A pioneer in interactive communications, Edelman was the first public relations firm to establish an in-house digital division, Edelman Interactive Solutions (EIS). We deliver a combination of strategy, brand management, online marketing and promotions, site development, and maintenance.
With offices in New York, Chicago, Washington D.C., Portland, Los Angeles, San Francisco, and London, EIS has targeted expertise in the healthcare, consumer product, financial services, technology, B2B, education, industrial, and nonprofit sectors.
Our goal is to help you evolve your brand to keep pace with your audience in a continuously evolving communications landscape characterized by fragmented media consumption habits, the rise of online communities, and consumer-generated media. These three recent trends have placed our clients in a conundrum: organizations are finding it harder to connect with their audiences at the same time as their audiences are finding it easier to connect with like-minded people.
EIS uses an organization or brand’s interactions with mass audiences to listen and learn. To us, the Internet represents the largest pool of consumer insight that has ever existed – a focus group with tens of millions of participants. We use our proprietary techniques for understanding your audiences and based on these insights, we determine how you can best connect with your targets by staying relevant, and engaging them in a conversation or an experience.
EIS has won more than 75 industry awards in the last three years, for clients including the American Heart Association, AstraZeneca, Avent, Barilla, Bayer, Columbia University, Dairy Management, Inc., Microsoft, and Unilever.
