminate uncertainty, highlight competitive advantages and address the interests of key audiences. We begin with pre-announcement strategy, action plan development and communications training for key spokesperson. We've successfully supported clients including Asia Global Crossing, Rand McNally, USG and Quintus Corporation.
  • IPOs and Exchange Listings - We are a leader in counseling companies interested in an IPO or secondary offerings as well as those that plan to list ADRs on U.S. exchanges.

 


Susan Stillings

Global Managing Director, Financial Services
Tel: 212-704-4559
susan.stillings@edelman.com