In a fast-changing world, identifying key stakeholders can be complex. Intelligence and trust are at the heart of Edelman’s approach to stakeholder and influencer engagement. Our dedicated, connected and experienced staff helps clients understand, prioritize and effectively engage with stakeholders who matter most to their issues, causes and organizations.
Our capabilities range from grassroots to global, and have helped clients across various sectors and industries partner with stakeholders to effect change through education and dialogue, raise awareness about an issue, influence leaders in a given field and increase the credibility and reach of key messages.
Key stakeholder engagement offerings include:
- Stakeholder mapping to evaluate influencers and organizations and prioritize them based on impact, accessibility and general relevance in specified areas of focus
- Comprehensive landscape and competitive analyses
- Facilitated stakeholder engagement planning workshops
- Engagement planning to utilize mapping findings to formulate strategy that links specific key messages, tactics and timing with target audiences and determines areas where clients can play an active role as conveners, leaders and advocates
- Strategic stakeholder engagement customized according to client situation and need and ranging from relationship development to ongoing influencer outreach programs and initiatives of various sizes created collaboratively by clients and stakeholders
- Ally mobilization for speaking opportunities; professional, policy and consumer media outreach; crisis situations, issues and legislative campaigns and events
- Partnership, alliance and coalition development and management
To complement the traditional stakeholder mapping process, digital influencer analysis and stakeholder mapping helps identify influencers online who focus on the subjects most relevant to our clients. Identifying digital stakeholders with whom our clients can build solid working relationships is the first step in engaging targeted audiences through the blogs and social media platforms they already visit and trust. This process produces a list of hand-selected influencers who are most likely to share your messages, partner with you and influence online discussion.
The thread woven throughout all of our stakeholder engagement efforts is respect for each and every relationship we build on behalf of our clients. We seek to help clients establish true partnerships that foster long-term, transparent collaboration.
Find out more about our work here.
For more information about our capabilities in stakeholder mapping & engagement, please contact Jere Sullivan.