Edelman Multicultural: Connecting Communities & Brands
An industry leader for more than a decade, Edelman’s award-winning multicultural practice currently operates across the United States with teams in Atlanta, Chicago, Los Angeles, Miami, New York City and Washington, D.C. The national team is composed of more than 40 culturally diverse and multilingual specialists with expertise in a wide range of sectors including consumer products, health care, corporate, entertainment, technology, sports, financial, tourism, reputation management, crisis and public affairs.
In recent years, the strength, power and influence of multicultural communities have been displayed on a global scale. With an eye toward future demographic trends and growth opportunities identified within the multicultural landscape, Edelman Multicultural specializes in media and community outreach to the African-American and U.S. Hispanic markets and has expanded its offerings to include Asian, Lifestyle, LGBT, and Urban & Youth marketing. We work with clients from the initial stages of engagement to developing and spearheading comprehensive multicultural marketing, engagement and outreach strategies. Some practice clients include Unilever, Starbucks, Wal-Mart Stores, Inc., Microsoft, Nestle, AstraZeneca and Abyssinian Baptist Church.
As a critical unit within Edelman, the Multicultural practice works seamlessly to deliver strategic initiatives to bridge the gaps of language, ethnicity and lifestyle, and to provide culturally-relevant insights and opportunities for engagement. We work to ensure our tailored programs speak to the interests, needs and values of multicultural communities.
Edelman Multicultural has helped to shape the multicultural marketing industry across all sectors with powerful PR campaigns that have been recognized throughout the industry and in the communities they impact. A few award highlights include:
Multicultural Awards and Honors
- 2011 PRism Awards for LIVESTRONG’s Hispanic/Latino public engagement campaign
- 2011 HPRA PRemio Award for Suave for the Fashion & Beauty Campaign of the Year
- 2011 National Association for Multi-Ethnic in Communications Excellence in Multi-cultural Marketing Awards (EMMA) for Time Warner Cable’s “Born to Shine” campaign
- 2011 National Association for Multi-Ethnic in Communications Excellence in Multi-cultural Marketing Awards (EMMA) for Time Warner Cable’s Alcanza La Fama campaign
- 2011 Beacon Awards for Time Warner Cable’s Mi Cultura Campaign in the Multicultural Public Relations division
- 2011 Beacon Awards for Time Warner Cable’s Mi Cultura Campaign in the Social Media Communications division
- 2010 Award of Excellence / Silver Anvil for Us Against Athero /Juntos Contra La Atero program in the Business, Public Service category
- 2009 Hermes Creative Award for Unilever scale initiative, ViveMejor
- Honored with the 2008 Hispanic Public Relations Association’s Technology Campaign of the Year Award for our efforts on behalf of Microsoft Zune
- Received the 2008 PRSA-LA PRism Award for Multicultural Campaign of the Year for the Microsoft Vida Digital Latina campaign
- Granted 2008 Platinum MarCom Award, Hermes Creative Platinum Award, APEX PR Campaign of the Year, and PhAME Best PR Campaign, for the Us Against Athero /Juntos Contra La Atero program
- Won 2007 PRWeek’s Multicultural Campaign of the Year for our work on Unilever “Pasa la Belleza”
