Marketers are seeking how to better connect with consumers, customers, employees, shareholders and other stakeholders. Edelman's pioneering Sports and Sponsorship practice, with more than 45 professionals worldwide, has been building these connections since 1984.
Sports Marketing
Edelman has supported Olympic sponsors since 1984 and has developed, managed and publicized programs for every major sports league in the U.S., and at events such as Wimbledon and the Tour de France. Among its clients at the 2006 Winter Olympic Games in Torino, Edelman counted three TOP sponsors, one USOC sponsor, NBC, a subsidiary of Vancouver 2010 and Michelle Kwan.
Edelman’s Sports Marketing division partners with other groups within the firm to produce value for clients. Consumer, Crisis, Diversity, Healthcare and Corporate Reputation are just a few of the in-house teams that have developed integrated programs with Edelman Sports to support clients such as Unilever, Claritin, Barilla and the ING New York City Marathon.
Whether you’re a sports property looking to build your brand, a sponsor looking for ways to deepen your relationship with consumers or a media property with a story to tell, Edelman can deliver.
Sponsorship Marketing
In an era when spending on traditional marketing is steady or declining, sponsorship in the arts, music, sports and cause marketing is on the rise. Why? Because as a cornerstone of relationship marketing, sponsorships give companies a way to create brand experiences.
Edelman Sponsorship Marketing has a wide range of experience across a variety of industries: We helped AstraZeneca negotiate and activate its sponsorship of the PGA TOUR. We counseled Swiss Re on a global television program focused on Global Warming and matched Wrigley's with Venus and Serena Williams. And we’ve handled sponsorships of various shows during Fashion Week in New York City for the likes of Canon, UPS and Johnson & Johnson.
Edelman’s proprietary process identifies appropriate and relevant opportunities for sponsorship and ensures maximum ROI, which is critical in today’s competitive environment.
