Power of One: Energy Efficiency
for Ireland
A simple clear expression
of one central idea:
That the individual
actions of every single person in Ireland will together
create a powerful, positive change in the nation’s energy use
habits. Only by empowering the individual can we hope to influence
society in general.
The power of one individual
Capture the collective
power of
individual actions
Media
coverage resulted in 13 million+ impressions:
increase in awareness: increased internet hits and
consumer adoption
Irish
Times committed to running monthly column following
campaign
Power
of One Street (Energy efficient model community)
Power of One message
Power of One Office
School curriculum
Power
of One Bite – Restaurant/tourism