Edelman Multicultural: Connecting Communities & Brands
An industry leader for more than a decade, Edelman’s award-winning multicultural practice currently operates across the United States with teams in Atlanta, Chicago, Los Angeles, Miami, New York City and Washington, D.C. The national team is composed of more than 40 culturally diverse and multilingual specialists with expertise in a wide range of sectors including consumer products, health care, corporate, entertainment, technology, sports, financial, tourism, reputation management, crisis and public affairs.
In recent years, the strength, power and influence of multicultural communities have been displayed on a global scale. With an eye toward future demographic trends and growth opportunities identified within the multicultural landscape, Edelman Multicultural specializes in media and community outreach to the African-American and U.S. Hispanic markets and has expanded its offerings to include Asian, Lifestyle, LGBT, and Urban & Youth marketing. We work with clients from the initial stages of engagement to developing and spearheading comprehensive multicultural marketing, engagement and outreach strategies. Some practice clients include Unilever, Starbucks, Wal-Mart Stores, Inc., Microsoft, Nestle, AstraZeneca and Abyssinian Baptist Church.
As a critical unit within Edelman, the Multicultural practice works seamlessly to deliver strategic initiatives to bridge the gaps of language, ethnicity and lifestyle, and to provide culturally-relevant insights and opportunities for engagement. We work to ensure our tailored programs speak to the interests, needs and values of multicultural communities.
Edelman Multicultural has helped to shape the multicultural marketing industry across all sectors with powerful PR campaigns that have been recognized throughout the industry and in the communities they impact. A few award highlights include:
• PRWeek Multicultural Marketing Campaign of the Year for a public-health grassroots campaign for Acuvue Brand Contact Lenses and Unilever’s Pasa La Belleza scale program for health and beauty;
• Silver Anvil Award for Multicultural Marketing for Schering-Plough’s Claritin;
• PRSA Silver Anvil Award of Excellency for Multicultural Marketing for an obesity awareness campaign on behalf of Roche/Xenical;
• Hispanic Public Relations Association’s 2008 Technology Campaign of the Year for the Zune device launch on behalf of Microsoft;
• PRSA-LA PRism Award for Multicultural Campaign of the Year for the Windows Vista Vida Digital Latina program to close the digital divide among Latinos; and,
• 2008 PRWeek and SABRE Award finalists for Multicultural Campaign and Technology Hardware Campaign of the Year for the Zune Wisin y Yandel device launch and awareness campaign.
