For companies in the consumer packaged goods industry, it’s no longer just about brand. It’s about the brand of engagement, and how engagement builds trust. Consumers have always wanted products they could trust. But increasingly, they want to know that they can trust the companies behind products to make sound global choices. Edelman knows how help companies establish that trust.
Building on our decades-long experience in marketing products and brands, we develop communications platforms that engage consumers in meaningful ways—that over time build trust. Through authentic dialogue, transparent communication and multi-channel approaches, we help clients sustain real conversations and connections with consumers that matter most to their business.
Our communications platforms are driven by more than creativity, but research, consumer insights, and awareness of external environments and emerging cultural trends. We build consumer marketing campaigns that reach audiences by culture, lifestyle and interests—and span all consumer packaged goods categories, including food and beverage, wellness, personal care, cleaning products, health and beauty, apparel and footwear and consumer technology.
Our work results in campaigns that build more than brand loyalty, but trusted relationships between consumers and the companies behind a brand.
For more information about our capabilities in consumer packaged goods, please contact Michelle Hutton.