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Aerospace & Defense

Aerospace & Defense

The aerospace and defense industries are dealing with an increasingly complex and competitive operating environment. They contend daily with economic uncertainty, shifting regulations and the increasingly complex demands of managing a global supply chain. In order to protect and strengthen their core businesses, organizations must actively engage with an even more diverse group of key stakeholders, from Wall Street to customers to policymakers.

Edelman offers a deep bench of public affairs, corporate communications and industry experts who work closely with a company’s C-suite, business development, marketing, investor and government relations. We develop communications programs that deploy resources effectively, advance an organization’s priorities in individual markets and around the world and consistently maximize results. With broad experience, a full range of capabilities and a strong understanding of the business, Edelman is the industry-leading communications agency across the aerospace and defense sectors.

Aerospace

With an extensive record of working with top-tier original equipment manufacturers, key suppliers, commercial airlines and coalition groups, Edelman specializes in crafting campaigns that advance the strategic objectives of our clients. Whether it is positioning a company as an international thought leader, influencing public policy or supporting business pursuits, our global industry expertise enhances a company’s ability to achieve long- and short-term organizational goals.

Relevant Experience:

  • Enhanced the profile of a top aircraft manufacturer among institutional investors
  • Promoted the benefits of commercial aviation among policymakers for a global industry coalition
  • Supported the merger of two international airlines
  • Positioned a major OEM as a leading technology innovator in markets around the world
  • Supported multiple Fortune 500 companies at the world’s largest air shows and industry events
  • Provided global crisis communications training and response for a top commercial airline

Defense

The defense industry is encountering an ever-challenging operating environment as it contends with economic and political uncertainty, increasing competition in domestic and international markets and shifting defense and global security priorities. Addressing these challenges often requires a greater emphasis on communicating a company’s values and goals to key stakeholders. Edelman has an experienced team and a proven track record of producing results for clients across the defense sector, including top-tier contractors, government organizations and coalition groups. Expertise ranges from boosting corporate reputations to fighting and winning high-profile legislative battles.

Relevant Experience:

  • Established the leadership profile of the CEO of a new defense contractor
  • Engaged in a successful legislative battle on Capitol Hill to protect a company’s business
  • Helped spin off a top global defense contractor from a large conglomerate
  • Supported contract pursuits and business development in emerging markets around the globe
  • Executed a global media relations campaign across financial, trade and technology outlets for a leading defense company
  • Created a signature national corporate citizenship program for a leading defense contractor
  • Developed corporate and coalition group messaging based on data and opinion research

For more information about our capabilities in aerospace & defense, please contact Jim O’Leary (global).

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