Start-up Development


Edelman Sprout supports early-stage start-ups and small companies looking for communications counsel and high-impact support outside of the common agency business model. Through a combination of projects, workshops and “office-hours” consulting we scale our approach and budget to the specific needs of entrepreneurial organizations while bringing them access to Edelman’s expert market advisors, connections, unique IP.

With decades of deep expertise, insights and talent helping innovative start-ups grow, Sprout offers custom programming across all areas of PR – from brand positioning and messaging to media planning, digital, fundraising and product launches.

We believe start-ups benefit from tailored attention to address specific circumstances and opportunities. Our experts conduct intensive sessions focused on storytelling, launching products and building communities, and also provide bespoke support for specific projects such as pitching stories to press, securing briefings or announcement planning.

We have helped numerous start-ups in the consumer and enterprise space build and grow their communities and markets. Start-ups we’ve worked with include Broadbase, Hulu, HootSuite, NativeMinds, ReplayTV and Roku, and as well as clean-tech companies such as Sapphire and Siluria. We have also prepared companies for acquisition, including Skype when it was acquired by Microsoft, and IPOs such as Atheros, iRobot and On Demand Media.

For more information about our capabilities in start-up development, please contact Kym White.

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