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Start-up Development

Edelman Emerge is a powerful approach with a mission to help high growth technology brands globally become famous and funded.

From start-ups to scale-ups, we work with brands of all shapes and sizes. Whether it’s market testing a new concept, preparing for a funding round, or entering a new market – we bring together the best of our communications marketing capabilities at every stage of your journey.

We believe that high growth technology companies need communications programmes that not only flex to match their evolving business needs, but also has brand growth at the centre of the strategy.

To create a successful brand, a communications programme needs to go beyond traditional media relations. The Emerge approach maps relevant capabilities, sector specialty, and high growth technology expertise against different stages of a company’s journey – from brand positioning and messaging to media planning, digital, fundraising and brand planning.

Our global network of Edelman-owned offices also become a springboard enabling companies to gain insights, enter and grow in new markets, quickly and efficiently.

We are proud to be working with a number of incredible high growth technology companies in both the consumer and enterprise space – from helping what3words in their mission to address the world, bringing Airbnb into China and France, to working with Sigfox in their vision to make things come alive in the world of the Internet of Things.

And together with our investor relations and capital markets capabilities, we have also prepared companies for acquisition including Skype when it was acquired by Microsoft, as well as IPOs such as iRobot.

And finally, our independence gives us the freedom to be constantly curious. Not only do we represent high growth technology companies, we live and breathe technology. From co-founding the global Blockchain For Good think tank, to collaborating with the University of Cambridge to explore how the convergence of personal data, the internet of things and artificial intelligence will impact how brands market in the future.

For more information about how we can help your high growth technology company become famous and funded, please contact Simon Chan.

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